Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing.
Gas stations, supermarkets and bookstores are all retail businesses.
It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to
Multiplatform publishing is the cornerstone of what we do at Mequoda. If you can create one content product, you can create many content products. If you've been following along with
It's a good time to be a publisher. Brands have launched their own brand magazines, and many publishers have gone digital-only. In our minds, there's not a competition between print
One of the most profitable subscription website business models is a magazine subscription website.
It's not because it's cheaper to build, or brings in substantially more revenue than other business models,
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.
Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage
Do you feel like working at home over the last year has made you want to gather more than ever? We miss attending events and meeting new people who love
Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in
When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
We're talking
There isn't a publishing executive we've spoken to that doesn't ask the benefit of all the time their team puts into social media. Meanwhile, their team, savvy in social-speak is
Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content,
Over the years of attending in-person publishing events, we noticed a trend where a solid portion of the speakers invited to present are vendors and consultants, and a decent number
Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author
We're all about the mighty freemium around here. Create content and give it away for free so that people know how good your premium content is – and they'll buy
One of the biggest moving targets in Mequoda best practices is the metered paywall.
The biggest question we get is, how much free content is enough? And you have to be
According to our own surveys, 42.4 percent of adults with access to the Internet subscribe to at least one digital magazine. Maintaining consumer interest over an extended period is a
When an article publishes on your website, how do you go about promoting it in social media?
When I pose this question to a room full of magazine editors from different
We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve
It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:
Is whatever you're thinking
Print advertising rates have always been robust. After all, magazine ads have been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re
A magazine sales letter full of content and detail works best for selling premium information products online. No matter how hard we try to make winners out of short sales
The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an
By far the most lucrative source of website traffic you can acquire as a website publisher is the traffic that comes from search engine optimization. But to get to the
If you’re a frequent reader of Mequoda Daily, you’ve probably noticed we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to
The true audience development definition requires maximum outreach while retaining results for future sales
Just like "inbound marketing" was the buzzword of the online marketing industry last year, "audience development" begins
A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it
There was a time when investors were shying away from publishing media because "journalism" is "expensive" and user-generated content is "cheap".
But as the world changes tides and begins to preach
Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.
Typically, Search Engine Optimization (SEO) comes first. This is the process
At Mequoda, we call any promotional email that features a single product or membership a Spotlight. When you're designing a promotional email, it's best to ask yourself: "how can I
Do you run or contribute to an online magazine?
Most of our readers would consider themselves in the magazine publishing industry, that is true. But do you think you run an
Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online
Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're
A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to back issues and other premium content.
For the
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,
Happy 300th anniversary to the newspaper publishing industry! The first official American newspaper, Publick Occurrences, Both Forreign and Domestick was shut down after only its first issue in 1690, so
Some helpful hints on generating revenue through online advertising
What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed
The scenario plays over and over again: A publisher invests the time and money to build a multiplatform publishing website, only to wonder why they're not generating as much subscription
An effective technique in digital content marketing is “self-liquidating premiums”—having the value of premiums exceed the entire purchase price of your product.
For example, let’s assume you have a product, perhaps
You may not know it, but there are things you could be doing on Facebook right now that are against their rules, or are strongly suggested against.
You may have been
Membership websites are defined in part by the fact that users access the content on-demand, when they have a question they need to be answered or a learning tool they need
Do you feel like working at home more than usual has made you want to gather more than ever? We miss attending events and meeting new people who love working
Back in the 1990s, I can recall many publishers deciding to distribute their controlled-circulation or free magazine as a download from their website or something they would send out as
A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.
In updating this
Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.
These
