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Tag: relationship marketing

What is Relationship Marketing and How Can it Help You Increase Sales?

Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep

The Truth About Email Marketing

Is it somehow improper for email newsletter editors to support audience development efforts? Is it wrong for bloggers to promote a product from an advertiser, or from themselves?

Our Top 10 Content Marketing Strategy Posts

This week, as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive, we decided to take some time out to share our top posts. The content marketing strategy posts below feature our most popular tips on business strategy, SEO, marketing, copywriting, PR and hiring. They have been viewed more than any other content marketing and business strategy posts on our website. If you have any favorites, please let us know in the comments!

My Top 12 Articles of 2012

I want to usher in 2013 by sharing some of my top articles from this past year. Each of these articles received a favorable amount of social interaction, so in case you missed them, here are my top 12 articles of 2012.

Tracking Primary Keyword Phrases with Three Uniquely Different Tools

Your primary keyword phrases, also known as keyword clusters, are typically based on your most broad keyword phrases. These keywords are usually topics or main categories on your website.

Week in Review: April 30th, 2012 – May 4th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Play True or False on Social Media Questions

Montes de Oca Delivers on Social Media Insights

True or false, asked Wendy Montes de Oca, best-selling author of Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz, at a roundtable at last month’s Marketing Conference in Miami. “I don’t need to market my social media accounts; people will find me with the right keywords.”

Week in Review: April 4th, 2011 – April 8th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Readers as Partners – A Look at Relationship Marketing

Providing great, shareable content leads to developing readers as online business partners

The evolution of the Internet has led to emergence of many types of marketing.

Content marketing is a popular topic of discussion for us as it’s helped drastically improve results for online content-based businesses.

Showing Subscribers You Appreciate Them

The Benefits of Random Acts of Appreciation

It doesn’t take much for a business to make me happy—and loyal. A free oatmeal coupon from McDonalds will definitely lure me in this week. Comped iced teas at my favorite pizza restaurant—though not a surprise anymore—is still one reason I keep coming back. The Kennedy Center sends me free gifts—greeting cards, a calendar perhaps—once in a while for being a member. Nothing great, but I use them and it does cement my feeling that I’m getting extra value.

Through last week’s post on the 2011 Email Evolution Conference, I came to the site eMarketing & Commerce (eM+C). That led me to blogger Margie Chiu, executive vice president of strategic services for Wunderman in New York. She wrote an article at the end of last year about appreciating your customers. “…will performing random acts of appreciation for your customers make a difference?” she asked. “Absolutely.”

Website Strategy 101: The Importance of Effective Website Architecture

Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing

Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually result in product sales.

Landing pages are the driving force for any successful Internet marketing program. A well-crafted landing page will maximize the possibility that a user landing there will take the action you desire and not click away.

How to Make Upset Customers Eternally Loyal

5 secret steps to soothing an unhappy customer

Customer Relations Marketing Tips

Proven ways for securing customer bonds

Business Relationship-Building Tips

5 smart ways to recognize those who help you succeed Wins 3rd Annual Mequoda Publisher of the Year Award

Mequoda Group announced today that, a marketing website serving daily tips and information products for owners and managers of growing businesses won the third annual Mequoda Publisher of the Year Award for 2008. Wins 3rd Annual Mequoda Publisher of the Year Award

We started from scratch says Bill Dugan on the launch of

AMC Coverage 2008: Reshaping the Model for Magazines

For ad-driven publishers, performance-oriented media and relationship marketing is the key to succeeding in the digital realm

fuelNet Releases 10 Secrets for Successful Customer Relationship Marketing

For most growing businesses, building strong, long-lasting customer relationships is akin to finding the Holy Grail. Only a select few have mastered customer relationship marketing and made it to the top of their industry.

fuelNet Publishes The 5 Best Direct Mail Marketing Ideas of 2008

FuelNet announces the release of a free Smart Paper to help growing companies improve the success rates of their creative direct mail

Relationship Marketing Strategies That Work

3 easy ways to build customer loyalty for your brand when budgets are tight

New Mequoda Hub Launches for Owners of Growing Businesses offers users a one-stop resource for advice on marketing, selling, brand building, and customer communications

Internet Marketing Strategy: Acknowledging that Consumers Hate Ads

An effective Internet marketing system distributes valuable content without charge

If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!

According to a recent Forrester Research Study, only 13 percent of consumers admit that they buy products because of online ads, and a negligible six percent believe that companies generally tell the truth in ads.