[question]
Why is it so important in your view to build a site that converts visitors into email subscribers? Shouldn’t a site also be sticky, etc. so that you can increase time spent on your site?
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[answer]
For most of the online publishers we’ve talked to, their website is perhaps 30, 40, or 50-percent of the total revenue they generate online, while email is actually triggering as much as 40, 50, 60-percent of the revenue. So at minimum, web and email are a 50/50 partnership in terms of revenue generation and often times email is the big dog. So making sure the website does a terrific job of attracting visitors and converting them to email subscribers is a core principle for Mequoda publishers.
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