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Tag: great landing page

How to Write a Better Magazine Sales Letter in 7 Steps

A magazine sales letter full of content and detail works best for selling premium information products online. No matter how hard we try to make winners out of short sales letters (after all, they’re much less work!) we still see A/B split after A/B split show that longer magazine sales letters work best.

Five Keys to a Profitable Sales Letter Landing Page

Make sure your landing pages answer this question for your users: “what’s in it for me?”

11 Landing Page Optimization Tests for Subscription Websites [+ Video]

When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don’t succeed immediately, she is likely to click away and you’re apt to lose her forever.

Your landing page needs to be a fast, effective messenger.

With a quick glance, visitors to your site should know exactly what your landing page is about and how it benefits them. Determine what image and message you want the customer to “get” in those first few seconds, and design your landing page toward that objective. Anything that distracts from the central message or image you wish to project should be eliminated.

Best Landing Page Examples of Great Anxiety-Ridden Headlines

“You either want something you don’t have, or you have something you don’t want.”

That’s one of the main truths in life that every copywriter needs to know to use basic human anxiety as a tool in their work.

The key to selling a product is making people feel like they need something. Obviously you should also be providing something of value, or superior quality than all of your competitors, too. But when it comes to selling that item, the copywriter that makes the buyer feel like they need it right now, wins.

Now Available: Landing Page Inspiration

Look no further than these 11 examples to make your landing pages wildly successful

Whether you’re selling a product or hoping to trade a free report for an email address, your landing page is where you lay it all on the line. Badly written copy, sloppy formatting and lackluster layout lead to death on a page.

But there’s hope for even the newest landing page amateur. Pay scrupulous attention to certain best practices, and you’ll be rolling in dough (or email addresses) in no time.

Landing Page Examples: Tips and Landing Page Best Practices that Convert Visitors into Customers

Or, a thousand words are worth a single picture

Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands in despair.

Of course, when you start digging into those results for actual landing page examples, you find that most of them are critiques based on the design of the page. But I’m going to completely ignore those landing page examples because it’s my blog post, and I’m a writer, not a designer. Please see posts from my colleagues Amanda MacArthur and Aimee Graeber if you want to talk design! There’s nobody here but us writers!

How to Increase Landing Page Conversion Rates by Focusing on the Details

First Class Flyer is a great product with a great value proposition, which is a great foundation for creating a sales letter landing page with impressive conversion rates.

A new client recently asked me how many hours it would take to create a first-class sales letter landing page for his subscription website and newsletter. Having done this a few times, I answered that it would take 50 to 100 hours of copywriter time to create a great landing page.

5 Quick No-Nonsense Landing Page Tips

Give your landing page readers everything but the kitchen sink
Landing pages are fickle. You can change the color of a button and it can increase conversion rates by 30% or more. You can change the headline on your landing page and lower your bounce rate dramatically. There are always going to be endless opportunities to improve any and every landing page you ever publish.

Setting up a Landing Page’s Meta Data

Landing page optimization doesn’t begin and end with copy and a good call to action – it needs to be found first

Setting up a landing page means starting with the basics. What is the title of the product? How am I going to sell it? What keywords am I using to make sure people can find it in search engines?

Having a great landing page doesn’t just mean writing good copy and search engine optimizing your content. It also means having a clean and elaborate back-end that lives up to the copy on the page.

15 Landing Page Tips to Talk About

A collection of great landing page optimization tips covering SEO, website design, A/B testing, and copywriting

Why Susan Boyle is Like a Good Landing Page

Test your landing pages, because 9 times out of 10, snap judgments will prove you wrong

In case you haven’t heard, Susan Boyle is the unlikely star of Britain’s Got Talent, a televised talent show over in the UK (and a sister to the US-based “America’s Got Talent”.)

SEO Copywriting Secrets

Download our new SEO report (for free) and learn the five creative copywriting tips for attracting, engaging and monetizing customers

If a tree falls in the forest, and no one is there to hear it, does it make a sound? If a copywriter creates a great landing page and no one finds or reads it, does it have any impact?

While the answer to the first question may be debated forever, the answer to the second is a clear and resounding “no.” For the words we write to have any impact, they must be read. And to be read widely, they must be found by search engines.

Landing Page Optimization Conversion Index

A Mathematical Formula for Increasing Landing Page Conversion Rates

Last week at the SIPA event in Las Vegas, we heard from Jalali Hartman, Director of Strategy at MarketingExperiments.com who shared with us a formula for improving our landing page conversion rates.

In a presentation titled “5-Step Plan to Skyrocket Your Registration Funnel Conversion Rate”, Mr. Hartman shared with us the MEC Conversion Index, which is a mathematical formula for analyzing the probability of your landing page conversion rates.

Mequoda Landing Page Headline Contest Call for Entries

Try your hand at creating a landing page headline that excels at the four Mequoda landing page guidelines for writing brilliant, clear, engaging and truthful headlines that increase landing page conversion rates, sell more stuff and will make you a happier person.

Landing Page Guideline #2: Captivating Readers with a Compelling Story

A Great Landing Page is a Sales Letter that Establishes Rapport, Heightens Desire for the Product and Prompts a Purchase Decision