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The digital publishing business gets more and more interesting by the week. Time Inc. digital investments and innovations have been relentless; recent personnel changes from Ogden to Bloomberg Businessweek have  

The good, the bad, and the ugly (but mostly good) wrapped up in a semi-formal LinkedIn ads review Advertising your business on social media, particularly one like LinkedIn, is a tricky  

Every once in a while I receive a good subject line in my inbox and think, "Bravo, friend; Nailed it." Then I copy it like a thief and save it  

Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year Publishing events comprise a big piece of the puzzle  

Our Mequoda Best Practices list continues to evolve. Last year certainly proved that standards – and even what is technologically possible – can change almost overnight. Here’s a look at our  

PPC publishing takes the pay-per-click model for advertisers to a compensatory one for platform contributors, and it's gaining steam. The shift acknowledges the realities of digital publishing: With so much  

Multi-platform production doesn't have to be a mystery. Here are three examples of musically-inclined niche publishers who use digital platforms to expand their reach. Efficiency is key to successful publishing. There  

The classroom website is one of 10 website business models that Mequoda currently supports. There are six premium (paid) archetypes, including the classroom model, and four affinity (free) archetypes.  

Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking.  

The phrase mobile video trends combines two challenges for publishers into one mega-challenge: conquering cross-device advertising and mastering multimedia with strong production and distribution platforms. More and more, the two  

An email welcome series designed to retain new email subscribers Have you ever compiled a series of blog posts, and turned them into an email welcome series? Buffer just performed a  

Many publishers believe in single-topic email newsletter templates in which every article of content is aligned around the same theme, in order to promote a related product. The exception to