Digital Marketing Lessons Stress Personal Touch
Sometimes it’s good to know that even the biggest companies make mistakes, so that when we make them, it doesn’t feel so bad. And more
Good email copywriting still needs to persuade the reader with the lingo they use internally
I know what you're thinking: Keyword research and SEO has no place in email marketing, where
How retailers should be taking advantage of the iPad’s capabilities
The iPad, and other tablet devices, offer an experience like no other device.
Since their inception, tablets have been primarily for entertainment
Join our Twitter for Editors webinar today and discover what the most successful publishers on Twitter have in common
In yesterday’s Mequoda Daily, we discussed the seven Twitter goals online editors
Matt Bailey, Founder and President, SiteLogic, Canton, Ohio
What was your first job out of college and how did you get into this business?
Wow. On the face of it, there is
Discover a shift in the way marketers are using SEO
Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than
Delivery rates, promotional emails, renting lists, subject lines and basic content, oh my!
Email Service Providers are the folks who actually deliver those fine email newsletters you write. They monitor hundreds
How wisely are you spending your time on Twitter?
Publishers and editors alike want time on social media to be spent properly.
Many publishers have seen how helpful social media can be
4 components being used to go beyond magazine publishing
As the discussion of digital publishing’s future continues, some publishers are taking a step back to look at the environment.
For instance, publisher
Social media put to the test - does email outperform Twitter and Facebook?
The truth is that it's really hard to tell the true reach you have on Facebook. You can
