Use Urgency, Scarcity, and Big Benefits to Convert Prospects to Participants

Follow the best practices of this "Registration Now Open" Spotlight Framework, and draw more prospects to attend your event!

Mediation at PON - Online email

Some emails are more timely and time-sensitive than others. When you’ve organized an event, you want to make sure your prospects understand the urgency of the message so they respond quickly. Apply email marketing best practices to your invitation to get your prospects right on the road to registration.

Of course, urgency in and of itself is insufficient to incite prospects to action. They need to know what’s in it for them. So show them the benefits of attending your event — will they become smarter? More successful? More skilled?

In Mequoda Pro’s In-Depth Tutorial on the “Registration Now Open” Event Spotlight Framework, we show you how you can craft an email that underscores the urgency of a quick reply, bolstered by the benefits you’re offering your prospects.

A Mequoda-style “Registration Now Open” Event Spotlight Framework is all about getting recipients to registration before the clock runs out; in some cases, limited seating is part of the appeal. Our tutorial on the “Registration Now Open” Event Spotlight Framework features a Harvard Law School consortium event: Program on Negotiation’s email invitation to a limited-seating spot in a Mediation at PON – Online program.

This Template Tutorial is more than a step-by-step guide for building your own effective “Registration Now Open” Event Spotlight Framework — we provide you a disciplined checklist of every important element so you won’t miss anything critical.

Scarcity can be a key component in the appeal of an invitation, but you have to have the benefits to back it up. This “Registration Now Open” Event Spotlight Framework, when properly designed and deployed, is a real-life example of how to use scarcity and clearly defined benefits to incite your prospects to action.

We’re reviewing Program on Negotiation, which is a Harvard Law School consortium program of Harvard University, Massachusetts Institute of Technology, and Tufts University. This interdisciplinary research center focuses on the theory and practice of negotiation and dispute resolution. Specialized courses draw participants from industries worldwide. Your event may have a broader or narrower focus. When you read the Template Tutorial on the “Registration Now Open” Event Spotlight Framework, you’ll see what makes it so effective.

In this Template Tutorial for a “Registration Now Open” Event Spotlight Framework, you’ll discover:

  • What are the key components of a “Registration Now Open” Event Spotlight Framework?
  • How can scarcity convert prospects to participants?
  • How can you best position the benefits of your event?
  • Who should be in the “From” address in your “Registration Now Open” Event Spotlight Framework email?
  • What kind of subject line works best for a “Registration Now Open” Event Spotlight Framework?
  • What’s the ideal number of subject lines to write for a “Registration Now Open” Event Spotlight Framework? Why?
  • What’s the best practice for email Pre-Header copy?
  • What kind of nameplate should you use in a “Registration Now Open” Event Spotlight Framework?
  • What are best practices for writing a powerful Spotlight Headline and Sub-Headline?
  • How do you establish credibility in a “Registration Now Open” Event Spotlight Framework?
  • And more!

With this Template Tutorial, you get a printable checklist for ensuring that you always follow best practices when developing your own “Registration Now Open” Event Spotlight Framework.

And, while this Template Tutorial walks you through Program on Negotiation’s real-life example, you also get lists of testing ideas—so that you are well-equipped to deploy a successful “Registration Now Open” Event Spotlight Framework and continuously improve upon it with meaningful testing!

Bottom Line: If you want to persuade your prospects to participate in your next event, underscore the urgency and scarcity, and showcase the benefits of attending. For clear strategic guidelines, take a page out of Program on Negotiation’s playbook and test your own version of this “Registration Now Open” Event Spotlight Framework today! You’ll draw more prospects closer to clicking that Register Now button.

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Your Mequoda Pro Charter Membership includes privileges and benefits that are reserved exclusively for Charter Members like you.

Summary of Mequoda Pro Charter Membership Benefits
Description Your Price
Mequoda Pro Charter Membership gives you do-it-yourself digital publishing and marketing tools to help you boost your audience, revenue, and profits—save $135 off the regular 12-week membership fee, a 92% discount! $49/month Now only: $1 a week for 12 weeks!
In-Depth Tutorials—get immediate access to a library of digital publishing and marketing tutorials, covering email templates, landing page templates, and web page templates. Learn exactly how—and why—specific components work. Plus, 26 new tutorials over the coming year! INCLUDED
Training Programs—full access to the library of topic-specific training videos and bonus articles that include best practices for digital publishing strategy, organic audience development, email capture testing, and subscription website marketing. Plus, 4 new training programs over the coming year! INCLUDED
Lesson Previews—guided tours of In-Depth Tutorials, Training Programs, and other premium content—delivered to your email inbox twice a week from Executive Editor Bill Dugan. INCLUDED
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Mequoda Pro is an answer machine for you! When you join now, you’ll get all the answers you need to create, manage, and grow your own digital publishing venture. And you’ll get In-Depth Tutorials and Training Programs to show you exactly how it’s all done—such as:

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Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!

Claim your membership spot today—and be prepared to:

  • Grow your publishing audience, revenue, and profits!
  • Learn all the basics of digital publishing and marketing.
  • Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.

You’re not alone with your publishing and marketing needs—and there’s no need to spend a lot of money to start from scratch and to try reinventing the wheel! With your Mequoda Pro Charter Membership, you’ll be fully equipped to follow the experts and deploy a profitable digital publishing business on your own!

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Double Your Publishing Revenue When You Join Mequoda Pro—Only $1 a Week!

Claim your membership spot today—and be prepared to:

  • Grow your publishing audience, revenue, and profits!
  • Learn all the basics of digital publishing and marketing.
  • Get do-it-yourself tools and templates for starting, managing, and growing your own publishing operation.
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