Publishing Case Studies

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Publishing Case Studies are written by the Mequoda Research Team and focus on today’s top online publishers.

Case studies include in-depth interviews and careful analysis of publishers’ business practices. Out of each case study, we try to bring you the successes and failures of certain practices and tests. From these case studies, we hope you’ll learn more about what your colleagues are doing, but more importantly, what’s working and not working in the industry.

In this section, you’ll find case studies written on the best and worst practicing online publishers in the industry. If you have something to share about a strategy that works (or doesn’t) within your company, contact Chris Sturk at Christopher@Mequoda.com.

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Meet a B2B Multi-Platform Content Rock Star

• July 22, 2009
Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for  

The Motley Fool Media Network Case Study

• June 12, 2007
The Motley Fool uses its powerful brand to launch seven successful print newsletters for personal investors that will generate $22M in 2005 revenues. Traditional advertising-driven Internet business model takes a  

Martha Stewart Mequoda Media Brand Study

• June 11, 2007
Beyond being a mere household name, Martha Stewart has become synonymous with home decorating, cooking and gardening—bringing beauty to all things domestic. Martha Stewart Living Omnimedia, Inc (MSLO), is an  
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