Capital New York’s New Paywall is in the $6,000 Range

Digital publishing news for January 22, 2014

The price of must-read news about New York State and the city will cost you $5,990 per year. Lucia Moses from Ad Week writes, “Capital next month will start asking readers, following a free trial, to pay for its morning newsletters, customizable alerts and breaking news blasts. The annual fee for Capital’s three verticals—City Hall, Albany and media—will be $5,990 for up to five users after the paywall goes live. Eventually, Capital expects to sell each vertical separately.”

Capital New York is taking the Politico Pro approach. Moses writes, “While Capital expects to make half its revenue from advertising and events (it’s also planning a limited-circulation monthly print pub), the cornerstone of its revenue model is subscriptions. Still, observers wonder whether a model that worked so well in D.C. will translate to New York.”

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Publisher of Style, FHM and Car Changes Name & Goes Digital

Talking New Media is reporting that the publisher of FHM, Style and Car, Astro Publications Sdn Bhd, has changed its name to Astro Digital Publications. D.B. Hebbard writes,”The publisher currently has six magazine titles inside the Malaysian Apple Newsstand under its old name of Astro Publications Sdn Bhd: Style, Car, InTrend, FHM, Men’s Uno and iFeel (because of trademark conflict, they are not seen inside the U.S. Newsstand).Tan is making a big bet on digital publications, believing that the market penetration for smartphones and tablets has reached a point where advertisers will find the market attractive.”

The publisher also plans on launching Android versions of the magazines by the summer and Hebbard adds, “the publisher will not be shuttering its print magazines, however, seeing the new digital editions as complimentary to their new interactive digital editions.”

Epicurious Has a New App

Epicurious has launched a new app for the iPad and iPhone. This is the first major update to the app since its launch in 2009. Alexandra Steigrad for Women’s Wear Daily writes, “Epicurious is broadening its focus a bit to include travel and lifestyle, but through a food-centric lens. Although the site still relies on recipes, users will notice a flow of content that will be developed by editor in chief Nilou Motamed, who was poached in November from Travel + Leisure, where she served as features director and senior correspondent.”

The new app also features sponsored content. Steigrad adds, “According to Epicurious, advertisers can integrate their sponsored content into the app and onto more easily. The first major sponsor is Campbell’s.”

Sportsmans Life Launches as a Digital Magazine

The Professional Outdoor Media Association (POMA)  announced that they are launching a digital magazine called SportsmanLife. writes, “The magazine’s content, which includes articles, images, videos and more, will be developed entirely by POMA’s professional media members. The quarterly digital magazine will launch in April 2014, and is published by Earth Sports Redux LLC (ESR)/ Labyrinth Holdings the publishers of Gamekeeper’s Magazine – Farming for Wildlife, Mossy Oak’s Turkey Thugs and Hunting the Country Outfitters Guide.”

Town & Country Goes British

Fishbowl NY is reporting that Hearst owned Town & Country is planning on launching a British version of the magazine. MediaTel reports, “Set to launch this May, the biannual magazine will be produced by the same team behind Harper’s Bazaar, led by editor-in-chief Justine Picardie. The title, which first began as a US magazine in 1846, aims to “reveal a broad cultural landscape” as well as documenting the lives of the “rich and powerful” – from Stella McCartney to the Prince of Wales.”


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