8 Key Elements to a Successful Order Landing Page

You'll boost revenue and sales when you follow, step by step, the best practices of this order landing page.

CWN HC3 Big Preview

Your direct-marketing goal is to get prospect to an order page, and then close the sale. If you’ve targeted the right audience and enticed them to click through your marketing email, you’re well on your way to converting that prospect to a customer—if your order landing page is compelling enough to get your prospects through those last crucial clicks.

But what if your order landing page is confusing, frustrating, poorly designed, or lacks the essentials to clinch orders, boost revenue, and build your subscription or membership base? The answer to overcoming weak landing pages is to, well, “follow the leader”—that is, emulate the best practices of those who have paved the way for you and have already successfully deployed revenue-boosting order landing pages!

That’s right! You can follow best practices that have already been proven to work and to boost sales and revenue. Why not just “follow the leader” with your own landing page designs? After all, who wants to reinvent the wheel? That can be a time-consuming and costly proposition!

Welcome to Mequoda Pro’s Template Tutorial for an “HC3Big Landing Page” that uses a compelling hard offer to pitch new subscriptions! Follow all the best practices of this page, and you too can experience a boost in net response—just like the Cabot Wealth Network’s Cabot Retirement Club (CRC) achieved with their version of the HC3Big Landing Page, which is examined in detail in this Template Tutorial.

With this HC3Big Landing Page Template Tutorial, you’ll get every detail about what makes a successful order landing page. And you can follow along, step by step, to ensure that your own order landing pages are perfectly designed to maximize orders and revenue!

In fact, this Template Tutorial isn’t just a step-by-step guide for building your own powerhouse order landing pages, it’s a disciplined checklist of every important element so you won’t miss anything critical.

And it’s not just a bunch of marketing theory—this HC3Big Landing Page, when properly designed and deployed, is a real-life example of how to make more money for your publishing business.

But first, what is an HC3Big Landing Page? HC3Big is our acronym for “Horizontal Choice—3 choices with a bigger first pillar compared to pillars two and three,” which means the page is visually presented in horizontal-across-the-page, pillar-like fashion with 3 ordering options. And we’re featuring an HC3Big Landing Page from the Cabot Wealth Network’s Cabot Retirement Club—a page that offers two different retirement advisories, and a specially priced combination offer that includes both advisories for a reduced rate.

Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!

Claim your membership spot today—and be prepared to:

  • Grow your publishing audience, revenue, and profits!
  • Learn all the basics of digital publishing and marketing.
  • Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.

In this Template Tutorial for an HC3Big Landing Page, you’ll discover:

  • What is the page’s “Nameplate Header” and why does it matter? How should you design your order landing page’s “Nameplate Header?”
  • What about your HC3Big Landing Page’s headline? What are the best practices for page headlines?
  • How should you present copy that is affirming for the prospect, to get them to enthusiastically proceed and order your products?
  • When is best to present your product’s pricing and any special introductory offers?
  • Where should you place copy about product features vs. benefits and value statements?
  • Why should your call-to-action be presented this way?
  • What is the right balance between copy and images on the page?
  • Here is when you should REPEAT copy on the page—and why!
  • How can you drive prospects to choose the most expensive option for your products—that is, how can you make it a no-brainer choice for anyone?
  • What visual “tricks” can be deployed to guide your prospects to a quick order?
  • Which automation elements are key to making the ordering process easier for your prospects?
  • How to stay out of legal trouble with your automatic-renewal language!
  • And more!

With this Template Tutorial, you get a printable checklist for ensuring that you always follow best practices when developing your own order landing pages.

And, while this Template Tutorial walks you through CRC’s real-life example, you also get lists of testing ideas for every element—so that you are well-equipped to deploy a successful order landing page and continuously improve upon it with meaningful testing!

Bottom Line: If you want to boost new-subscription orders—just like CRC—take a page out of their playbook and test your own version of this HC3Big Landing Page today! You’ll clinch more sales on-the-spot and minimize order landing page abandons when you follow these best practices.

Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!

Claim your membership spot today—and be prepared to:

  • Grow your publishing audience, revenue, and profits!
  • Learn all the basics of digital publishing and marketing.
  • Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.

With a Mequoda Pro Charter Membership, you get a full training program of do-it-yourself digital publishing and marketing—sign up now with this special $1 introductory offer, and watch your revenue and profits soar!

When you join Mequoda Pro as a Charter Member now, you’ll get instant access to this premium content—plus a whole lot more!

Do you want to grow your online audience, revenue, and profits for your publishing business? Have you experienced the sticker shock of some digital publishing software, developers, and consultants? And are you ready to roll up your sleeves to learn how to execute proven online publishing program strategies and tactics—things you can implement yourself, and some of it very quickly?

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You’re probably wondering how I can make the claim that you’ll double your revenue when you follow all of the best practices you’ll learn about with your Mequoda Pro Charter Membership. Experience. Pure, plain, proven experience!

Mequoda has been around for almost two decades—and we’ve helped many magazine publishers during that time, including Prime Publishing, Yankee Magazine and Hearst Magazines … and we count AAA Northeast and the Biblical Archaeology Society as clients (non-profit membership organizations that both have magazines!).

Plus, we’ve helped digital premium newsletters such as personal investing advisory publishers Cabot Wealth Network and The Successful Investor to grow audience, revenue, and profits—so, we have lots of proof that our digital publishing and marketing strategies really work!

And Mequoda has even launched our own digital magazine brand, Food Gardening Network, because we believe in practicing what we preach—we are in the business of deploying the very advice you’ll get with Mequoda Pro, so we’re always up-to-date on the latest trends and best practices!

