"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some of us are old-time journalists here at Mequoda, we also think fondly of paid newsletters, a classic journalistic form that survives today in the digital era.
Our top-read digital magazine publishing posts of last year show an interest in creating, marketing, and monetizing digital magazines and newsletters
In 2016, publishers couldn’t stop talking about the possibilities of digital magazines. After learning that digital magazines are a profitable content business model they’re actively seeking new ways to create new magazines, market them, and
Many subscription websites charge a fee to access the premium content found behind the paywall, which is why subscription websites are among the most profitable websites on the web. And it’s not just publishers who are creating them – although the brands and startups who are, might consider calling themselves publishers sooner or later.
Strategies for increasing website traffic
Inbound links are credibility builders. The more you’re able to get from credible sources, the better your chance of getting higher rankings in search engines.
There are many ways online publishers can obtain inbound links. Below I’ve listed seven proven strategies for building more inbound links.
Website traffic is a big part of email list creation; If new visitors aren’t arriving at your website, you won’t be generating new subscribers.
In 2012, here are a few strategies you can implement to help generate more inbound traffic.
Tips for generating more website traffic and building email marketing lists
Easy SEO techniques for titling a blog, naming a product or writing headlines for a landing page
If a blog or sales letter is never found in a search engine, does it even exist? If that same blog or sales letter doesn’t speak the same language as its target audience, does it make a sound?
Think about these two things for a minute.
If you’re spending all of this time writing and launching a landing page, don’t you think it would be worth a little extra time to make sure the only light of day it sees isn’t through a tab on your website, or through your selective email list?
Keyword research, in its simplest form, is easy.
The most inspirational submissions will become part of our Mequoda Summit West 2011
Dear Colleague,
As you may know, we’re busy gearing up for our Mequoda Summit West 2011, taking place in sunny San Ramon, CA April 5-8.
If you have not yet registered, please do so today as seats are filling fast and the time to get the lowest possible rate is nearing.
How About.com focuses on creating content instead of selling products
The economics of online publishing vary from publisher to publisher. Whether you sell products, ads, sponsorships, or make money in other ways, you are taking advertising from someone—maybe even yourself.
From our research, there are ultimately 9 ways to maximize online revenue: selling listings, impressions, clicks, leads, books & products, periodicals, memberships and events. This article is going to focus on selling clicks.
Increase visibility without spending extra time and money
Components you should have within your periodical website hub
Amanda MacArthur, our resident Online Editor & Publisher, led the session on social media strategy today, addressing how publishing are (and should) be using Twitter in their own businesses.
“Twitter is what I consider the universal social network, it’s great for publishers since it’s all content driven,” MacArthur told the audience. She noted that Twitter is now Mequoda’s second highest source of inbound traffic.
Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for excellence and innovation since before we coined the term “Mequoda.”
Twitter is now the second largest source of Mequoda’s incoming website traffic, and a major audience development driver
Using social media marketing to drive targeted website traffic and build your online publishing community
Being content-driven, google-friendly, email-centric and profit-minded makes for a best-practice website
Create interweaving websites with specific strategies
When you think of your online business, are you thinking of a website, or are you thinking of a network of websites?
The distinction is very important.
Ideally, your online publishing business should be a small network of websites, each with specific goals and strategies.
One of those websites should be entirely devoted to drawing website traffic, while others sell products or generate leads for affiliates.
"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
"We have used the Mequoda Method to deliver a real-time online magazine that features individual issues and our amazing archive of premium content."
- Paul Belliveau, Vice President New Media and Production, Yankee Publishing
“We’ve used these techniques to boost sales of our higher-priced products, and dramatically increase our multiplatform subscription revenues.”
- Susan Laden, Publisher, Biblical Archaeology Society
"Adoption of the Mequoda Method has produced three benefits for us. First, we are seeing sustained growth in subscription revenue. Second, we monetized a content archive with two decades of news and information. Three, our new customers have immediate access to the content they seek."
- Robert Michel, Founder, The Dark Intelligence Group
"We have used the Mequoda Method to increase our revenue by more than 60% while completely eliminating direct mail from our marketing mix. Unsurprisingly, this has allowed us to dramatically increase profitability and our ability to fund our mission-driven programs."
- Gail Odeneal, Director of Marketing, Program on Negotiation Harvard Law School
"We have used the Mequoda Method to create two successful online magazines that generate subscription revenues that are completely independent of our advertising driven legacy business model."
- Stuart Hochwert, Founder and CEO, Prime Publishing
"We know there’s demand for individual subscriptions based on our limited marketing efforts, but we needed the resources of a top-tier marketing organization to effectively and aggressively scale our individual subscriptions business. Mequoda has the best business processes we’ve seen for getting the job done."
- Hampton Stephens, Publisher, World Politics Review
"Mequoda’s knowledge of the fundamental practices and technologies at the core of the media business is unsurpassed by any other group of consultants I know. If you’re in the media industry, Mequoda would be a valuable ally."
- Bryan Welch, Publisher
“The team I worked with at Interweave successfully transitioned a leading print enthusiast media business into the digital age. The folks at Mequoda were an important part of this team and the company’s most valued strategic advisor. We could not have done it without them.”
- Clay Hall, Former CEO, Interweave
"With more than 3.2 million monthly unique visitors, Mother Earth News has increased its revenues 39X over the past 10 years, using these strategies.”
- Bill Uhler, Publisher, Ogden Publications
