We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,
Happy 300th anniversary to the newspaper publishing industry! The first official American newspaper, Publick Occurrences, Both Forreign and Domestick was shut down after only its first issue in 1690, so
The true audience development definition requires maximum outreach while retaining results for future sales
Just like "inbound marketing" was the buzzword of the online marketing industry last year, "audience development" begins
An effective technique in digital content marketing is “self-liquidating premiums”—having the value of premiums exceed the entire purchase price of your product.
For example, let’s assume you have a product, perhaps
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,
Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
Aggregating great content is just as valuable as creating great content
Content aggregation is often given a bad name, because it’s often done incorrectly.
The best content aggregators approach the process