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Tag: Content Management System

How to Choose CMS Development Services as a Periodical Publisher

When choosing CMS development services for your organization, consider how much retrofitting will be involved to get your subscription website running and how much familiarity you have with third-party fulfillment systems.
Periodical publishers and other subscription-based organizations do not run the same kind of business as most others do on the web, so why do so many

Let Us Be Your Coach – Call Today

When you go shopping for a new car, you’re generally limited to the inventory on the lot. You might want gullwing doors like a Delorean or a new Tesla, but you can’t get them on an Audi. You can choose your color and wait a few weeks for your vehicle to arrive from another dealership, but you can’t get racing stripes without a custom paint job somewhere else. It’s not that different when buying proprietary software for your website and content management system, so why do so many publishers still head in that direction?

Do You Really Need a CMS or CXMS?

Your website is made up of a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to one another. The nucleus of this system is your CMS, or content management system.

This is not unlike any team, where you have specialists and a project

How to Build a Subscription Management System

If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you’ll make, because doing it over and over again cuts into your profits and resources. We’ve watched numerous multi-website publishers trap themselves into a path that was too expensive to upgrade easily and efficiently because of the way they expanded the system in a nonstandard manner.

10 Little-Known Subscription Business Model Facts That Can Increase Revenue

These subscription business model facts will help you take a new look at your current approach to subscription marketing.
Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don’t apply to you and instead reflect someone else’s business. But the ten facts below give you permission to take a step

How to Start an Online Magazine With These Five Strategies

Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.

These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What could possibly separate the two other than terminology?!

How To Find the Best CMS for a Magazine

There’s no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different business model than a software company, e-tailer, or a small business using the same CMS, which is often the case with some of the household name CMSs out there.

Haven CMS Website Wins Top Honors at 2018 SIPA Awards

Your AAA Network, which is powered by our Haven CMS, has seen dramatic increases in website traffic in just its first six months of operations—five million page views to be exact—and recently won the award for Best Product Launch/Relaunch Success at the annual SIPA conference this June.

The Mequoda Subscription Marketing Toolbox 2018

If you’re going to be an online subscription marketer, there are three things you’re going to need, in no particular order:

A content management system (CMS). Not only should it be dynamic and responsive, it needs to be conditional and respond differently to a known and unknown user. It should know who you have a relationship with,

What is a Content Management System (CMS) vs CXMS?

As you surely understand, your website is made up a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to one another. The nucleus of this system is your CMS, or content management system.

The Mequoda Magazine Content Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw users to both read and post.

Out of the nine subscription website business models, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and three affinity (free) archetypes. This is one of the three free ones.

Why You Should Fire Your Digital Publishing Services

You need a magazine consultant that acts as a general contractor, and a content management system that does, too.

In the past I’ve divulged what to look for in a magazine consultant, and we’ve written many posts lately about what to look for in a content management system. But how do you put this new information into practice?

Well, it might require firing some people, and firing some of your digital publishing services.

The Best Digital Magazine Software Isn’t What You Think

How you think about digital magazine software needs to change if you want your subscriber base to grow
“Eventually, they’ll become like sailboats. They don’t need to exist anymore. But people will still love them, and make them and buy them.” – Kurt Andersen, a former editor of New York and co-founder of Spy, on the future

The Best Online Directory Software for Publishers

What to look for in online directory software, from Haven, to WordPress, Joomla, and third-party products

The directory website business model still has a lot of upside for multiplatform publishers. When executed correctly, directories can be a win-win for any ambitious publisher. The publisher produces a framework and reference content, and the advertiser pays to post

4 Principles Every Multiplatform Publisher Should Live By

Mequoda Masters).

In fact, this council of elders in Mequodaland convinced us to come up with a set of four relatively simple principles you need in order to build a multiplatform media business that wouldn’t require a degree in Mequoda-ise to understand.

Hiring, Firing & Building a Better Subscription Website

To build a better subscription website, we’ve created a collection of our best resources on everything you need to know when it comes to how to leverage outside partners
Most publishers seeking to improve the performance of their subscription website and online marketing efforts use a patchwork of systems.

