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Tag: kaplan

Monetizing Content Can Be a Many-Splendored Thing

The days of starting a magazine, sitting back, and watching the revenue roll in are over. Publishers must be vigilant in monitoring industry trends, establishing best practices, and monetizing content via multiplatform strategies. Not as part of a five-year strategic plan, but with every monthly editorial calendar. Folio: has you covered on the industry trends. Here are five recent articles that cover various companies’ efforts in monetizing content.

User Generated Comments Increase Search Rankings

Stuart Hochwert, CEO of Prime Publishing, shares a successful strategy for gaining page rank

It isn’t just speculation that user generated content helps drive ranking…we’ve seen the proof.

Stuart Hochwert, CEO of Prime Publishing and a Mequoda Gold Member, recently shared an interesting story of his success with user generated content.

The Daily Deal: Newspaper & Magazine Publishers Discover Four New Ad Models

Rhode Island Monthly, The New York Times, Hearst & Interweave discover the four newest advertising models

Daily deals websites like Groupon and LivingSocial are becoming very popular for publishers who are looking to make some extra affiliate income from their deal-hungry subscribers. Unfortunately, outsourced companies, like Groupon for example, take between 50 and 100% of the cut from local retailers and continue to get a lot of bad press from struggling small business.

Do You Understand the Mindset Behind Sharing?

The New York Times just completed a study called “The Psychology of Sharing”, which examined how and why people share content online

What do you think the most popular avenue for sharing content online is?

The New York Times recently completed a study called “The Psychology of Sharing”, which was executed to determine why people share online.

How are website sponsorships funded?

question

How are website sponsorships funded? Does the sponsor pay on the number of clicks, the number of times a video is viewed, or simply the number of page views?

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