Opportunities for digital publishers develop through new technology and partnerships, even some that appear to be unlikely candidates for a cooperative venture. Today we're looking at some unique partnerships being
Link-building. It seems like that term is as old as the marketable internet. Since publishers have been developing content, we have known that we need traffic to our websites, and
The technology behind digital video has come a long way. Now, the ability for publishers to use digital video as an audience development tool has reached new heights. Today we
12 ways to make an old magazine article new again through content recycling
The VP of The Taunton Press was quoted a few years ago as saying, “We can’t afford to pay
We're pleased to share news on an acquisition that many in the magazine industry believed was coming. Multiplatform publisher Hearst has agreed to buy Rodale Inc., a publishing company we’ve
As a publisher, you should make your website's top goal to maximize your NOPX (New Orders Per Ten Thousand) page views by making sure that every page on your website
Subscription websites can be a major revenue stream for savvy digital publishers. Today we're looking at some examples of this from major publishers.
We begin with The Atlantic, a subscription website
When you set a goal, you probably have an idea in your head of how you're going to accomplish it.
For example, if you have the goal of running a marathon
Recently Google publicly told publishers that they strongly encourage flexible sampling with their paywalls, through the use of metered paywalls and lead-in. You're likely familiar with metered paywalls where the
