Subscription Website Publishing

RSS Feed

Subscription Website Publishing posts focus on how to build and operate a premium subscription website, including how to best align and repurpose your content, increase subscription orders, and best practices for subscription website architecture.

See full description

10 Tips to Convert Metered Paywall Visitors into Subscribers

Kim Mateus • April 28, 2021

In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." And when selling a web magazine, one of the best

Understanding the Role of Metadata in Google Visibility: 5 Best Practices

Kim Mateus • April 26, 2021

Your metadata doesn't matter anymore ... Just kidding. It does, sort of. Recently one of our clients noticed that the metadata they were putting into their articles wasn't necessarily the data

Five Keys to a Profitable Sales Letter Landing Page

Kim Mateus • April 23, 2021

Make sure your landing pages answer this question for your users: "what's in it for me?"

The Best Email Management System for Publishers

Kim Mateus • April 23, 2021

Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular

The Secret of the Four-Legged Stool for Selling Digital Magazine Subscriptions

Kim Mateus • April 21, 2021

The four-legged stool technique for marketing your business was developed originally by Bill Bonner of Agora Publishing, specifically for selling financial newsletters. However, these four elements also work when selling

Your Digital Magazine Technology

Don Nicholas • April 19, 2021

As we continue to explore the evolving art and science of digital magazine publishing, I thought I'd take a few minutes today to do a deep dive into the technology

Fun with Paywall Pricing Strategy: When to Ask Them to Pay

Kim Mateus • April 19, 2021

In recent years, publishers have been testing paywall pricing, and for good reason. Hearst, for example, tested a paywall that changed based on what the reader was consuming. Instead of

3 Ways to Say “Free” in Subscription Marketing

Kim Mateus • April 5, 2021

Unlike most other marketers, those in subscription marketing can sell the same product at different prices each time it’s purchased. Our customers buy a new subscription from us at one

9 Digital Publishing and Marketing System Case Studies

Kim Mateus • March 25, 2021

One of the best ways to discover how you can create a successful digital publishing and marketing system for your publication is to look at how other similar publishers plan,

How to Develop and Sell Membership Website Subscriptions

Kim Mateus • March 23, 2021

If you're one of the hundreds of magazine publishers who are still giving away your magazine content, it's probably time to stop and think about using that content to sell

Find out the CMS features that publishers require to manage an online publishing business. Download a FREE copy of 7 Ways Haven Wordpress Goes Beyond Wordpress, and discover the features all publishers should have access to for a bigger audience, greater revenue, and higher profits.

“We have used the Mequoda System to create three successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."

— Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac

“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”

— Stuart Hochwert, Founder and CEO, Prime Publishing

“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”

— Hampton Stephens, Publisher, World Politics Review

“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”

— Brook Holmberg, Publisher, Yankee Magazine

“We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”

— Ed Coburn, President, Cabot Wealth Network

By using this site, you agree to our Privacy Policy.

Subscription Website Publishing

Enter Your Log In Credentials