Mequoda is a full team of publishers and marketers with decades of experience—and when you join the very-affordable Mequoda Pro, you get access to all of this valuable experience and knowledge for your own publishing operation—for a special introductory price of just $1 a week for 12 weeks! That’s a bargain that can’t be beat anywhere in the publishing services world!

Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!

Claim your membership spot today—and be prepared to:

  • Grow your publishing audience, revenue, and profits!
  • Learn all the basics of digital publishing and marketing.
  • Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.

Mequoda Pro is the best do-it-yourself publishing and marketing resource around—and loaded with benefits!

With your Mequoda Pro Charter Membership, you’ll be well informed and well prepared to execute powerful publishing programs and revenue-multiplying marketing strategies, to create a highly profitable publishing business that will be the envy of all in your niche.

And during your Mequoda Pro Charter Membership, you’ll prosper with these unique benefits:

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  • You’ll have practical tools and templates—a full program, complete with show-me-how videos—to guide you about exactly how to execute every critical publishing and marketing task.
  • You’ll learn what’s new, what’s working best, and what isn’t working any more—with concise, hard-hitting advice from the full team of Mequoda experts on hand to explain and to mentor you.
  • You’ll have industry leaders who are recognized experts in publishing and marketing available for your own specific questions during your charter membership!

Your Mequoda Pro Charter Membership includes privileges and benefits that are reserved exclusively for Charter Members like you.

Summary of Mequoda Pro Charter Membership Benefits
Description Your Price
Mequoda Pro Charter Membership gives you do-it-yourself digital publishing and marketing tools to help you boost your audience, revenue, and profits—save $135 off the regular 12-week membership fee, a 92% discount! $49/month
Now only:
$1 a week for 12 weeks!
In-Depth Tutorials—get immediate access to a library of digital publishing and marketing tutorials, covering email templates, landing page templates, and web page templates. Learn exactly how—and why—specific components work. Plus, 26 new tutorials over the coming year! INCLUDED
Training Programs—full access to the library of topic-specific training videos and bonus articles that include best practices for digital publishing strategy, organic audience development, email capture testing, and subscription website marketing. Plus, 6 new training programs over the coming year! INCLUDED
Lesson Previews—guided tours of In-Depth Tutorials, Training Programs, and other premium content—delivered to your email inbox twice a week from Executive Editor Bill Dugan. INCLUDED
Mequoda Pro Charter Membership Help Desk—get our entire team of expert publishing and marketing professionals to answer your specific questions—an exclusive benefit for members only! INCLUDED

Do you have questions about the best ways to save time and money when building your publishing operation? Questions such as:

  • What are the proven and most successful ways for attracting new visitors to my website? Some of the answers might surprise you.
  • How can I organize my website so that my content is found by online searchers and is user friendly? Find out why content—and how you organize it—really matters!
  • What are the top tactics for capturing new email addresses from my site’s visitors? Get easy-to-use templates for quickly deploying the most important email-capture elements.
  • Are there any pitfalls to avoid when setting up email-capture elements at my website? Make these missteps, and you could lose tons of potential new customers.
  • Which technology tools are the best for every function I need to effectively run my publishing business? And which tools are simply too expensive and are unnecessary bells and whistles? Get the answers now.
  • If I can spend my time and money on the most important digital publishing initiatives, what things should I be doing to engage my audience? Stay away from these five time-and-money wasters!
  • How often is acceptable for emailing my list (I’ve heard that once a week is enough)? Ditch everything you thought you ever knew about email contact frequency! Learn how things have changed about acceptable email frequency (even within the last year)!
  • What level of resources and staffing are needed for me to execute a successful digital publishing program? Get outlines and best practices for building a successful team.
  • How should I structure my premium product offerings, to make the most money? Find out how successful digital publishers monetize their audience in big ways.
  • What key metrics should I be aiming for with my digital publishing operation? Get the latest industry benchmarks for measuring your success!

Mequoda Pro is an answer machine for you! When you join now, you’ll get all the answers you need to create, manage, and grow your own digital publishing venture. And you’ll get In-Depth Tutorials and Training Programs to show you exactly how it’s all done—such as:

  • Mequoda System Essentials: Learn how to attract, capture, engage, and monetize your site visitors
  • Organic Audience Development: How to build a huge online audience for your content and products
  • Search Engine Optimization: Get your content found online by qualified prospects
  • Email Capture Testing: Best ways to convert site visitors into customers
  • Subscription Website Marketing: How to successfully sell subscriptions online/li>
  • Social Media Optimization: Time-saving ways to use social media for your publishing brand
  • Email Marketing Strategy: Top 7 email templates for selling your products and services
  • Landing Page Optimization: Best practices for order pages that turn site visitors into buyers
  • Digital Magazine Publishing: How to create an engaging and profitable digital magazine
  • Membership Website Development: Building your site for the membership mindset

Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!

Claim your membership spot today—and be prepared to:

  • Grow your publishing audience, revenue, and profits!
  • Learn all the basics of digital publishing and marketing.
  • Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.

You’re not alone with your publishing and marketing needs—and there’s no need to spend a lot of money to start from scratch and to try reinventing the wheel! With your Mequoda Pro Charter Membership, you’ll be fully equipped to follow the experts and deploy a profitable digital publishing business on your own!

Please accept this special $1-a-week introductory offer, to try it out and see for yourself—this low-risk offer won’t last, so act today!

Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!

Claim your membership spot today—and be prepared to:

  • Grow your publishing audience, revenue, and profits!
  • Learn all the basics of digital publishing and marketing.
  • Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.
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