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8 big audience development ideas for getting more useful blog comments Let's face it, every blogger wants people to comment on their blog. No matter how big you are, how much  

Discover how professionals are using the popular social networking site Are you using LinkedIn for professional reasons? Are you using it to find employees to hire? Have you used it to look  

The long tail approach sells books, too All smart publishers know that the key to audience development is to give as much away as you can afford to—and then some. From  

A collection of free reports that will help your audience development efforts How quickly is your audience growing? Have you been ramping up your audience development efforts at all?  

Refreshing Your Approach to Renewals The seasons may come and go, but renewals are a constant. So here are some ideas from people who make a living at helping to generate  

Discover opinions of apps that may be valuable to your company Have you invested in designing a mobile app? Do you know how your audience has accepted it? If you haven’t approached  

Yahoo Site Explorer starts writing its bucket list, Open Site Explorer gets ready for primetime Get ready to officially say goodbye to yet another Yahoo! creation. Set to close down sometime  

Roundtable sessions are always unique, and can deliver unexpected value In yesterday’s Mequoda Daily, I wrote about the successful approach to facilitating roundtables that I’ve come to use over the years. At  

Training Can Increase Staff Engagement and Retention At the recent SIPA 2011 Conference, I spoke with Caroline Frost (pictured left), director of learning and development for Informa Business Information in London—and  

Utilizing space and time to connect with web users Did you start your career as an online editor, or have you made the shift from a background in print? In each case,  

Will QR codes in direct mail increase tracking on your direct mail campaigns and make them more valuable? In case you didn't know, QR codes are those little black and white  

Increasing Traffic Takes More Than Good Scents My favorite pizza restaurant, Faccia Luna in Arlington, Va., has been a neighborhood fixture for close to 20 years. The problem is that in