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The keys to a high converting landing page is urgency and fresh content Few things destroy the credibility of a landing page sales letter more quickly and effectively than content that’s  

Discover proven methods for rebuilding your brand in the digital age at the Content Marketing Strategy Workshop In the Mequoda Daily yesterday, I discussed building out a legacy brand. The Mequoda Content  

Train sales reps, focus on readers and empower supporters: SIPA 2011 speakers give solid tips 1. Knight Kiplinger, editor in chief of The Kiplinger Washington Editors, will deliver the Monday lunch  

Pop-Up Magazine brings magazines to life Online, publishers have the opportunity to perform different roles. They can be radio hosts or podcasters, video producers or bloggers. The Internet allows for different platforms  

Don't be so needy - if someone on your email marketing list wants to go, let them go When you are selling a subscription website, one of the most highly practiced  

Discover how multiplatform furthers the reach of legacy publishers I’ve been asked about the difference between legacy and multiplatform content many times. At its core, multiplatform helps spread legacy content to a  

Hewitt to bring real-world success to SIPA 2011 Perry Hewitt, Harvard University’s director of digital communications and communications services—and SIPA 2011’s keynote speaker for Monday afternoon, June 6—will offer a successful  

Negotiations between Apple and major publishers have allowed the digital publishing evolution to continue Major magazine publishers have started using iTunes to offer subscriptions to iPad editions. Among these publishers is media  

Why it's important to let go and allow your users define your website If there's anything we've learned from the great success of Anne Holland's new venture, Which Test Won, it's  

Nancy Becker, President, UCG, Gaithersburg, Md. (Editor’s note: SIPA congratulates Nancy for being named president of UCG on April 25.) What was your first job out of college and how did you  

Data shows that email is alive and kicking Last winter, MediaShift interviewed me for an article entitled “Email is Far From Dead”. The beginning of the article discusses how people have been  

How to define a social media policy for employees, using almost 200 different examples Just as I found a database of over 174 different social media policies online today, I realized