Marketing offers and performance for subscriptions, books, webinars,

Mequoda Announces 6 Subscription Website Systems for 2017

A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher’s attract new visitors, convert them into email subscribers, engage them, and finally, monetize by converting those visitors into paying customers and subscribers.

To build every Mequoda Audience Development System (Mequoda System for short), we use the Mequoda Method — a collection of best practices that have been formed by watching the world’s most successful online publishers. We also document the results of every a/b and split test that our portfolio of clients are testing every day, and when we see consistent results over time with one methodology, we share it as a best practice with our clients.

Strategy Spotlight with Don: Save Time & Increase Revenue

Do you ever feel like you’re working harder than you need to? You probably are. Most people do. And the worst part is that without an outside perspective, you could spend your whole career trying to figure out how to work smarter, not harder.

Magazine Marketing: Using Email to Boost Advertising Sales

“It’s more effective than direct mail and as effective as telephone – and so much less expensive.” That’s a quote from ClickZ’s latest report, Email and the Age of First-Person Marketing. While marketers were saying just three years ago that social would consume email, it’s proven to become even more powerful and celebrated during that time, especially in magazine marketing. A study by the Direct Marketing Association shows that “email campaigns conducted with house lists achieved an ROI of 30% to 32%, compared with 15% to 17% from social media, and 18% to 20% for direct mail using house lists.”

What All Subscription Website Publishing Experts Should Know

Before hiring subscription website publishing experts, take this advice straight to the bank.

If you’re looking to grow the most beautiful rose garden on the block, would you prefer to go to your local gardening center and rifle through the rose section to see what’s brightest, or would you head straight to specialty rose nursery, with employed experts in growing roses?

So then why is it that so often we hear of publishers who hire web development companies that have no experience developing subscription websites for publishers? A magazine or newsletter website requires an expertise in search engine optimization, conversion architecture, subscription management, and content management, in addition to an array of other specialties.

CMS Development Services: 3 Things to Consider

It’s not just magazine, newsletter and newspaper publishers who seek custom CMS development services. Content management systems are built for most media businesses, even those who may not consider themselves in media but produce digital content regularly. The trouble with finding a content management system is that despite the word “content” in the title, rarely do out-of-the box solutions work for publishers, and rarely do even the most talented custom CMS developers understand publishing business models enough to build a system that is built to attract, capture, engage, and monetize all in the same place.

The 9 Best Places to Use Good Keywords in Articles

Choosing good keywords and using them correctly is more than a strategy, it’s a lifeline for your investment in content and can keep traffic flowing indefinitely.

When you’re in the business of content, search engine optimization isn’t just a hip thing to do, it’s a necessity. Think about how much time your team spends every day

How to Write a SEO-Friendly URL in 8 Steps

8 steps for writing and structuring a SEO-friendly URL that is easy to read by humans and search engines

I’ll bet you didn’t know there were so many types of URLs. Vanity URLs, which are short, simple URLs, are used in direct mail and other print promotions. They are meant to be easy to remember and are

The Best Social Media Management System for Publishers

What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck
As a publisher, you’re publishing multiple pieces of content every day. Most Mequoda publishers are publishing at least three per day. When it comes to managing the social that goes along with each post, we find that most

The Best Marketing Automation System for Publishers

Publishers require a marketing automation system that works in tandem with a highly efficient content management system

In the last decade, marketing automation has become a hot topic for niche publishers. The term really refers to any software platform designed to automate repetitive marketing tasks to increase efficiency and reduce labor. Although this sounds simple enough,

Choosing the Best Publication Management System for Publishers

What to look for in the best publication management system, from Haven Nexus, to WP Member, MemberGate, aMember, and SubHub

If you are a magazine publisher, it behooves you to remember what makes the medium special. Although many print editions have disappeared, the format’s attributes make it desirable for some part of the reading population. And, whether in paper, tablet

10 Productivity Tools for Agile Digital Magazine Teams

Create digital magazine teams using agile principles and progressive technology to build more collaborative processes

Magazine teams have historically all been in one building, maybe in New York City, or Washington, D.C. They might occupy more than 20 floors in the World Trade Center, like Condé Nast, or a more humble space, like many of the niche

When Existing Direct Marketing Systems for Publishers Aren’t Enough

Improving direct marketing results is a constant source of discussion for publishers. They are always tracking, evaluating, and testing different offers for their products in order to optimize their results, even moreso now that it can be done online through digital direct marketing systems.

Top Subscription Billing Software Solutions for Publishers

Subscription billing software allows publishers to manage their customer subscriptions and revenue by storing payment data and processing charges on a recurring basis. Of course, subscriptions have been an important economic model for publishers for a long time and good digital publishers continue to take advantage of the benefits.

Most publishers understand that merchant accounts and payment gateways are necessary to take someone’s credit card and ensure the funds end up in the right place. Subscription billing software ensures that accounts can be charged on a regular basis. These services store credit cards, and ensure that every month the right people get charged the right amount for their subscription service.

Some payment gateways have developed simple recurring billing modules on top of their existing systems. Other services have developed specific capabilities around subscription billing.

How to Optimize Images for the Web When You Recycle Magazine Archives

While bloggers are out there buying generic images for a dollar on stock photo sites, one nice benefit magazines typically have is an archive of photographs from past issues. One way that Mequoda suggests niche magazines improve their SEO is by digging into their old magazine archives, finding their most evergreen content, and recycling it on the web.

When that comes up, you might also be looking at uploading some old images. They may be named in a series of numbers or old categorization codes, and they probably have a dpi resolution way too high for the web. If your end goal is to create new, search-optimized content from your old archived content, images are part of the deal. It’s a pesky task, but you’re up to the challenge. Here’s how to go about it.

Swiftype Aims to Be Publisher Technology Choice

To paraphrase Steve Miller, publisher technology keeps on slippin’, slippin’, slippin’ into the future. Could be your content management system, your app, your digital advertising: There’s little time to rest on your laurels after each and every advance.

Anytime a vendor or service exec has some free advice to share with publishers, even if they have a marketing strategy in mind, we pay attention. Today, it’s a search engine CEO. We also have some news to relay on ad blocking, Google AMP, Medium’s latest move, and more, all from our friends at MediaPost.com. Let’s take a look!

Choosing the Best Content Management System for Digital Publishers

Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS is one of the most important decisions publishers make today.

When it comes to choosing the best CMS for your digital publishing business, you can find advice from vendors, marketers, editors, sales people, technology experts, web developers, and even consultants. Although there are many choices, publishers need to stay focused on their goals when selecting a system.

Online Publishing Trends: Digital Diversity, Adaptation Challenges, and Beyond Native

Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.

On some days, this is a great thing, and on others, it can make your head spin. But stay calm! There’s a core strategy that will steer you through the storm.

You can figure it out for yourself, or you can check out our Mequoda System to get a feel for multiplatform publishing strategy to attract, engage, and convert consumers. Because, in the end, the bottom line is the bottom line, and you have to stick with the principles while experimenting with what works for you.

Publishing Video: Platforms, Monetization, Vertical, and More

The push behind publishing video or perishing is reaching a fever pitch now, and we must admit – it is in your best interests to start doing it. But do not fear: It’s not nearly as daunting a task as it might seem, and there are many ways to accomplish it.

Are you going to start producing slick, NYT-style slices of life overnight? No, probably not. But you can repurpose content with quick-hitting films, make behind-the-scenes features about producing stories, and share videos from other sources to start ginning up views and conversions.

You can also see what other digital magazines are doing. Digiday helps us out in that department today. Let’s get started!

What Every Multi-Platform System Must Provide for Magazine Publishers

It’s no secret that Mequoda is the leading strategy-centric content management system provider for magazine and newsletter publishers looking to lock in on a multi-platform system. If it is news to you, then, hey, nice to meet you!

How to Create Social Media Tracking Codes for Better Conversion Insights

Are your social posts converting fans and followers into buyers? You may never know until you start implementing social media tracking.

