If you came here seeking digital publishing jobs to apply for, don't be disappointed that you don't see any listings in this post, because we've got something better for you:
2015 was a blockbuster year for our Gold Members who, when following the Mequoda Method and using the Haven Nexus CXMS, have seen tremendous gains in traffic year over year.
We
Whether you're outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key
I've been running marketing services departments and companies
F0r some publishers, native digital advertising is the next big thing, while others have been perfecting it for years. Still, many have steered clear altogether, and there are more who
Since its inception in late 2014, we've been paying close attention to the Association of Magazine Media's 360° Brand Audience Report, an innovative data study of digital consumption, as well
Working with the fantastic Mary Van Doren, our lead copywriter, has turned me into a marketing words geek. I cheerfully admit it. Words that can sell products are constantly in
As any compromised comment section can tell us, there are a whole lot of ways to make money on the Internet! Online magazine revenue streams comprise some solid volume in
We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers' successes and setbacks, because at
Digital magazine news about multiplatform strategy, increasing website traffic, mergers & acquisitions, and white papers and freemiums is what we love to share with our Mequoda Members and visitors to
Google reveals the guidelines it uses to teach Search Quality Evaluators the difference between high quality content and low-quality content
There's no three-word phrase we hear more in content marketing than "high
Digital profits are what it's all about, right? This business is about results, not process, and with a business operating with a small margin of error, the more inroads publishers
Publishers aren't just going digital anymore, they're creating digital magazines that are evolving as quickly as the technology that hosts them
In 1967, an eight-page issue of Computerworld was published for the
If it's 2016, and we're writing about digital media trends, you know it must at least touch on the topic of ad blocking and/or native content. Today it's mostly the
The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to
The publisher-advertiser dynamic has always been a fragile one, but it needn't be a fractious one. After all, it's a symbiotic relationship, and the success of each, in theory, depends
Consumers will respond to memberships over subscriptions and publishers will thrive with more integrated publishing systems
The one thing you can count on as a magazine publisher is that there will
Publishing conferences and publishing events are without question among the pillars of the Mequoda Method, so much so that we host many ourselves during the course of the year.
Events generate
In the next year, publishers focused on audience development will double down on more dynamic content to engage readers on all platforms
When I first started working with Mequoda a decade
We're not even through the first week of 2016, and this is already our second digital publishing trends post on native advertising. That should tell all of us in the
Publishers will reinvent their digital magazines across platforms and newsstands in 2016
This year print magazines saw a sharp downturn in newsstand sales, with a 10.3% drop year-over-year in single issue
We've rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also
Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
Most multiplatform publishing companies didn't start out as multiplatform, unless you consider the web
Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned
Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites
This year in our Subscription Website Publishing articles we've tackled everything
On desktop or mobile, ad blocking has emerged as the defining issue of digital publishing in 2015. This presents good news and bad news for online magazines looking to compete
Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we've tackled everything from email marketing
The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with -- monetizing mobile
Our most-read digital magazine publishing posts of 2015 reveal a desire for better understanding of creating, publishing, pricing and selling magazines
This year in our Digital Magazine Publishing articles we've tackled everything
For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they're all you care about and all we write
Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development
This year we've tackled everything from online advertising models, content recycling and
Digital media ads are only one part of a multiplatform strategy amid subscriptions, events, white papers, and other products, of course, but they sure can serve as an important 0ne,
For some digital magazines, the effort to generate online ad revenue can evoke a verse from Samuel Taylor Coleridge's The Rime of the Ancient Mariner: "Water, water everywhere, /
Publishers are paying more attention to social media optimization through their featured images and seeing higher reach
If you're simply choosing stock photos from a library and using them as the
They might not rival Major League Baseball's offseason hot stove of free agency and trades, but publishing deals at the end of 2015 are still making magazine industry news in
How magazine content monetization has gotten more profitable, if you publish it in the right places
Something we know from talking to niche publishers at the industry events we speak at,
For some companies with multiple properties, publisher networks just make sense as a way to centralize operations and standardize content across all platforms for the purposes of more attractive options
At Mequoda, one of our basic principles is to give things away. After all, how can people trust your content until they have a sample? And how will they ever
The promise of mobile magazine publishing is no mirage -- it's just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the
Online publishing platforms or offline publishing platforms or any platforms in between, it doesn't matter: We're fans of a good many of them, and believe in a "more-the-merrier" approach because
Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them
Ever thought magazines would be placing native ads on social networks? Me
The benefits of online advertising are undeniable, but for better or worse, realizing them can be an exercise in patience and persistence because of the wide-open state of affairs in
Digital magazines are relying less on advertising by implementing paywalls that influence more subscriptions
Remember the days when digital editions of magazines were only available by paid subscriptions? You'd arrive at
Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.
Here's the good
We've made it clear over the years how much we admire America's Test Kitchen, practically our neighbor here in the Boston area. We admire them because they've achieved great
Websites are not magazines (most of the time). However, magazine content can be the basis of a successful periodical website that follows the basic rules of periodical website design and
As multiplatform publishing strategists who partner with many different kinds of media companies, we take a fairly liberal view of digital magazine platforms. That is to say, we consider digital
The Facebook flex and-or exclusion targeting can help you narrow down your target audience for Facebook ads like never before
Remember the days of putting your paid Facebook advertising budget money
Tomorrow, Thursday, Dec. 3, marks MinOnline's 13th annual Most Intriguing and Hottest Launches Awards Celebration, while Friday, Dec. 4, marks the entry deadline for its Best of the Web Awards.
These six publishers are nailing sponsored content, but all in very different ways
Last week we talked about the guidelines for writing native content advertising, also known as sponsored content. Now
