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Tag: sponsorship model

8 Fundamental Internet Revenue Models Publishers Use to Generate Online Advertising Dollars

Some helpful hints on generating revenue through online advertising

What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed specifically for the Internet? Or do you think of traditional business models that have transformed from the physical world to the digital world?

That may have been a trick question, but if you answered “both”, you are correct. The Internet offers an array of revenue models, which in turn have their own subsets of revenue-generating models. If this sounds complex now, just keep in mind that this all means revenue can be generated in many ways. As you read on the intricacies should become more understandable.

5 Hugely Profitable Multiplatform Sponsorship Advertising Models

Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They spend time viewing web pages and signing up for email feeds, thus creating advertising inventory that can be used to sell the publisher’s products (internal advertising) and/or sold to third-party sponsors (external advertising) on a CPM, CPC, CPA, or SEA basis.

4 Extra Ways Smart Magazines Can Sell Space on Their Website

A few good ways smart magazines get “small checks” in between all of the big ones from major sponsorships.
The more space you have on your website, the better. You already know about bundling multiplatform sponsorships and selling banner ads on your site and promotions in your email newsletters. But do you know which content business models can

Countryside Network’s Alicia Soper on Digital Native Advertising

Part of Countryside Magazine Network’s success can be attributed to the rise of conscious and sustainable living in recent years, but an even larger part is due to their ability to change with the times in terms of both expertly deployed content and their approach to internet revenue models. Take their recent digital native advertising partnership with Purina, which features a niche magazine joining powers with a mega-coporation: Sponsored content is on the rise, and Countryside is right there with it, showing us all how it’s done.

How to Start a Magazine Centered on Long-Term Subscriber Relationships

Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they’re alive and well, with still new ones being born.

Of course, it’s not easy to achieve. Then again, that’s what Mequoda is here for: to help would-be publishers who want to know exactly how to start a magazine, just as much as it is to help legacy publishers transition into the digital age.

Digital Publishing Strategy: 3 Keys From Wired, Meredith, & EW

Three of the biggest names in the business recently gave us a glimpse insider their digital publishing strategy via interviews with top trade magazine min.

Let’s take a look at how Wired lengthens its audience reach with a multiplatform approach; how Meredith matches its readers up with advertisers by way of events; and how Entertainment Weekly breaks through the social noise to achieve engagement.

How to Start a Magazine Company in the 21st Century

Some folks like to talk about the decline of magazines. And yet, the Google search question “how to start a magazine company” is asked 1,680 times a year (and 1.1 billion pages are served up in response), so it seems that not only are magazines not dying, there are still new ones being born.

Maximizing Online Advertising Revenue

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Should it matter if the pages are unique or not?

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Getting hung up on unique and page views is kind of a conflict. Unique users are individual people, no matter how often they come back or how many pages they look at. Whenever we start talking about unique, we really need to recognize that we’re talking

How are website sponsorships funded?

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How are website sponsorships funded? Does the sponsor pay on the number of clicks, the number of times a video is viewed, or simply the number of page views?

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12 Tips for Making a Good First Impression with Your Email Newsletter

Aim to impress and engage your email newsletter subscribers every time you arrive in their inbox

Achieve Higher Click-Through Rates by Testing Templates

How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit