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Tag: Facebook Instant Articles

Audience Development News: An Audience Network, Ad Serving, and Content Partnerships

Many audience development strategies get new life breathed into them, enhancing their abilities to develop and reach new audiences in different ways. Today’s news looks at this, and how publishers are tweaking strategies to adapt to the changing times.

Digital Magazine Content and the Impact of Social Networks

Digital magazine content can find great homes online, especially when it’s offered throughout a variety of popular channels.

Today we’re looking at some offerings for digital publishers that are coming from Facebook and Google, as these major social networks continue to work on its relationship and revenue strategy with content.

Website Changes Benefit Traffic, Audience Numbers for Subscription Publishers

Subscription publishers need to be open to constant changes in order to find the best way to drive more traffic and build a bigger audience. Today we look at three publishers who are experiencing growth and how they’ve done it.

We begin with Bloomberg, which has started driving more traffic by increasing its page load time. Digiday reports, “Between October and December, Bloomberg Media shifted all of its verticals to its proprietary article-template platform called Javelin. The move helped its articles load faster because Javelin utilizes a newer and more efficient internet protocol, and it allows web developers to more easily isolate problem areas and make more frequent alterations.”

Multiplatform Publishing Efforts Lead to Traffic and Revenue Increases

Rodale’s multiplatform publishing strategy finds success with Facebook’s Instant Articles; Google’s Accelerated Mobile Pages drive traffic; Medium launches subscription service
A diverse multiplatform publishing strategy can lead to many desirable outcomes, including a bigger audience, higher website traffic, and more revenue generation.

Today we highlight three publishers realizing these outcomes. We begin with Rodale, which has been

Organic Traffic is Back Up for The Sun Thanks to Facebook

The Sun uses Facebook to combat traffic loss from the paywall that sunk their organic traffic
Last November The Sun dropped its paywall, and according to Digiday, has learned a whole lot.

After the paywall came down last year, Dominic Carter, managing director of commercial at News U.K. said they planned to double their sales team to

Facebook Makes Changes to Instant Articles to Accommodate Publishers

Instant Articles are being used by major publishers and Facebook is taking note

Facebook has become the bane of every brand and publisher’s audience development strategy, as they increasingly limit visibility on posts that aren’t boosted though their ads platform.

However, one thing we can all be happy about is how they’re improving those ads. Although Facebook’s

From Time to … Coca-Cola (!), the Latest News From Publishing Sites

What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic
In digital publishing, sites are where it all starts. But they can’t be where the consumer experience and audience development end. Far from it. As multiplatform magazines, Mequoda Members know that the homepage is a portal.

Syndication: An Audience Development Strategy Used Carefully

When syndication is used for audience development, magazine publishers should be wary of duplicate content
Publishers have a long history of building audiences around specific topics, or niches. But the internet economy changed the audience development model significantly. Many of the traditional practices still work, but the digital economy requires a more expansive, and agile, approach

Online Media Trends: Social, Audience, Ad-Free

The phrase online media trends can run the gamut, of course – in this day and age, it might mean anything on the internet. But we use it to mean topics of interest to digital publishers.

Facebook Publisher News: Doomsday Algorithm Not So Damaging After All?

Parse.ly releases report on friends and family algorithm that’s worth sharing to your favorite Facebook publisher; plus, metrics and Messenger
If you’re a Facebook publisher, you know as well as anyone what havoc the whims of Zuckerberg can wreak on your social media strategy.

That’s why some digital publishers – particularly those who had invested the most

For Any Magazine Publisher, Content Can Be Flexible

Repurposing publisher content is a best practice that all Mequoda Members do as a matter of course.

You should try it, too.

It provides great value, requires minimal albeit dedicated investment of resources, and can generate revenue while you sleep. It fuels social efforts, varies your offerings for consumers, and gives you flexibility.

The Publisher Portal: What Your Website Really Means

By now, you must have read us go on and on about the Mequoda Portal, an integral part of our multiplatform strategy for digital magazines. Fact is, the publisher portal is an oft-overlooked and even neglected part of media companies’ approach. But it’s of paramount importance if only because a solid home base for your brand frees you up to do so many other things.

Magazine Challenges – and Chances to Shine: Social, Ad Blocking, Apps

It would take a much longer post to outline all of the magazine challenges facing online publishers, but a few of the big ones these days include whether to go all in with social media like Facebook Instant Articles (and how to survive if you don’t, when it feels like everyone else is taking the bait); what do about ad blocking; and why to continue investing resources in apps.

Content Marketing, Publishing a Match Made for Growth

When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their own hands and producing that branded content in house, adding staff and other resources to their operation in order grab a larger slice of the pie and future-proof their properties.

