Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They
Successful website homepage design allows visitors to achieve their goals
Is your website properly designed to meet the expectations of your visitors? Often times websites encourage visitors to take an additional
Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in
We are thrilled to announce that as of November 1, we have acquired GreenPrints gardening magazine in a complete asset-purchase agreement with GreenPrints founder Pat Stone. Acquired assets include GreenPrints
We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,
The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.
Mequoda has a client who is
An effective technique in digital content marketing is “self-liquidating premiums”—having the value of premiums exceed the entire purchase price of your product.
For example, let’s assume you have a product, perhaps
Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
Happy 300th anniversary to the newspaper publishing industry! The first official American newspaper, Publick Occurrences, Both Forreign and Domestick was shut down after only its first issue in 1690, so