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Tag: regional magazines

10 Magazine Media Facts Worth Knowing in 2018

The ten biggest take-aways about magazine media learned at IMAG
If you’re in the magazine industry, you’re probably familiar with the MPA’s annual IMAG conference. My colleague Kim Mateus and I attend this event every year and speak at it often. This year, we were surrounded by some of our favorite magazine publishers and clients, like

Digital Magazine Publishers Sell to Other Media Companies

Gothamist and Atlanta Magazine publishers sell titles; Us Weekly eyed by Tronc
Acquisitions, and a potential acquisition, continue during the first quarter of 2017 for magazine publishers.

The first report involves the Gothamist, which was bought by DNAinfo. AdWeek reports, “DNAinfo is expanding its local news footprint after striking a deal with Gothamist LLC to purchase the

Google News: Emojis, Local Search Hacks, and Top Stories

This week in Google news, a few interesting tips for boosting regional magazines with local SEO hacks
Maybe you heard this week that you can now “Tweet an emoji to @Google and you’ll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond to the emoji,” according to

Mobile Publishing Solutions: RTB and AMP

Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google’s latest big splash; plus, print magazines as innovative content marketing?
It could be argued that mobile publishing solutions are digital publishing solutions, period, as online magazines move closer and closer to a mobile-dominated industry landscape.

But that doesn’t mean your options are much

Starting a Magazine Business Plan: Should Your Magazine Be Free?

If you’re starting a magazine business plan, it would be a good idea to circle the troops and decide right now whether your future will be advertising or circulation driven.

Will you choose a mass circulation strategy that allows you to compete with television and portals for advertising dollars, or will you compete with book publishers who sell users premium long-form high-quality content? Those who cannot choose and reside in the middle will likely be lost.

Video Monetization: Tips to Help Make It Happen

For regional magazines and niche publishers, video monetization is even more of a priority
Video monetization represents one of the great opportunities of the next five years for digital publishers, but success isn’t going to come easily, as the industry is still wrapping its head around it. As with many aspects of business for media companies,

How B2B Magazines Can Thrive on the Internet of Things

Mastering what the Internet of Things offers can go a long way for B2B magazines when it comes to driving revenue; plus, publishers’ archives, Facebook Instant Articles, and more
There’s a reason we count so many B2B magazines among our Mequoda Members: They’re niche, they know how to stick to a plan while also experimenting, and

Digital Content Publishing News: Regional Magazines, Event Production, Online Advertising

Understanding the new model for digital content publishing via niche and multiplatform principles 

Digital content publishing is greater than the sum of its parts; grasping this concept makes a successful multiplatform strategy possible.

While you’ll definitely have strengths and weaknesses as an online magazine, on balance, you must gain some traction on at least a few tracks

Digital Profits Account for One-Third of a Dominant Publisher’s Total

Digital profits are what it’s all about, right? This business is about results, not process, and with a business operating with a small margin of error, the more inroads publishers can make with digital, the better chance they have of staying competitive and rising to the top of a crowded field.

For us, digital ultimately comprises 90% of a successful publishing enterprise — from apps to online magazines to white papers to subscriptions and much more — and our mission revolves around helping magazines transition to a successful digital existence. Many Mequoda Members, though, are niche and regional magazines, with a few majors and general-interests thrown in.

So, in other words, when we hear that digital profits are driving one-third of a publisher’s success, we’re not surprised. But when we hear that digital profits are driving one-third of a legacy publisher like Hearst’s success, we are surprised.

MediaPost has that scoop, plus some more news on native ads.

Mobile Magazine Publishing Demands Data, Tech Chops

The promise of mobile magazine publishing is no mirage — it’s just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the Holy Grail for digital magazines looking to expand and solidify their digital business.

But there are many questions. Mobile app or mobile web? Handle tech in house or hire vendors? Which cross-device analytics to focus on? Which software and code to use?

Publishing Executive covers at least a couple of those questions in recent articles. Let’s start the week by taking a look at the answers they came up with!

Digital Consumers Up Big at The New Yorker

Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.

Here’s the good news: Digital consumers are there for the taking. How do we know this? Because we’re digital consumers ourselves. And because we’re seeing print magazines more and more make the transition to the web with a clear idea of how to maximize multiplatform publishing opportunities instead of stumbling around in the dark.

Some of those magazines are Mequoda Members, and some are legacy publishers with the resources to afford a larger margin of error. And then there’s The New Yorker, which is just dominating the shift. How are they doing it? Folio:’s on the story, along with several others. Let’s take a look!

Regional Magazines Make for a Model That Works for Digital Publishers

Regional magazines can cover several states or be hyperlocal, but regardless of their geographical reach, they operate with a hardwired niche strategy no matter what the topic, based purely on the readers who live in the area.

We like this model. We have many Mequoda Members who are very successful with it. And we love when the model layers in another niche on top of it, which is the case with Crain’s, with its business focus, and Modern Luxury, with its high-end lifestyle appeal. Both are doing well; both are branching out to other cities.

Could Meerkat Become an Essential Publisher App?

We know, we know: It’s a stiff challenge to keep up with all of the emerging social and sharing opportunities for publishers. But one new publisher app is gaining immediate traction, and its rise dovetails nicely with a big need for any multiplatform endeavor: a push for better video operations.

Video Enhances Digital Content, Not Just on Subscription Websites

The digital landscape gives publishers the opportunity to provide a variety of content on different devices. This versatility is expanding the idea of what a digital magazine can be.

Panna, for instance, is a new digital cooking magazine that relies on showing videos of recipes on the iPhone and iPad. Naakai Addy writes, “Panna’s videos not only guide you through individual meals; the Chefs give you tips and tricks to help you become a savvier cook in general. You can pause when you need to, rewind when you missed a detail, and see exactly how each step is supposed to look as you’re working on it.”

100 New Digital Magazines per Week

Five fun facts about the Apple iPad and digital magazines

When we launched Blue Dolphin Magazines in September 2000, our state-of-the-art online magazine superstore went live with about 300 titles. It took more than a year for us to reach 1,000 periodicals for sale, and we topped out at around 1,400 after 18 months.

As I make this post, apples iNewsstand offers consumers 1,165 titles. I started keeping track of the number on Thanksgiving and have watched it climb by about 100 new magazines per week. To be fair, there are newspapers and newsletters in that number. But far and away the bulk of the titles are magazines.