Mobile Publishing Solutions: RTB and AMP

Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google’s latest big splash; plus, print magazines as innovative content marketing?
It could be argued that mobile publishing solutions are digital publishing solutions, period, as online magazines move closer and closer to a mobile-dominated industry landscape.

But that doesn’t mean your options are much

Digital Publishing Market News: Time Inc., Harris, Bisnow, and More

Recent headlines reflect the highs and lows of the digital publishing market; plus skepticism on whether Facebook Instant Articles is using its powers for good
The digital publishing market moves fast, and it’s not always the smoothest ride. There are successes, failures, and floating questions; good decisions, bad ones, and others on which the jury’s still

Publishing Tech + Data: Circulation, Facebook, Economist

Publishing tech is a priority for digital magazines – but it’s not as easy as just checking off a box

Renewed Commitment to Tablet Content Driving Successful Publishing Strategy

We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it’s not something you should invest your entire portfolio in, but tablet usage statistics and sales are steady with some indications of improvement in the coming years, especially internationally.

Having apps people want along with well-designed digital magazines that read clearly, stylishly, and effectively with tablet content is a must for any modern media company. Don’t heed the haters – tablet publishing isn’t going anywhere. In fact, its best days may be ahead.

But, to paraphrase LeVar Burton, don’t take our word for it. Digiday has the scoop on a publisher embracing tablet content and seeing results.

Association Magazines – Not Just for Members Anymore?

Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more
Can association magazines transcend membership readers to engage in some serious audience development? One big name in the business is offering a resounding yes. We have to agree, of course. Legacies, startups, brands, B2Bs, and, yes, professional groups

Online Publishing Trends: Digital Diversity, Adaptation Challenges, and Beyond Native

Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.

On some days, this is a great thing, and on others, it can make your head spin. But stay calm! There’s a core strategy that will steer you through the storm.

You can figure it out for yourself, or you can check out our Mequoda System to get a feel for multiplatform publishing strategy to attract, engage, and convert consumers. Because, in the end, the bottom line is the bottom line, and you have to stick with the principles while experimenting with what works for you.

How B2B Magazines Can Thrive on the Internet of Things

Mastering what the Internet of Things offers can go a long way for B2B magazines when it comes to driving revenue; plus, publishers’ archives, Facebook Instant Articles, and more
There’s a reason we count so many B2B magazines among our Mequoda Members: They’re niche, they know how to stick to a plan while also experimenting, and

Magazine Platforms Aplenty: Facebook, Apple, Google, and More

Magazine platforms mean everything to your business model, which means they mean everything to ours, too. We’ve built our business on multiplatform publishing, which includes everything from a portal to social media to events to ecommerce content strategy.

Now, magazine platforms have taken on an entirely new dimension. Is it just us, or does Apple Newsstand seem antiquated these days? With that company, Google, and of course Facebook jumping in to the game, the temptation is for digital publishers to just hand over all content and call it a day.

But, of course, you can’t do that. Your approach must be much more nuanced and considered. After all, why do these services want your content so bad? Because it’s worth a lot of money!

Pay-Per-Article Push Is Making Its Big Move

Blendle, pay per article service, launched in beta recently, with top digital publishers onboard in a bid to battle ad blocking programs
Will readers pay per article to access quality content? Many media companies are hoping so, and the movement might be having its moment.

Of course, like any other tactic, pay per article will not single-handedly

Online Publishing News: Trends, Events, Rebrandings, and More

Hey, how about some online publishing news that doesn’t include ad blocking or Facebook Instant Articles? Well, you’ve come to the right place.

What we like best about this batch of online publishing news is that it demonstrates just how proactive digital magazines are being about devising and implementing multiplatform publishing strategy, and how newsstand services beyond the big three of Facebook, Apple, and Google are in it to win it.

FolioMag.com has recent articles on these subjects and several others. Let’s see what direction the business is heading in this week!

Online Magazine Ads: News From Google, Apple, Trinity Mirror, and More

Most publishers – at least most niche and regional publishers – cannot live on online magazine ads alone, but of course they’re still a key component of any media operation.

The caveat? Generating enough revenue and keeping enough digital advertisers happy has gotten harder and harder as the media landscape has become more fractured and viewability has become more elusive. Or perhaps demands for better measurement have intensified.

Multiplatform advertising is doable, and it’s something Mequoda Members do well. And while we all deal with issues – whether it be struggling to decide on Facebook Instant Articles viability or the fear of getting swallowed up by Google; how to handle native well and how to battle ad blocking – the future is bright when it comes to online magazine ads.

