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Tag: social media profiles

25 Email Design Best Practices for Publishers for Mobile and Desktop

It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience.

Magazine Platforms Aplenty: Facebook, Apple, Google, and More

Magazine platforms mean everything to your business model, which means they mean everything to ours, too. We’ve built our business on multiplatform publishing, which includes everything from a portal to social media to events to ecommerce content strategy.

Now, magazine platforms have taken on an entirely new dimension. Is it just us, or does Apple Newsstand seem antiquated these days? With that company, Google, and of course Facebook jumping in to the game, the temptation is for digital publishers to just hand over all content and call it a day.

But, of course, you can’t do that. Your approach must be much more nuanced and considered. After all, why do these services want your content so bad? Because it’s worth a lot of money!

7 Characteristics of an Email Newsletter That Makes Subscribers Happy

Design email newsletters that are easy to read, share and use by identifying these characteristics of an email newsletter that people stay subscribed to.

Your email subscribers aren’t cash machines, they’re humans. How often do you feel good after opening an email newsletter that tries to sell you every step of the way? Probably never, because

Should You Care About Klout? The Many Twitter Personalities of Content Publishers

Clout is defined as, “influence or power, esp. in politics or business.” As in, “I knew he carried a lot of clout” or “her clout in the business world”.
Klout is a website that attempts to measure these things based on your social media profiles. The question is, should you care? If you’re not one of the top five publishers on Twitter, then perhaps.

10 Link Building Best Practices and 5 Things You Should Never Do

Link building in itself is sort of black hat. You’re putting in effort to create inbound links that weren’t created organically.

But as marketers, you have a duty to pay attention and try to build quality backlinks. Thankfully, there are still plenty of white hat, legitimate strategies out there for you to try.

5 Ways to Amplify the Reach of Your Editors

Content marketing tips to build a bigger audience

Editors speak for the brands they work for, which means they have a much better pre-existing relationship with customers than anyone else at your company. They speak directly to readers through witty blog posts, metaphoric photos, and real-time replies to comments on your blog.

5 Ways Publishers Got Smarter About Social Media in 2011

There’s no doubt about it—publishers got much smarter about their online marketing strategies this past year. It’s not clear which empire(s) paved the way and made it “ok” for everyone else to jump on board (sort of like the day Oprah discovered Twitter) but we’re glad it happened. More attention is being paid to socially savvy customers than ever before, and it’s a good thing because consumers are becoming more socially outspoken by the minute.

What to Know BEFORE Focusing on Technology

Know Your Objectives Before Becoming More ‘Social’

I came across an exceptionally good article the other day on a site called BNET, The CBS Interactive Business Network, titled “Want a Strong Digital Strategy? Stop Focusing on Technology” by David Rogers, a digital marketing strategist. (Yes, this is that CBS, the same entity behind “Two and a Half Men,” “Two Broke Girls” and the never-ending “Survivor.”)

Rogers’ main idea is that you should have your objectives clear before embarking on your Facebook/Twitter/LinkedIn/blog forays. “Are you trying to reach new customers?” he asks “Drive sales to current customers? Reduce your operating costs? Or introduce a breakthrough product or service? Today’s digital tools can be used for a wide variety of marketing objectives.”

11 Social Media Updates You Might Have Missed

Social Media Updates for YouTube, Twitter, Facebook, Google and LinkedIn

In the past few months, there have been some noteworthy social media updates to the platforms that we use in our businesses. It’s easy enough to not even realized that they happened if you’re not monitoring social media news sites daily, or if you’re not a regular contributor to your social media profiles.

Respect Your Email Marketing Lists: Make Unsubscribing Easy

Don’t be so needy – if someone on your email marketing list wants to go, let them go

When you are selling a subscription website, one of the most highly practiced rituals for keeping people subscribed is to make the unsubscription process a chore. Asking them to call a phone number in order to cancel their subscription makes the task a chore, which can end up getting put off for months, adding dollars to your pocket if you run a monthly subscription website.

However, when you try to practice this same approach in email marketing, the resulting “chore” can actually do you more damage than good, and here’s why. When you make it too hard to unsubscribe from your email list on your terms, they will end up unsibscribing on their own terms. That means you’re going to have subscribers hitting the “spam” button more frequently, which will result in you getting backlisted across multiple domains.

When Social Media Shouldn’t Be Part of Your Internet Business Model

Social media should only be a part of your Internet business model if you plan on working it

Every company should have a social media plan, but not every company needs to use social media. The “plan” part of this is to simply determine if using sites like Twitter, Facebook and LinkedIn would be beneficial to your company. If you can’t come up with a solid plan, or are simply looking for the ways to make everything “easy”, then you shouldn’t be using social media.

Consider this scenario: