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The social media impact of this tweet was an ROI of $35 bucks For the first time in my adult life, I found myself watching QVC on a Sunday afternoon. I had  

Although there are many nuances within content marketing, these tips can be utilized anytime Content marketing has grown in popularity over the last few years. Perhaps this is because the Internet allows  

Receive the most-shared headlines relevant to your industry LinkedIn is taking strides to become more social by releasing LinkedIn Today, a new social newspaper. This product is designed to filter headlines that  

Current Early Bird Pricing Expires Tuesday, March 15 Register now for the Mequoda Summit West 2011 and save The Mequoda Summit West 2011 is only a few weeks away. Can you believe  

Direct Mail Webinar to Show the 'Personal' Touch Direct mail continues to be a very viable channel, but only if the direct marketing fundamentals are applied. Improving the levels of both  

Brands aren’t just present on social networks anymore; they are actively engaging When social media started becoming popular, companies took strides to make themselves present on these networks. However, many marketers weren’t  

Increase website traffic by reading these books and marketing them like their authors Sometimes you go to restaurants that you want to immediately review online to tell everyone about how amazing  

How the Social Media Marketing Workshop at the Mequoda Summit West 2011 goes beyond typical social media courses Recently I taught in London at FIPP’s Digital Publishing Course. Towards the end  

Audience of Experts Awaits on SIPA Listserve Today’s quiz question: Where did I find the following five discussion fragments? On hiring managing editors: I can't imagine any single test to give a managing  

New insight on why mobile devices, tablets and desktops do not experience the same search queries The options for engaging with search engines has changed as tablet devices hit the market  

Why print is no longer sacred and why that's OK Print can't possibly be dying, when there are so many services out there trying to put printed product manufacturing in the  

Procrastination and the Art of Risk Taking We all know about ROI, Return on Investment, and ROE, Return on Engagement. Tom Fishburne, who blogs under the Marketoonist.com label, used the phrase