Online Publishing Platform News: Facebook, Apple, and More

Pick your favorite online publishing platform, and there’s probably news; plus, when does a digital paywall become pay as you go?
The idea of the perfect online publishing platform continues to emerge as a major consideration for digital publishers looking to add on to revenue streams, as elusive as that perfect online publishing platform is. Is

Instagram Publishing: The Big Picture

Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies
Regardless of whether you plan on participating in Facebook Instant Articles or other walled gardens, there’s no doubt that as a modern digital publisher, you must have a significant social media strategy in place to stay competitive and

Publishing on Facebook: The Latest on Instant Articles + Video

For magazines publishing on Facebook Instant Articles, a primer on how media companies are using it, how the social media giant is tweaking it, and how holdouts are responding; plus, getting serious about video
Publishing on Facebook Instant Articles isn’t quite as polarizing a prospect as initially thought, but it will still be a major decision

Google Publishers: Accelerated Mobile Pages a Success So Far

Google publishers are embracing AMP, but some have questions; plus, niche publishing on Facebook and a glimpse at a top-tier social media strategy in action
When it comes to Google, publishers are always ready to devote resources to maximize its promise, as they should be. The search and digital services giant operates with greater transparency than

Twitter Publishing: What Hath Full-Length Wrought?

If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media strategy’s format?

Meanwhile, Facebook Instant Articles is expanding, as well.

We’ve also got news to relay from Business2Community.com on promoting content and ad blocking programs. Let’s get started!

Republishing Content the Right Way

Recently, media site The Verge hired a position for someone who will basically take some of their content and republish it on other user-generated publishing platforms like Medium and LinkedIn Pulse.

If you’re a SEO-savvy publisher, you’re probably thinking, “what are they, crazy? Have they lost their darn marbles?”

Well, truthfully, Verge aren’t exactly getting eyeballs based on SEO anyway— they’re a news site (ie: they work harder for the same eyeballs as evergreen publishers……oh, burn.)

Big Names Join Forces for New Online Ad Network

Is an online ad network the answer to publishers’ prayers when it comes to digital advertising revenue? We’re seeing it with programmatic partnerships and other arrangements, and why not? Brands have a lot of power in the current climate, but digital magazines can muster some mojo, as well, by uniting to provide advertisers the best possible placement and viewability.

Then again, we don’t fault any publisher for going it alone, as many do via social media and services like Magzter. After all, monetization is in the eye of the beholder. But Mequoda Members know that the more platforms, the merrier.

Ecommerce Publisher News: Vox, PopSugar, and More

Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn’t selling out; developing an ecommerce content strategy is an extension of multiplatform publishing.

Digital publishers already sell white papers and tickets to events; a food magazine selling recipe books or a fashion site selling shoes is the natural next step in internet revenue models for magazines, if you can pull off the infrastructure. Seeing how others are achieving just that is a good place to start.

Social Media for Magazines: Audiences Up in 2015

If you want to drive traffic – and revenue – as a digital publisher, social media for magazines is no longer a religious discussion. It’s a must-have component of your multiplatform strategy.

For those holdouts who consider social media strategy a luxury, frivolity, or optional tactic, we do understand your reservations, to an extent: After all, there’s frankly a lot of junk out there … in the form of clickbait, shady referral traffic, and other drags.

But the upside is undeniable, with side-door traffic via mobile devices surging past traditional desktop homepage visits. With the likes of Facebook Instant Articles, Twitter marketing, and Snapchat promising publishers boosts in readership and sharing. And with plenty of opportunities to offer fans freemiums, subscription plans, and multimedia.

Online Magazine Subscription News: How One Publisher Succeeds

Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers walled off by the likes of Facebook Instant Articles and Snapchat to shift to a membership model.

Luckily, Mequoda Members already know that digital magazine subscriptions are a crucial component of a mutliplatform publishing strategy. The question is not whether to offer subscriptions, but rather what is the best mechanism or product with which to do so.

And you have options.

News for Social Media Publishers: Google AMP, LinkedIn, Snapchat, Facebook

If successful social media publishers can count on one thing, it’s that they can count on nothing.

Magazines on social media must have a social media strategy in place, but they must also be flexible enough to experiment, pivot, and periodically rethink efforts. Mequoda Members know to diversify their social portfolios, as it were, and to not get discouraged when returns are sluggish.

After all, social media publishers are investors: of time, staff resources, content distribution strategy, and energy.

Digital Consumption, Particularly Mobile, Drives Magazine Growth

Since its inception in late 2014, we’ve been paying close attention to the Association of Magazine Media’s 360° Brand Audience Report, an innovative data study of digital consumption, as well as print readership, of magazines.

