Landing Page Reviews are written by the Mequoda Research Team, based on our Landing Page Scorecard that features 12 landing page design guidelines, and focuses on the landing pages of today’s top publishers.
We constructed the Landing Page Scorecard by asking a panel of online marketing experts what they felt constitutes a well-done landing page. Each of the experts is a recognized industry leader with an impressive portfolio. As you might imagine it was a lively series of conversations. At the end of the exercise, the panel had isolated 12 essential elements for a landing page sales letter to be successful.
In this section, you’ll find publisher landing pages reviewed based on this scorecard. To submit your landing page to be reviewed, email Chris Sturk at Christopher@Mequoda.com.
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Naturally, investors of all shapes and sizes want a great ROI, which is why they spend a lot of money on investment newsletters. And as you're well aware there's no
Mequoda guidelines outline the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer product, requires medium-to-long
The Hume Group has been in the self-help education arena since 1974. Like Nightingale Conant, they’re one of the granddaddies of that genre. They specialize in providing financial security education
There are a few glaring problems with the Cleveland Clinic Heart Advisor landing page. Mostly, they are not using effective copywriting techniques to sell this newsletter. Instead of promising readers
You might know, and subscribe, to one or more products from information marketing juggernauts like Bottom Line Publications, Agora, Healthy Directions or Philips Investment Resources. More importantly, you may study
It’s really quite difficult to find fault with an organization that devotes its time and resources to helping people train and care for their dogs using natural techniques and products.
Andrew Harper's Hideaway Report® is a privately published newsletter dedicated to the discovery of peaceful vacation retreats for the sophisticated traveler. The publication claims 85 percent of its executive subscribers
Cooking Club of America is an efficient, user friendly membership site. We found this site by typing "Cooking Club of America" into Google, and this is the first page that
At first blush, you would probably expect that a world class publication, with all its resources and media knowledge, would have a truly inspiring landing page. They are, after all,
If you divide products into two categories—must-have and nice-to-have—newsletters fall decisively in the latter. No one needs newsletters. As Bill Bonner, founder of Agora Publishing, a large consumer newsletter publisher