The trajectory of digital ad and circulation revenue continues to rise, offsetting print’s decline.
PricewaterhouseCoopers released a study recently that projects digital ad revenue will increase 22.4% to $3.9 billion this year and hit $7.6 billion by 2018, Ad Age reports. In the meantime, print ad revenue will drop 4% to $12.8 billion in 2014. By 2018, that figure will be $9.3 billion.
The trend holds true in circulation numbers: Digital magazine circulation revenue will rise 42% to $743 million this year, and reach $1.5 billion by 2018. Print will fall 5% to $7.1 billion, and to $6.2 billion by 2018.
Over all, magazine industry revenue is flat, with digital carrying the banner, according to the report.
“Flat looks pretty good right now. While consumers may have cut back from eight magazines to three magazines, they’re still going to purchase the content they think is extremely valuable,” PwC’s Greg Boyer told Ad Age. “I think you’re going to see more innovation from that space moving forward.”
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