And we’re definitely not the only ones: With these monthly — or, in this case, yearly — reports, the MPA is providing context and parameters for publishers across the industry, not to mention encouragement in the form of consistently good news (on the web side of things, at least). While that good news seemed too good to be true initially, it’s standing the test of time, due largely to the thoroughness with which the organization conducts its research.

Publishing Deals: Airbnb, Hearst, Billfold, Medium, and More

They might not rival Major League Baseball’s offseason hot stove of free agency and trades, but publishing deals at the end of 2015 are still making magazine industry news in a business that in recent years has seen only one constant: change.

In today’s roundup, relayed from The Wall Street Journal’s CMO Today, we’ve got one brand circling back on its content marketing strategy to produce a stronger magazine business model and another moving its digital content and operations to a leader of the “platisher” movement.

Meanwhile, Facebook, recently on a streak of publishing deals culminating in Instant Articles, reconsiders its own advertising revenue model as its partners register some early complaints.

IAC Joins Ranks of Publisher Networks With New Venture

For some companies with multiple properties, publisher networks just make sense as a way to centralize operations and standardize content across all platforms for the purposes of more attractive options for digital advertisers.

Now, of course, we realize that not all digital magazines are in this position, but publisher networks are an industry-wide phenomenon that bears watching in the context of potential mergers & acquisitions, niche strategy, the future of web advertising, and the direction of multiplatform strategy.

How Publishers Can Use Facebook Instant Articles

Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them
Ever thought magazines would be placing native ads on social networks? Me either, and that’s not exactly happening just yet, but it’s an interesting thought, right?

Back in May, Facebook launched Instant Articles , a content publishing platform within

Native Advertising Trends: AskMen’s Events and News UK’s Time Spent

Does it seem like there’s been more news about native advertising trends lately? Well, that’s because there has been. Sponsored content has skyrocketed in popularity, and the execution of these ads has gotten stronger and stronger. What’s more, publishers and marketers prefer them because they’re less disruptive to reader experience, which is a big part of why ad blocking programs aren’t nearly as successful deterring them as they are with traditional banners and other types of ads.

Social Media, Magazines a Match on Experimentation

Social media: Magazines know they must have a presence, but the problem comes in fully achieving it. For instance, when, why, how, and where to post? Or, alternately, do you just hand over all of your content to Facebook Instant Articles and call it a day?

As with any other component of your multiplatform strategy, you must have a plan, but you must also leave enough wriggle room in that plan to experiment.

MinOnline.com recently ran a great interview with a leading executive on social media analytics, monetizing social media, and publishing social media. Let’s start there this week!

Top Digital Publishers’ Hottest Hire: Platform Relationship Managers

The top digital publishers have risen – and stay – there because they’re willing to experiment, evolve, and tread along the cutting edge of industry-wide best practices while pushing out ahead of the pack with new practices. This includes everything from hiring trends to social strategy, mobile video trends to ecommerce website design.

To start off this week, let’s take a look at Digiday’s coverage in those four areas and then some.

Publishing Social Media News: Ads, Millennials, Video

The ties that bind publishing, social media are stronger than ever; plus, Condé Nast debuts new video platform
If you own a company in digital publishing, social media is not an optional arm of your strategy – it’s required to help promote your content, of course.

But too often, digital magazines treat social media as a formality,

Media and Publishing Updates: Branded Content, Facebook, and Big Moves

There aren’t many industries as exciting these days as media and publishing, which rivals even the tech sector for growth opportunity.

Each week brings with it a new advancement, revenue stream, and shakeup. For every failure, there are that many more successes – or at least startups. The revolving door has never swung around faster or more frequently. As brands strive to become publishers and social media platforms strive to become everything to everyone, content is not only king, it’s ascending to emperor of the galaxy. The industry news can be hard to keep up with!

Luckily, we have sites like MediaPost to make sense of it all. Let’s take a look at some of their recent coverage on hiring trends, Facebook’s appeal for at least one legacy publisher, and the latest mergers & acquisitions.

Niche Publishers in the News Show Value of Strong Audience

Content that doesn’t deeply consider audience is a waste of time and money. It’s no coincidence that the majority of Mequoda Members are niche publishers: The model allows you to focus on segments of consumption, build up loyalty, strongly define social media strategy, and design revenue-generating events. Digiday delves into niche publishers with recent articles, while examining Apple News and Facebook Instant Articles, both potential partners for niche publishers. Let’s take a look.

Platform Publishing News: Of Juggernauts and Jobs

Digital platform publishing is credited with having ushered in an ongoing golden age for media, and the latest industry developments are doing nothing to dispel this notion. Four recent articles from Advertising Age reveal how the current social media and mobile content push is shaping companies’ plans for the future.