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Tag: circulation revenue

New Digital Content Initiatives Are Key for Subscription Publishers

Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons
A lot can be learned by trying new initiatives, especially when they are undertaken with some foresight. We’re watching as subscription publishers report on their initiatives, and attempt new ones.

We begin today with The New York Times, which is sharing information

Newspaper Publishing: WSJ and Others Plan for Change to Salvage Revenues

Spending on print ads to decline 8.7%, and the majors in newspaper publishing are planning for the future
A decade or two ago in newspaper publishing, it wasn’t easy to get ad space in The Wall Street Journal. There was limited space and they were almost always sold out. However, over the last decade, magazines and

Publishing Tech + Data: Circulation, Facebook, Economist

Publishing tech is a priority for digital magazines – but it’s not as easy as just checking off a box

Digital Magazine Circulation, Ad Revenue Up

PricewaterhouseCoopers released a study recently that projects digital ad revenue will increase 22.4% to $3.9 billion this year and hit $7.6 billion by 2018, Ad Age reports.

Digital Subscriptions Growing for Some Publishers

Digital subscriptions are helping publishers succeed in times when advertising is high enough

With the economic problems of recent years, digital magazine publishers have had multiple issues to address.

First, they have taken to the digital frontier by creating subscription websites, audience development strategies, and digital one-off products that can be purchased on-site or through retail and affiliate partners. Many digital magazine publishers are currently in different states of this change.

New Study Predicts Digital Revenue Growth

Digital magazine publishing stands firm as circ numbers and advertising revenue expect growth

Advertisers see the value in online audiences, and digital publishers will help them tap into these audiences.

As PricewaterhouseCoopers points out, “global entertainment and media spending on digital advertising and consumer formats increased by 17.6 percent in 2011.” This is a significant increase for digital, especially since non-digital spending didn’t even account for a one percent increase.

Audience Development Blogging: How Much is an Audience Development Blog Subscriber Worth?

For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog

I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent of their target audience on a regular basis. And couple that with the fact that audience size is a direct driver of publishing revenue, you fuel the never-ending quest for audience development.

While many publishers are content to gain visibility by simply repurposing magazine, newsletter, and catalog content onto their websites, a growing number of savvy online publishers are taking the next step by adding an audience development blog designed to repurpose premium content in the form of tips, reviews, summaries, and other derivative formats.

Do Digital Books and Subscriptions Impact Print Sales? Should You Care?

Growing your digital media strategy to match the future needs of your customers

In the last year, the sales of eBooks have grown 169.4% to $164.1M, while the combined categories of print books fell 24.8% to $441.7M, according to The Association of American Publishers. Additionally, e-Reader ownership has doubled in the last six months, according to The Pew Center’s Internet & American Life Project. In fact, they reported that 3% of adults own both an e-Reader and a tablet computer like an iPad or Samsung Galaxy.

So are you worried that digital editions of your book and subscriptions will impact print sales? Hopefully not, because digital editions are infinitely cheaper to produce in the long run and often times even in the short run. In fact, digital editions have proven to increase subscriptions. New data from the Audit Bureau of Circulations’ Fas-Fax show a 20% rise in circulation for the top 25 newspapers with digital editions.

New Forecast on Digital Magazines Predicts Growth

The future for digital magazine circulation, and its associated revenue generation, is predicted to be positive for publishers

The tablet and e-reader marketers continue to prosper, which impacts the growth of digital magazines.

Currently, eMarketer predicts that by the end of 2011, 8.7% of the US adult population, or 20.6 million people will be among the installed base of e-reader owners. By the end of 2012, this number is expected to grow to 12% of the adult population, with a total of 28.9 million people owning an e-reader.

The New York Times Paywall: Then and Now

Is the “walled garden” paying off for the New York Times?

About two weeks ago, The New York Times put up their paywall again, asking users to pay for content. To a lot of people, this is something new, but we remember back in 2007 when they did it the first time around and garnered half a million subscribers in the first twelve months.

What are the job descriptions for an online publishing business?


In the beginning of this section, you went over quickly the various job descriptions required to run an online publishing business. I’d be helpful to see that list here so I can copy and paste once, instead of having to pause repeatedly and write all of that down. Thanks.


Job Descriptions for Managers – 6 Online Publishing Jobs

How your print publishing team translates online

Forbes Media Network Mequoda Case Study

Creating the World’s Most Popular Website for Entrepreneurial Capitalists

With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media Network is on a roll.

Forbes Media currently includes print, online conferences, radio and TV properties. At this time, an estimated $330 million still comes from the American edition of Forbes Magazine, however, senior executives Steve Forbes and Jim Spanfeller both tell Mequoda that online publishing revenues will pass print in 2008 or 2009—if the current growth rates for both print (up 6% for 2006) and online (up 57% for 2006) hold for 2007, 2008 and 2009.