If your direct-marketing efforts get prospects to open an email and click through to an order landing page, that’s half the battle—once you’ve sufficiently enticed prospects with your offer to get them to click through, it should be a short trip to getting paid orders.
But what if your email is lackluster? What if your subject line is ho-hum—or looks too “spammy” and your email never makes it to your prospect’s inbox? Assuming the recipient opens your email, does it engage them? Does your email have what it takes to win them over? How do you know if it has the right stuff? Well, the best answer to crafting a winning email is to “follow the leader”—follow the best practices of those who have already sent revenue-boosting emails!
That’s right! You can follow best practices that have already been proven to work and to boost sales and revenue. Why not just “follow the leader” with your own email strategy? After all, reinventing the wheel can be a laborious—and expensive—proposition!
Welcome to Mequoda Pro’s Template Tutorial for a “You Are Invited” Spotlight Framework that uses a personal touch to pitch new subscriptions! Follow all the best practices of this email, and you too can experience a boost in net response. Just like Old Farmer’s Almanac (OFA) achieved with their version of the “You Are Invited” Spotlight Framework, which we examine in detail in this Template Tutorial.
With this “You Are Invited” Spotlight Framework Template Tutorial, you’ll get every detail about what makes a successful spotlight email. And you can follow along, step by step, to ensure that your own marketing emails are perfectly designed to maximize orders and revenue!
In fact, this Template Tutorial isn’t just a step-by-step guide for building your own powerful email, it’s a disciplined checklist of every important element so that you won’t miss anything critical.
And it’s not just a bunch of marketing theory—this “You Are Invited” Spotlight Framework, when properly designed and deployed, is a real-life example of how to make more money for your publishing business.
But first, what is a “You Are Invited” Spotlight Framework? Spotlight is our term for a type of email that is fulling marketing-focused—shining a “spotlight” on a particular product or service for sale. And we’re featuring a “You Are Invited” Spotlight Framework from Old Farmer’s Almanac—an invitation-style email for a special bundle of products comprising the Old Farmer’s Almanac Gardening Club.
In this Template Tutorial for an “You Are Invited” Spotlight Framework, you’ll discover:
- What are the important elements in the email’s “From” address?
- How can you test your “From” address?
- What’s the #1 job of your subject line?
- Are emojis effective in subject lines?
- What is email pre-header text and why should you care?
- What is the email’s “Spotlight Nameplate” and why does it matter? How should you design your email’s “Spotlight Nameplate”?
- What about your “You Are Invited” Spotlight’s headline and sub-headline? What are the best practices for these elements?
- What kind of salutation works best in a “You Are Invited” Spotlight email? What effective test variations should you try?
- What are the key things you should include in the images in your email? What little “extra” should you be sure to include?
- What type of tone should your “You Are Invited” Spotlight email take? How/how quickly should you get to the point of the offer?
- How should you present the benefits of your product/service?
- If your product/service has multiple components, how should you frame those?
- Do you really need to review the offer later in the email? (It’s a rhetorical question; we’ll show you how to present it.)
- How frequently should you include a call-to-action?
- Why should your call-to-action be presented this way?
- When is best to present your product’s pricing and any special introductory offers?
- What’s the most effective way to close your “You Are Invited” Spotlight email?
- What opportunity should you never pass up in your P.S.?
- And more!
With this Template Tutorial, you get a printable checklist for ensuring that you always follow best practices when developing your own “You Are Invited” Spotlight emails.
And, while this Template Tutorial walks you through Old Farmer’s Almanac’s real-life example, you also get lists of testing ideas for every element—so that you are well-equipped to deploy a successful email and continuously improve upon it with meaningful testing!
Bottom Line: If you want to boost new-subscription orders take a page out of their playbook and test your own version of this “You Are Invited” Spotlight Framework today! You’ll clinch more click-throughs when you follow these best practices.
With a Mequoda Pro Charter Membership, you get a full training program of do-it-yourself digital publishing and marketing—sign up now with this special $1 introductory offer, and watch your revenue and profits soar!
When you join Mequoda Pro as a Charter Member now, you’ll get instant access to this premium content—plus a whole lot more!
Do you want to grow your online audience, revenue, and profits for your publishing business? Have you experienced the sticker shock of some digital publishing software, developers, and consultants? And are you ready to roll up your sleeves to learn how to execute proven online publishing program strategies and tactics—things you can implement yourself, and some of it very quickly?
Great news for you if you answered “yes” to all—or even some—of these questions! Announcing Mequoda Pro, the brand-new resource for anyone looking to make your digital magazine or newsletter publishing venture hugely profitable.
With a Mequoda Pro Charter Membership, you are guaranteed to double your digital publishing revenue in five years or less!
You’re probably wondering how I can make the claim that you’ll double your revenue when you follow all of the best practices you’ll learn about with your Mequoda Pro Charter Membership. Experience. Pure, plain, proven experience!
Mequoda has been around for almost two decades—and we’ve helped many magazine publishers during that time, including Prime Publishing, Yankee Magazine and Hearst Magazines … and we count AAA Northeast and the Biblical Archaeology Society as clients (non-profit membership organizations that both have magazines!).
Plus, we’ve helped digital premium newsletters such as personal investing advisory publishers Cabot Wealth Network and The Successful Investor to grow audience, revenue, and profits—so, we have lots of proof that our digital publishing and marketing strategies really work!
And Mequoda has even launched our own digital magazine brand, Food Gardening Network, because we believe in practicing what we preach—we are in the business of deploying the very advice you’ll get with Mequoda Pro, so we’re always up-to-date on the latest trends and best practices!
