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Tag: social media analytics

Battling Ad Block Software: Business Insider, Google, and More

Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct appeals, and other attempts to mitigate ad blocking programs are finding some success, but there’s no question that the issue will be sticking around for a long while.

Publishers Nailing Social Media Optimization Through Custom Facebook Graphics

Publishers are paying more attention to social media optimization through their featured images and seeing higher reach

If you’re simply choosing stock photos from a library and using them as the featured graphics in your Facebook posts, you’re way behind the times, baby.

If there’s one thing social analytics are telling publishers, it’s that if content is

Social Media, Magazines a Match on Experimentation

Social media: Magazines know they must have a presence, but the problem comes in fully achieving it. For instance, when, why, how, and where to post? Or, alternately, do you just hand over all of your content to Facebook Instant Articles and call it a day?

As with any other component of your multiplatform strategy, you must have a plan, but you must also leave enough wriggle room in that plan to experiment.

MinOnline.com recently ran a great interview with a leading executive on social media analytics, monetizing social media, and publishing social media. Let’s start there this week!

Will BitWall be the New Paywall for Subscription Websites?

Paywalls have been big for publishers by bringing in subscription website money. The Daily Dish is going at paywalls in another way; by accepting tweets or bitcoins in exchange for premium content.

Kit Eaton writes, “Called BitWall, the paywall is intended to boost revenue by promoting content. Users can also choose to see an ad if they don’t wish to tweet.”

5 Key Features for Social Media Software Functionality

What active social media professionals look for in the tools they use

How many stories have you heard about the major impacts of social media? The interesting aspect is that major impacts can be for better or worse.

For instance, consider all the pieces of content that go viral and propel individuals into a stage of stardom because they were savvy enough to use social media correctly. Now think about the opposite; those who took irrational actions online and paid the consequences. The moral here is that social media can make or break an organization or individual.

Website Analytic News from CMS Wire

Today we are focusing on multiple blog posts from CMS Wire relating to website analytics. CMS Wire is a great site that focuses on website analytics news and is the place to be for up-to-date website analytics information. They have tons of new, fresh content on ways to improve analytics and lots of new info on social media analytic news.

Week in Review: May 21st, 2012 – May 25th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

3 Ways to Get The Most Accurate Social Media Analytics

The fundamental differences between web analytics, plugin analytics, and social sharing platform analytics
Radio pioneer Lee De Forest once argued that, “while theoretically and technically television may be feasible, commercially and financially it is an impossibility.”

Just like the television, and every other new means of communication, social media has seen its “…but where’s the money?” days. And ROI may have been the most-hated acronym in the social media circle at one time, but today it’s just another way to prove the effectiveness of humanizing your business.

AddThis Social Sharing Plugin Gets Google Analytics

AddThis, ShareThis and AddToAny now automatically get Google’s Social Plug-In Analytics

On any other day, there’s no real reason to recommend one social bookmarking/sharing plugin over another because as long as they work, it’s just a matter of visual preference on how you want your “tweet” and “like” buttons to look.