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Subscription Website Publishing posts focus on how to build and operate a premium subscription website, including how to best align and repurpose your content, increase subscription orders, and best practices for subscription website architecture.

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How to Write Copy for a Subscription Website That Sells

Kim Mateus • October 15, 2020

We all have a need to feel taken care of. How many things do you buy to fill that need? Don't we go to a restaurant not just for the food

How to Build a Subscription Management System

Kim Mateus • October 13, 2020

If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you'll make, because doing it over

12 Six Sigma Subscription Marketing Offers That Boost Response Rates

Kim Mateus • October 8, 2020

Think selling magazines is hard? Look at Netflix. They've been able to get customers to pay $9+ per month as a membership website for over a decade. Disney+ signed up

Using “Self-Liquidating Premiums” to Help Close the Sale

Kim Mateus • October 1, 2020

An effective technique in information marketing is "self-liquidating premiums"—having the value of the premiums exceed the entire purchase price. For example, let's assume you have a product, perhaps a downloadable ebook,

10 Little-Known Subscription Business Model Facts That Can Increase Revenue

Kim Mateus • September 29, 2020

Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don't apply to you and instead reflect someone else's business. But the ten facts below

Digital Milestone: I Like Crochet Hits 15,000 Members

Kim Mateus • September 25, 2020

In the summer of 2014, our longtime publishing partner Prime Publishing launched a revolutionary website magazine, I Like Crochet. Upon launch, I Like Crochet magazine was delivered digitally, both as a

Subscription Marketing: Free Isn’t a Dirty Word in Offer Testing

Kim Mateus • September 24, 2020

In digital marketing, you might have been told "free" is a dirty word. In subject lines, it could get you blacklisted (it won't) or in social media, it's over-used (free

Going Global with Web Libraries, Collections and Editions

Kim Mateus • September 22, 2020

“Our global audience is not interested in another local news source...Our signature journalism is the biggest draw.” These were the words of a former associate managing editor at The New

Create Better Vanity URLs: 8 Dos and 6 Don’ts

Kim Mateus • September 17, 2020

Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically You know the importance of landing pages, but it's completely possible

Website Masthead, Nameplate or Header?

Kim Mateus • September 1, 2020

A funny thing happened on the way to today's post. While doing keyword research to discover what you, our audience, call the top of your website, we found some disagreement.

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“We have used the Mequoda System to create three successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."

— Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac

“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”

— Stuart Hochwert, Founder and CEO, Prime Publishing

“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”

— Hampton Stephens, Publisher, World Politics Review

“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”

— Brook Holmberg, Publisher, Yankee Magazine

“We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”

— Ed Coburn, President, Cabot Wealth Network

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