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Tag: ars technica

How to Create Multi-Platform Content Quickly and Cheaply

When we talk about multiplatform publishing, some publishers think we’re talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.

We’re talking about content repurposing, on many platforms.

Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep.

New Digital Subscriptions Offered by WIRED, School Zone, and The Telegraph

These new digital subscriptions are focused on building engagement with readers through different strategies
We continue to see new digital subscriptions arise among subscription websites. Some of these new subscriptions are focuses on changes made by existing publications, while others are completely new ventures being offered to audiences.

The Telegraph, for instance, is one digital subscription getting

How to Boost the Value of a Subscription Website

The more you can give a member of your subscription website, the better.
And it appears we’re not the only ones who think so.

Earlier in the week we talked about Condé Nast’s Wired Media Group who is launching a membership program for executives. According to Lucia Moses at Digiday, “for $4,000 a year, members of the Emerging Technology

Conde Nast Increases Multiplatform Publishing Appeal with Memberships

Print enthusiasts turn to tech properties to build multiplatform publishing empires through memberships and events
As Lucia Moses at Digiday put it, “In the quest for new sources of revenue, publishers have been launching subscription programs and events series.”

Moses reports, “Condé Nast’s Wired Media Group, consisting of Wired, Ars Technica and Backchannel, is going a step

Mobile Best Practices: A Modest Proposal

Getting a grasp of mobile best practices is like trying to catch a fish bare-handed. Unless you’re a bear, they’re really tough to pin down. If you are a bear, you probably don’t even have a smart phone, let alone a digital magazine property. And how are you even reading this?

Apple Publisher Alert: Updates App-Lenty of Interest to Magazines

We’ve talked extensively about the great deal that the late Apple Newsstand – missed by some and not so much by others – offered magazines: a 30% remit to stand shoulder to shoulder with the big boys and the nichiest of the niche. Now, with News, if you’re an Apple publisher, the goal posts have moved … and, indeed, the field itself has been turned upside down. It’s disorienting.

But there’s still the App Store, and there are some very intriguing things going on there now that Phil Schiller’s in charge. Ars Technica reports:

Online Advertising Trends: Ad Blocking Dominating Discussion

Ars Technica, Wall Street Journal, and others making headlines among online advertising trends – and one topic trumps them all
Online advertising trends – or should we say “trend” – are understandably at the forefront of publishing executives’ minds.

Ad blocking is cutting into digital advertising revenue, and with deployment rising among millennial media, it might be

Digital Magazine Subscriptions: Slate Reflects on One Year of ‘Plus’

Last week, we came across a cool, candid essay from Slate Editor-in-Chief Julia Turner on the occasion of Slate Plus’s first birthday. From the beginning, Slate has emphasized that Plus is not a paywall, but rather a membership predicated on premium content. This model is gaining in popularity among digital magazine subscriptions – The New York Times, Ars Technica, and The National Journal launched similar products in recent years – but Slate does a great service for both its readers and its fellow publishers by providing us with a progress report.

Condé Nast Editorial Staff to Join Marketing Efforts

Native advertising on some of the most popular digital magazine sites in the world will be produced by Condé Nast editorial personnel, the Wall Street Journal reports.

GQ Digital Efforts Boosted by New Publisher

Howard Mittman is emerging as Condé Nast’s fixer, as the former Wired publisher is now trying his hand at another of their brands – this time, with a heavy emphasis on GQ digital efforts.

The Rise of Magazine Memberships

Today, Digiday studied the premium subscription plans of heavyweight publishers upon the debut of Slate’s membership program.

Condé Nast Editorial Capitalizes on Viral Content With Accelerator

A proprietary platform created by Ars Technica could be the key to publishers making money off of stories that make it big, according to Digiday.