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Tag: publisher websites

Subscription Website Installations & Website Redesigns as New Years Resolutions

Publishers are seeing how launching a subscription website is a great way to expand revenue streams. We’ve known that for years and we love seeing these launches continue.

Website Redesign and Newsroom Changes Come to Major Publishers

Huffington Post’s website redesign digs towards tabloid roots; The Economist slowly redesigns its site; The Boston Globe sets to reinvent its newsroom
A website redesign can have a major impact on a publication, especially if the new site incorporates subscription options or enhanced audience development strategies.

We begin today with a website redesign from Huffington Post, which

Publisher Websites Using Technology to Build Audiences

The publisher websites with the greatest ability to drive traffic and build audiences utilize proven strategies and relevant technology. Today we take a look at some of these publishers and the changes they’ve made to their websites recently.

Changes Come to Publisher Websites

Time enhances user experience for golfers; Surfing folds for digital; Conde Nast launches new publisher website Healthyish
Enhancements to publisher websites come with new ideas for reaching and engaging audiences.

We’re seeing this with Time Inc., and MediaPost has the story. “The site of Time Inc.’s Golf magazine has relaunched with a cleaner, more modern look that loads

OFIE

Affectionately called OFIEs, “Order Forms in Editorial” are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of circulators. They are fairly large, coupon-style ads, usually placed in unused space at the bottom of webpages and simply require a user to supply his or her name and address and click “submit”.

Tips for Boosting Your Subscription Revenue Model

For digital publishers not fully reliant on ads – which hopefully is you if you’re aiming for high multiplatform performance – few components are as crucial as your subscription revenue model.

At Mequoda, we’ve spent a ton of time studying and writing about digital subscriptions, because we believe they’re a big part of the future of digital magazines.

12 Great Call to Action Examples from Magazine Publishers

Big and small publishers show everyone how website conversion is done, with these awesome call to action examples.
One game we used to play at every Mequoda staff meeting, was to look at some of the top publisher websites and play “find the email signup form.” People.com was always our favorite fail, because they were so big,

Twitter Introduces the Follow Button

The Follow Button is a new way to create engagement from Twitter

In apparent attempts to compete with Facebook’s “Like” button, Twitter released its Follow Button on May 31st, 2011.

Although it’s nearly a year after Facebook’s “Like” button emerged, Twitter has debuted its Follow Button on the websites’ of publishers and popular brands.

Internet Marketing Strategy: Acknowledging that Consumers Hate Ads

An effective Internet marketing system distributes valuable content without charge

If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!

According to a recent Forrester Research Study, only 13 percent of consumers admit that they buy products because of online ads, and a negligible six percent believe that companies generally tell the truth in ads.

Online Publishing Secret #6: Implement the Mequoda Marketing Model

The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering free content (e.g., email newsletter subscriptions, HTML webpage access, eBooks or eReports, blogs or Web feeds) through a variety of free and/or paid media sources, a publisher can entice interested individuals to a website—a Mequoda Internet Hub.

How to Test a Successful Co-Reg Lead Generation Program

Building a targeted, opt-in free email newsletter database is job one for website publishers who use The Mequoda System. The size of your controlled circulation email newsletter, and the revenue per subscriber, per year are the key metrics that drive your top line revenue. A very methodical publisher who was creating her first co-reg lead generation program was kind enough to share her process and the impressive results from her new program.