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Subscription Website Publishing posts focus on how to build and operate a premium subscription website, including how to best align and repurpose your content, increase subscription orders, and best practices for subscription website architecture.

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How Much Should You Invest in Your Membership Website?

Kim Mateus • May 12, 2020

Few things fascinate subscription website publishers more than the relationship between cost and revenue for the various operational centers inside their business. We have long known for instance, that editorial

10 Tips to Convert Metered Paywall Visitors into Subscribers

Kim Mateus • May 12, 2020

In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." And when selling a web magazine, one of the best

How to Price Your Magazine Membership

Kim Mateus • May 7, 2020

We've discussed how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships online. Now we'll we take a look at how publishers can use contrast pricing and

What is a Subscription Marketing System?

Kim Mateus • May 7, 2020

Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what

Niche Publishers See 79% Increase in Digital Subscription Sales During Pandemic

Kim Mateus • May 5, 2020

It may go down in history that despite a global pandemic forcing spending cuts and historical unemployment rates, that some U.S. publishers with digital subscriptions have started generating their best

Fun with Paywall Pricing Strategy: When to Ask Them to Pay

Kim Mateus • May 5, 2020

In recent years, publishers have been testing paywall pricing, and for good reason. Hearst, for example, tested a paywall that changed based on what the reader was consuming. Instead of

FREE Advice Now About Membership Marketing

Kim Mateus • May 4, 2020

You’re familiar with the growth and prominence of the membership economy—you can see it daily as you interact with Amazon, Netflix, Blue Apron, or even your local gym. And luckily,

How to Hire a Membership Site Developer That’s a Good Fit For Your Business

Kim Mateus • April 30, 2020

If you're a publisher, or are selling a subscription-based information product, it's likely that at some point you'll be looking for a new membership site developer. We know this because

Yankee Hits 25,000 Digital Subscribers Using Mequoda Method

Kim Mateus • April 28, 2020

Yankee magazine is best known in New England for its spot-on travel advice and restaurant recommendations. Subscribers enjoy guides to the cutest coastal towns, drives for foliage, the best places

3 Ways to Say “Free” in Subscription Marketing

Kim Mateus • April 23, 2020

Unlike most other marketers, those in subscription marketing can sell the same product at different prices each time it’s purchased. Our customers buy a new subscription from us at one

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“We have used the Mequoda System to create three successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."

— Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac

“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”

— Stuart Hochwert, Founder and CEO, Prime Publishing

“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”

— Hampton Stephens, Publisher, World Politics Review

“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”

— Brook Holmberg, Publisher, Yankee Magazine

“We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”

— Ed Coburn, President, Cabot Wealth Network

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