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Tag: online copywriter

Two Sales Letter Landing Page Copywriting Models

How to use anxiety in your sales letter landing page copywriting
Someone once reduced all human motivation to the simple pleasure/pain principle.
“You either want something you don’t have, or you have something you don’t want.”
It’s Psychology 101. We either seek pleasure or we avoid pain. Those are the two principal motivators.

Based on that simplistic summary of

Mequoda Weekly: March 11th, 2013 – March 15th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Persuasive Online Copywriting: Which Headlines Work Best?

Write less but create powerful headlines

Which of the following headlines do you think will perform better?

Mequoda Weekly: February 18th, 2013 – February 22nd, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

As an Online Copywriter, Your Job is to Meet Dueling Demands

Blending compelling copy with keyword strategy takes practice. Lots and lots of practice.

Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet new demands. And even if you’re a digital native who learned online copywriting right off the bat, the strategies for creating copy that’s both persuasive and optimized aren’t easy to remember when you’re cranking out copy by the ton.

After all, not everyone is capable of turning the fine art of writing into the science of online copywriting. Online copywriters are a hybrid breed, and if you master this craft, you’ll always be in demand and never lack for work.

Writing Breakthrough Sales Letters


What should I look for in a copywriter?


Not everyone is a brilliant online copywriter, no matter what they may think. Journalism and marketing schools today are churning out writers who have been taught to be as verbose as possible, and to use words that no one would ever utter in real life.

Writing Breakthrough Sales Letters

In 90-minutes, learn online copywriting techniques that boosts open, clickthrough and conversion rates

How to Increase Landing Page Conversion Rates by Focusing on the Details

First Class Flyer is a great product with a great value proposition, which is a great foundation for creating a sales letter landing page with impressive conversion rates.

A new client recently asked me how many hours it would take to create a first-class sales letter landing page for his subscription website and newsletter. Having done this a few times, I answered that it would take 50 to 100 hours of copywriter time to create a great landing page.

The 3 New Online Copywriting Platforms & How They Differ

How online copywriting has progressed since its inception – with tweets!

Thirty years ago, copywriting used to be limited to direct mail and print ads. Ten years ago, we started to see an increased focus on online copywriting for websites, landing pages and even blogs. Now, there are several items on every online copywriter’s agenda worth refining. Tweets, Facebook posts and email subject lines are the digital equivalents of print media headlines.

The best snippets of “micro-copy” persuade the user to click, open and read the page or post that follows. Now when you’re copywriting a headline, it’s being repurposed for three different medium. Unfortunately, they have their own rules.

Another Aid to SEO Copywriting from the Wonderful Folks at Google

Google couples its search engine with an automatic email generator, enabling online copywriters to monitor keywords, competitors, hackers and plagiarists.

Of all the online robots and applications on tap, my favorite is Google Alerts.

Google Alerts is the online copywriter’s friend. It’s powerful, uncomplicated and free.

Here’s how you can use it to aid your SEO copywriting and help maintain your high Google search rankings.

Flash: Science Now Tells Us We Have Three Brains

Why you should load up your online copywriting with benefits and “reasons why” that give your customers the “rational armament” to defend their purchase decisions. Any copywriting instructor will tell you that it’s vital to write about a product’s benefits.

“The more you tell, the more you sell,” they say. Benefits, benefits, benefits. That’s the primary thrust of your sales pitch. Features that describe your product are nice to know, but benefits to the customer are what close the sale.

At least, that’s been the conventional wisdom since the birth of advertising and direct response marketing. And now, finally, in the 21st century, we’re beginning to understand why benefits are so important.

The Email Copywriting Workshop

In 90 Minutes, Get Copywriting Secrets to Instantly Boost E-mail Marketing Results 33-67%! Landing Page Review

My friend Fred Gleeck, the Internet marketing guru, says that if all you do to get people to sign up for your free e-zine is have a tiny box on your main website in which they enter their email address, you are probably failing to build your e-list as rapidly and cost-effectively as you could.