Mequoda is a full team of publishers and marketers with decades of experience—and when you join the very-affordable Mequoda Pro, you get access to all of this valuable experience and knowledge for your own publishing operation—for a special introductory price of just $1 a week for 12 weeks! That’s a bargain that can’t be beat anywhere in the publishing services world!
Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!
Claim your membership spot today—and be prepared to:
- Grow your publishing audience, revenue, and profits!
- Learn all the basics of digital publishing and marketing.
- Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.
Mequoda Pro is the best do-it-yourself publishing and marketing resource around—and loaded with benefits!
With your Mequoda Pro Charter Membership, you’ll be well informed and well prepared to execute powerful publishing programs and revenue-multiplying marketing strategies, to create a highly profitable publishing business that will be the envy of all in your niche.
And during your Mequoda Pro Charter Membership, you’ll prosper with these unique benefits:
- You’ll quickly learn the basics of digital publishing and marketing— the strategies and tactics needed to make your publishing operation profitable and successful.
- You’ll save time and money with the best publishing and marketing do-it-yourself program on the planet!
- You’ll have practical tools and templates—a full program, complete with show-me-how videos—to guide you about exactly how to execute every critical publishing and marketing task.
- You’ll learn what’s new, what’s working best, and what isn’t working any more—with concise, hard-hitting advice from the full team of Mequoda experts on hand to explain and to mentor you.
- You’ll have industry leaders who are recognized experts in publishing and marketing available for your own specific questions during your charter membership!
Your Mequoda Pro Charter Membership includes privileges and benefits that are reserved exclusively for Charter Members like you.
| Summary of Mequoda Pro Charter Membership Benefits | |
|---|---|
| Description | Your Price |
| Mequoda Pro Charter Membership gives you do-it-yourself digital publishing and marketing tools to help you boost your audience, revenue, and profits—save $135 off the regular 12-week membership fee, a 92% discount! | |
| In-Depth Tutorials—get immediate access to a library of digital publishing and marketing tutorials, covering email templates, landing page templates, and web page templates. Learn exactly how—and why—specific components work. Plus, 26 new tutorials over the coming year! | INCLUDED |
| Training Programs—full access to the library of topic-specific training videos and bonus articles that include best practices for digital publishing strategy, organic audience development, email capture testing, and subscription website marketing. Plus, 4 new training programs over the coming year! | INCLUDED |
| Lesson Previews—guided tours of In-Depth Tutorials, Training Programs, and other premium content—delivered to your email inbox twice a week from Executive Editor Bill Dugan. | INCLUDED |
| Mequoda Pro Charter Membership Help Desk—get our entire team of expert publishing and marketing professionals to answer your specific questions—an exclusive benefit for members only! | INCLUDED |
Do you have questions about the best ways to save time and money when building your publishing operation? Questions such as:
- What are the proven and most successful ways for attracting new visitors to my website? Some of the answers might surprise you.
- How can I organize my website so that my content is found by online searchers and is user friendly? Find out why content—and how you organize it—really matters!
- What are the top tactics for capturing new email addresses from my site’s visitors? Get easy-to-use templates for quickly deploying the most important email-capture elements.
- Are there any pitfalls to avoid when setting up email-capture elements at my website? Make these missteps, and you could lose tons of potential new customers.
- Which technology tools are the best for every function I need to effectively run my publishing business? And which tools are simply too expensive and are unnecessary bells and whistles? Get the answers now.
- If I can spend my time and money on the most important digital publishing initiatives, what things should I be doing to engage my audience? Stay away from these five time-and-money wasters!
- How often is acceptable for emailing my list (I’ve heard that once a week is enough)? Ditch everything you thought you ever knew about email contact frequency! Learn how things have changed about acceptable email frequency (even within the last year)!
- What level of resources and staffing are needed for me to execute a successful digital publishing program? Get outlines and best practices for building a successful team.
- How should I structure my premium product offerings, to make the most money? Find out how successful digital publishers monetize their audience in big ways.
- What key metrics should I be aiming for with my digital publishing operation? Get the latest industry benchmarks for measuring your success!
Mequoda Pro is an answer machine for you! When you join now, you’ll get all the answers you need to create, manage, and grow your own digital publishing venture. And you’ll get In-Depth Tutorials and Training Programs to show you exactly how it’s all done—such as:
- Mequoda System Essentials: Learn how to attract, capture, engage, and monetize your site visitors
- Organic Audience Development: How to build a huge online audience for your content and products
- Search Engine Optimization: Get your content found online by qualified prospects
- Email Capture Testing: Best ways to convert site visitors into customers
- Subscription Website Marketing: How to successfully sell subscriptions online/li>
- Social Media Optimization: Time-saving ways to use social media for your publishing brand
- Email Marketing Strategy: Top 7 email templates for selling your products and services
- Landing Page Optimization: Best practices for order pages that turn site visitors into buyers
- Digital Magazine Publishing: How to create an engaging and profitable digital magazine
- Membership Website Development: Building your site for the membership mindset
Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!
Claim your membership spot today—and be prepared to:
- Grow your publishing audience, revenue, and profits!
- Learn all the basics of digital publishing and marketing.
- Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.
You’re not alone with your publishing and marketing needs—and there’s no need to spend a lot of money to start from scratch and to try reinventing the wheel! With your Mequoda Pro Charter Membership, you’ll be fully equipped to follow the experts and deploy a profitable digital publishing business on your own!
Please accept this special $1-a-week introductory offer, to try it out and see for yourself—this low-risk offer won’t last, so act today!
Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!
Claim your membership spot today—and be prepared to:
- Grow your publishing audience, revenue, and profits!
- Learn all the basics of digital publishing and marketing.
- Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.
