Tag: mequoda

Welcome to an exciting new edition of Food Gardening Magazine! This, friends, is the time gardeners dream of! I imagine that might sound strange, given that it’s February and many  

A Freedom Garden by any other name would be just as productive, but it’s the intent behind the growing that makes a Freedom Garden special. If you enjoy growing your  

When you read the special GreenPrints Collection Animals in the Garden: Funny stories to entertain & amuse you today, you get entertaining stories that are guaranteed to tickle your funny  

“The days of renting or buying email lists are over. Email exchanges with aligned partners is the quickest, easiest, and cheapest way to grow your audience.” In less than two years  

It’s that time of year when things are still cool enough that we need to layer up, but we can hear spring calling not too far away. This is a  

Gardening romance? Is there really such a thing? Sure there is—and thank God! When you read the special GreenPrints Collection Gardening Romance: Stories of love, hope & laughter today, you get  

The darker days of winter are slowly receding behind us, and many of us are looking forward to the warmer days of spring and summer. While there’s something to enjoy  

You could say a new year is just a matter of turning over a page on the calendar. But here at Mequoda Systems we think that’s a lot more exciting  

We Like Sewing has released their December 2022 issue helping you to bring the bright beauty of the moon down to earth, ring in the holidays with cheerful decorations, and  

Mequoda Publishing Network, publisher of GreenPrints Magazine, has released their Winter 2022-23 issue featuring delightful, heartwarming gardening stories, poetry, quotations, and original art. The Winter issue of GreenPrints Magazine features 15  

GreenPrints transforms from a print-only magazine to a vibrant multiplatform system with expanded content and continued focus on quality and subscriber engagement. GreenPrints, owned and operated by Mequoda Systems LLC, has  

Please check out our newly relaunched website, to see all the details about what Mequoda Publishing Network has been doing lately. And please notice our new tag line: “Ideas, Inspiration  

Well, it’s been a great run from our early days of digital publishing—but now is the time for Mequoda to change. Yes, we’re still a service provider to our existing clients  

My parents often told me that patience was a virtue. I suspect this was tied to the fact that as a child, I was not very patient. As an adult,  

We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve  

Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,  

One of the biggest moving targets in Mequoda best practices is the metered paywall. The biggest question we get is, how much free content is enough? And you have to be  

When an article publishes on your website, how do you go about promoting it in social media? When I pose this question to a room full of magazine editors from different  

A funny thing happened on the way to today's post. While doing keyword research to discover what you, our audience, call the top of your website, we found some disagreement.  

I'll make this quick because I know you're busy. You’re invited to join us on March 16 at 1pm ET for a FREE webinar, Giving Life to Your New Digital  

As we move into the brave new world of digital magazine publishing, one thing has not changed: your people are the absolute key to your success. Over the past year and  

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content,  

Print advertising rates have always been robust. After all, magazine ads have been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re  

It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this: Is whatever you're thinking  

The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an  

If you have an idea for a new digital magazine and are considering the many options for publishing it, you're reading the right words, at exactly the right time, and the  

A magazine sales letter full of content and detail works best for selling premium information products online. No matter how hard we try to make winners out of short sales  

Happy 300th anniversary to the newspaper publishing industry! The first official American newspaper, Publick Occurrences, Both Forreign and Domestick was shut down after only its first issue in 1690, so  

The true audience development definition requires maximum outreach while retaining results for future sales Just like "inbound marketing" was the buzzword of the online marketing industry last year, "audience development" begins  

Are you itching to launch a new digital magazine, but you want to do it right, and you don't want to waste money on trial and error? That's completely understandable,  

The concept of carefully curated collections of magazine content that can be reformatted into special issues is not new to the publishing world, and was in fact a mainstay of  

If you’re a frequent reader of Mequoda Daily, you’ve probably noticed we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to  

Some helpful hints on generating revenue through online advertising What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed  

Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online  

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it  

There was a time when investors were shying away from publishing media because "journalism" is "expensive" and user-generated content is "cheap". But as the world changes tides and begins to preach  

Our primary goal at Mequoda is to build the best subscription website marketing systems for publishers. We want publishers to have a system that attracts visitors, captures their email address,  

We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM  

An effective technique in digital content marketing is “self-liquidating premiums”—having the value of premiums exceed the entire purchase price of your product. For example, let’s assume you have a product, perhaps  

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are important,  

If you'd asked us five or six years ago if it was a good idea to publish a digital magazine app on a tablet so that it could be downloaded  

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through  

Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information  

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media. Typically, Search Engine Optimization (SEO) comes first. This is the process  

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.  

Membership websites are defined in part by the fact that users access the content on-demand, when they have a question they need to be answered or a learning tool they need  

A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to back issues and other premium content. For the  

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're  

People don't just like getting gifts for the holidays, they like them all year round. Maybe that's why our "You've Been Gifted" email subject line and template works so well. The  

The scenario plays over and over again: A publisher invests the time and money to build a multiplatform publishing website, only to wonder why they're not generating as much subscription