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Tag: alexandra steigrad

Major Magazine Publishers Making Major News

We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers’ successes and setbacks, because at the end of the day, they’re still the leaders of the pack and the pace cars for media companies.

They also have the money to experiment heavily, whether with digital content or digital advertising (or both), which can be instructive for smaller or startup publishers looking for best practices and cautionary tales.

Ecommerce Content Strategy Taking Shape for Publishers

Earlier this week, we relayed news of tech network Purch’s Series C grab of $135 million, fueled largely by its prowess in mixing content and commerce. Purch’s success is a sign of the times. Ecommerce content strategy is a rapidy emerging consideration for many publishers digging for more revenue sources, but success doesn’t come easily: The formula is a tricky one to master depending on niche, platform, and audience, among other factors. Several companies have been in the news recently for the strides they’re making when it comes to ecommerce content strategy. Let’s take a look at articles from Women’s Wear Daily, TechCrunch, Digiday, and Capital New York.

Canadian Elle Enters Ecommerce, Video Derby

Elle Canada is partnering with retailer Hudson’s Bay to allow its readers to shop by way of video on their mobile devices, Women’s Wear Daily reports. The video series launched earlier this week and features model Pamela Bernier and branded content for Hudson’s Bay, available via, the magazine’s iPad edition, or through its mobile app.

VF Best-Dressed List Gets a Site

One of the most famous lists in media and entertainment has added to its wardrobe. Women’s Wear Daily reports that the Vanity Fair Best-Dressed List finally has a dedicated website.

Time Magazine Website Success Encourages Pearlstine

Women’s Wear Daily recently interviewed Time Inc. Executive VP and Chief Content Officer Norman Pearlstine about a wide range of digital magazine industry topics, including native advertising, technology’s impact on journalism, and Time’s future.

Condé Nast Entertainment Lauches Allure YouTube Channel

Alexandra Steigrad writes, “The YouTube channel is an updated take on Allure’s content, which will now include four series, titled “Beauty Basics,” “Cassandra,” “Beauty Evolution” and “Hair Tyrant.” “Beauty Basics” is a 10-episode instructional channel, while “Cassandra” is a 12-episode show in which online star Cassandra Bankson makes home visits to viewers and gives them a makeover.”

National Journal Opens Access to Digital Library

Folio is reporting that the National Journal has opened access to its digital library. Caysey Welton writes, “National Journal rolled out a new database for its members featuring thousands of policy-related primary documents.

Capital New York’s New Paywall is in the $6,000 Range

The price of must-read news about New York State and the city will cost you $5,990 per year. Lucia Moses from Ad Week writes, “Capital next month will start asking readers,