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Tag: starbucks

How to Boost the Value of a Subscription Website

The more you can give a member of your subscription website, the better.
And it appears we’re not the only ones who think so.

Earlier in the week we talked about Condé Nast’s Wired Media Group who is launching a membership program for executives. According to Lucia Moses at Digiday, “for $4,000 a year, members of the Emerging Technology

Could Meerkat Become an Essential Publisher App?

We know, we know: It’s a stiff challenge to keep up with all of the emerging social and sharing opportunities for publishers. But one new publisher app is gaining immediate traction, and its rise dovetails nicely with a big need for any multiplatform endeavor: a push for better video operations.

How Do Tablets Fit Into Digital Publishing?

There is still a debate going on about whether tablets should be considered mobile devices or not, and Ad Week is sharing some of the opinions that are thrown around.

Four Digital Magazine Best Practices from the May 2014 Mequoda Intensive

Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth. The publishers we had the honor of sharing a room with – from niche consumer magazines to extremely niche B2B magazines – hailed from all over the country.

The Economist Sees Google Plus as an SEO Tool

The New York Times is reporting on the mystical world of Google Plus. Publishers will be interested to hear what The Economist thinks about Google’s social network.

The Merits of User-Created Content and the ‘Discovery’ of Pinterest

Rodney emphasizes user-created content at SIPA Munich

More than 100 attendees from 13 countries and 24 companies have gathered yesterday through tomorrow for the SIPA Munich Conference. You can follow some of the proceedings on Twitter at #sipamuc. Craig Rodney, managing director, Cerebra Communications, South Africa, delivered a talk earlier today about mobile and social publishing.

Twitter for Editors

Order this new, 90-minute webinar and discover the tricks and techniques that the top twenty publishers on Twitter all have in common.

Letters and Deals That Are Just for You

Personalizing the Message

I’m talking to you today about marketing. Groupon, step aside, Facebook Deals has arrived—in the U.K. at least.

Starbucks, O2 and Mazda are among the first participants. Mazda is offering five free cars for five months, Starbucks is giving free coffees and O2 is giving away PS3s and Xbox 360s to select people at select stores who upgrade their phones. It is a Europe-wide launch, with the UK being the first country. “Facebook Deals represents the power of word of mouth marketing and personal recommendation,” said Joanna Shields from Facebook. “By checking in and taking the deal, this is shown on your news feed so your friends can also see what deals are taking place…Borders are fading away and a new global social fabric is appearing in front of our lives.”

Internet Marketing News: Google Takes Twitter Ads

Google has a new Internet marketing strategy… Twitter ads!

If you weren’t already aware, last year Google paid Twitter $15 million to include tweets as search results. Here’s what Google had to say then:

“We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months.

Week in Review: October 4th, 2010 – October 8th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

AMC 2010 Coverage: From the Page to the iPad

Three magazine panelists share their company’s use of iPad apps

Moderator Abbey Klaassen, Editor, Advertising Age began the session asking panelists if technology is making their lives easier or harder and the answer seemed to be yes and yes. Men’s Health and Women’s Health brand editor Matt Bean, who’s been responsible for more than 20 mobile applications, noted that it’s been a challenge for them to figure out which opportunities to pursue first, as things are constantly changing, but noted that chasing every opportunity won’t necessarily make life easier.

Scott Dadich, Creative Director, WIRED and Executive Director, Digital Magazine Development at Conde Nast noted that their focus in this first year has been around replicating the full magazine experience on the iPad. They have spent a lot of time thinking about the reader and how they are likely to react and interact with a digital platform like the iPad.

AMC 2010 Coverage: What Publishers Can Learn from Facebook

David Kirkpatrick, author of The Facebook Effect, encourages publishers to embrace the realities of our new world

Facebook is a 25 billion dollar company, with 500 million active users. The company is changing the way we all communicate, forever, and David Kirkpatrick, author of The Facebook Effect has tracked every step of the company’s way.

When you are on Facebook, you are instantly a publisher. Yes, this includes your old high school boyfriend and maybe your mother. This is unnerving for everyone in media. People are starting to view spending 45 minutes looking at your Facebook newsfeed to be more entertaining than watching TV or reading websites or magazines or books. This is just the cold hard truth.

AMC-IMAG 2010 Coverage: Lessons in Paid Content from Consumer Reports

Consumers Union Vice President and Editorial Director Kevin McKean shares his thoughts on paid content

Consumer Reports, like other multiplatform publishers, creates content once and repurposes it endlessly. A brand that takes no advertising, their business relies on selling that content in every channel they distribute in. The most intriguing channel for us is their successful paid subscription website:

The pricing model is as follows: print subscribers get a discount for the web subscription and web subscribers get a discount for a print subscription. McKean says the majority of subscribers on both sides are paying full price, meaning there’s only a small percentage of subscribers who take both offers. Why? Because the audiences are truly different. Magazine readers subscribe for mastery, while online users subscribe primarily for research. The print magazine has 4 million subscribers and the website holds steady at 3.2 million paid subscribers.

AMC 2010 Coverage: Starbucks CEO on the Importance of Social Media

Howard Schultz delivers an inspiring keynote and highlights social media as a huge key to the company’s success

Starbucks is the #1 brand on Facebook, with nearly 14 million connections. They have 1 million followers on Twitter and over 5 million subscribers on YouTube.

Schultz says social media is all about a sense of discovery and sharing. Sharing is the lowest common denominator and the next piece is about trust, which is social media’s most important component. Social media is a way for organizations to be fully transparent and allow its customers to really get behind the mission of the organization.

CES 2007 Video Explosion, the Digital Future and Your Internet Publishing Strategy

Will dedicated digital readers using eInk technology save the “printed” word?

As I fly east from CES 2007, I am contemplating the new Internet Gold Rush. While most publishers are still focused on using the Internet to deliver text and pictures, the world’s video producers, including millions of amateur video makers, are already streaming their content over the Internet. Experts count as many as 10 Internet TV (IPTV) protocols that will soon be bringing video to your computer, TV and mobile phone. More than 60 percent of U.S. Internet users have experienced video over the Internet.

America’s Test Kitchen Media Network Case Study

Boston Common Press, the Publishing Company that Produces PBS TV Show America’s Test Kitchen, Uses the Show’s Viewership to Drive Traffic to its Free Website, Building a Large Database in Which They Market Their Various Print and Online Products

America’s Test Kitchen is a weekly television show on local PBS stations, but it is more than just a cooking show. The TV program and its companion website,, serve as the hub of a well-designed network for Boston Common Press, which produces the show. The program directs the show’s 2.9 million viewers to, where, by requiring registration, the company builds an enormous permission-driven database in to which they market their various products. This strategy makes America’s Test Kitchen one of the most successful practitioners of the Mequoda Network that we have found. Landing Page Review

You might know, and subscribe, to one or more products from information marketing juggernauts like Bottom Line Publications, Agora, Healthy Directions or Philips Investment Resources. More importantly, you may study their strategies and creations like an aspiring artist studies the work of the great masters. Website Design Review

BabyCenter LLC, is just what it sounds like. Much like the community center in the local church, this site helps anxious parents and parents-to-be find answers to everything they need. This well-designed, interactive website brings reliable advice to a consumer audience, along with peer-support for the most anxiety producing experience many of us will ever have—parenting.