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Tag: best email marketing

Freebie Friday: A Complete Guide to Increasing Website Traffic for Free

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content.

Content Marketing, Publishing a Match Made for Growth

When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their own hands and producing that branded content in house, adding staff and other resources to their operation in order grab a larger slice of the pie and future-proof their properties.

9 Ways the Best Email Marketing Campaigns Stop People From Unsubscribing

The best email marketing campaigns don’t hit the snooze button on engagement – they wake up early and go to work every single day

The worst thing you can do to stop people from unsubscribing from your emails is to hide the unsubscribe link. Hiding it only increases the likeliness of someone getting frustrated and clicking

The Best Email Marketing Techniques Used by Publishers

The best email marketing practices encourage responsive design, endless testing, and customer retention strategies
If you didn’t already know, the Mequoda Method is a compilation of best practices derived from publishers who are making money online. They tell us what’s working for them, and when we see a trend that’s working for other publishers, it becomes

The Organic Audience Development Strategy Handbook

Claim your FREE digital copy of Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base now.

Email News: Email Marketing Statistics & Lessons from Non-Publishers

Would you like to see an increase of 700% in your monthly email marketing statistics?

Email is an interesting medium that’s used differently by an array of businesses. I’ve worked with email marketing and newsletter creation for publishers and non-publishers, for-profit companies and non-profits. Although there is certain overlap, many companies do it differently and still find success. The key is to focus on your email marketing statistics, listen to your audience, and provide the best email marketing pieces and email newsletters.

Email Marketing Templates that Are Something to Write Home about

10 email marketing template best practices for success

With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email marketing templates. And while I admit this kind of cut-and-dried work isn’t as much fun for us writers, it’s still necessary to good marketing!

So contain your impatience and read on. (There is one tidbit of actual writing advice tucked away below!)

5 Tools for Email Copywriters

Depending on your background, the switch to email copywriting can bring a few additional challenges for writers. This is the case especially if the email copy is also going on the web for search engine optimization purposes.

Beyond the points of striking an emotional connection and presenting the content with a direct response for the reader to take, you need to be using email subject lines that get opened and words that entice readers to come back for more.

‘Miami’ Speakers Offer Innovative Ideas

Value of Marketing Conference Reflected in Speakers

Today is the early-bird deadline for registration for SIPA’s 28th Annual Marketing Conference in Miami Beach, Dec. 7-9. The way I like to give value is to list key tips previously issued by the speakers, and then present the sessions they will be leading in Miami.

1. On yesterday’s Twitter Chat, Mike May of Real Magnet addressed concerns on the subject he knows best: email marketing. “We should put as much energy into growing and tending our email program as we do utilizing it for our business needs,” he wrote. “If the ‘best’ day to email is Thursday, it’s likely the most cluttered. Try Sunday, see what happens… Best practices aim for the middle of the bell curve. Sometimes you want better than that. So innovate.” (Email Marketing, Thursday, Dec. 8, 9:25 a.m.)