Whenever we publish a new article on Mequoda, we use our 12x12x12 social media method on Twitter. We write 12 unique Tweets, schedule them for 12 days, then once a month for 12 months.

This social

The Importance of Phasing Projects for Content Management Systems

The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to the work as it helps employees avoid mental exhaustion that can occur with large, daunting projects.

When building Haven Nexus systems for our clients, we are often transforming a standalone website into a fully integrated multiplatform publishing and marketing system. This isn’t exactly a small task, so we focus on a few phases to prioritize and stay focused.

3 Subscription Website Publishing Predictions for 2016

Consumers will respond to memberships over subscriptions and publishers will thrive with more integrated publishing systems
The one thing you can count on as a magazine publisher is that there will always be subscribers. Except that in 2016, they’d prefer you stop calling them that, because they’d prefer to be members who subscribe to your magazine.

3 Multiplatform Publishing Predictions for 2016

Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
Most multiplatform publishing companies didn’t start out as multiplatform, unless you consider the web their one and only secondary platform. However publishers are finding new ways to produce content for themselves and advertisers across, print, digital, and in-person (event)

10 Top Multiplatform Publishing Posts of 2015

Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development
This year we’ve tackled everything from online advertising models, content recycling and building better multiplatform publishing teams in our Multiplatform Publishing Strategy articles. However, there are a few that have consistently been our highest read, commented on,

19 Facets of the Best Content Management System for Publishers

The best content management system for publishers doesn’t stop at content or management
If you’re a publisher in business today – congratulations!

You’ve already navigated some stormy times and maybe even stabilized your core business. But the environment keeps changing. How can you respond to that change so that you not only survive, but actually thrive? What’s

19 Digital Publishing Solutions You May Need As a Magazine Publisher

Are you acting as the general contractor of your content management system when it’s supposed to be managing itself?

What is Digital Magazine Publishing Software?

Digital magazine publishing software is used by publishers to design, produce and publish digital magazines. These three functions may or may not reside in the same tools. For example, you might design your digital magazine in InDesign, then use Adobe Digital Publishing Suite to finalize and distribute the magazine.

Modern SEO Press Release Guidelines [+ Video]

Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions

Creating the Perfect Magazine Website

Ten years ago, most magazine publishers fell into two camps when it came to online magazine publishing. Some buried their heads in the sand and did little or nothing, apparently hoping this crazy fad would pass. We’ll call them “Reluctants.” Others jumped in, investing enormous amounts of time and money with little or no planning and mixed results at best. We’ll call this group the “Eager Beavers.” Of course there were publishers who did have a plan, executed it well, and achieved success, but they were more the exception.

Delta’s Sky Magazine Gets a Redesign

Skift is reporting that Delta’s Sky magazine is getting a redesign. Samantha Shankman writes, “It’s the first time that the content and format of the magazine have been reworked since the airline started working with its content publisher MSP Communications five years ago.”

Cooking Site Masters Subscription Website Publishing to Compete with the Big Players

“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched site in each category – have led the company’s success since its founding in 2009.

When President Stuart Hochwert, a Mequoda Master, launched these sites, he had exactly nothing to start with. No legacy publications, no content, nada. And while print magazines are in its future, Prime’s primary focus right now is still subscription website publishing, all of it advertiser-supported.

7 Steps for SEO Success

It might be true that some sites are “winning” the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal.

But it’s even more true that most of us have to work at it.

Don calls SEO “the new direct mail.” Keyword research and implementation is perhaps the most complex, yet effective way to drive the more search traffic to your website. The basic strategy of good SEO is that you can research your keywords, optimize your content, track your progress, and re-do the whole process.

Call Email Subscribers to Action with Video Content

Video content may become a major component in future email marketing campaigns

I recently read an article about video’s place in present and future marketing campaigns. There is no doubt that video has a bright future.

Responsive Website Design Cost, Mistakes, Ideas and the Need for a Great CMS

Today we are looking in depth at different website design tips from top bloggers.