Week in Review: October 4th, 2010 – October 8th, 2010

The Internet has allowed content marketing to exist and be a valuable method for creating long-lasting relationships. Join Don Nicholas and Kim Mateus for our Content Marketing 2010 Seminars. These seminars will teach the seven-step strategy for successful content marketing. Learn more about our Content Marketing 2010 Seminars and register today!

*Special Coverage: American Magazine Conference*

AMC 2010 Coverage: Starbucks CEO on the Importance of Social Media

Howard Schultz delivers an inspiring keynote and highlights social media as a huge key to the company’s success


AMC 2010 Coverage: What Publishers Can Learn from Facebook

David Kirkpatrick, author of The Facebook Effect, encourages publishers to embrace the realities of our new world


AMC 2010 Coverage: From the Page to the iPad

Three magazine panelists share their company’s use of iPad apps


AMC-IMAG 2010 Coverage: Lessons in Paid Content from Consumer Reports

Consumers Union Vice President and Editorial Director Kevin McKean shares his thoughts on paid content

October 4th, 2010

The Wireframe Process and Subscription Websites

Helpful tips on creating a website prototype before the actual building process begins


Landing Page Optimization for Mature Audiences

20 tips for creating a senior-friendly landing page


Should You Tweet Your Press Release?

How to write a proper press release tweet


Are You Annoying Your Readers?

First impressions are important; use this information to adjust your website strategy


SIPA Member Profile: Greenberg Makes the Right Calls

Randy Greenberg, President/Owner, Greene (& Associates), an RMG Direct company

New locations for the Content Marketing 2010 Seminars include Miami, Denver and San Francisco, with a date in Boston to be announced. Register now for the Content Marketing 2010 Seminar near you.

October 5th, 2010

The Process of Building Subscription Websites

And why it’s more important than ever to do so


Benefits of the Mequoda Content Marketing System

How can the Mequoda Content Marketing System transform your legacy special-interest magazine, newsletter or newspaper into a highly profitable, multi-platform media empire?


The New Internet Business Model: Your Customers

What we can learn from non-publishers on how to build a customer-centric company


Social Media and Your Next Event

See how event planners are utilizing a social media strategy


New Research Says We’re Reading Before Buying

All of a sudden, we’re offering – and taking – advice

New technology and content marketing go hand-in-hand. Start reaching new audiences through different mediums after learning the seven steps to our content marketing strategy. Join Don Nicholas as he teaches the second round on Content Marketing 2010 Seminars. Learn more about the events and register today.

October 6th, 2010

Apple Gives Publishers the Opportunity to Offer Subscriptions on the iPad

Publishers want to sell subscriptions and Apple wants to sell iPads; see how the two can work together


Add goo.gl to Your Social Media Strategy

goo.gl another amazing tool from Google


Content Marketing: The Art of Mastering the Advertorial

Master the advertorial and you’re one step closer to great content marketing


The Top 10 Facts About Digital Readers

The revolution is being televised…on digital readers


Podcast Brings Week in Review to Life

Podcast gives “Week in Review” a nice air brush

Content marketing will help publishers stay relevant in the digital future. Join Don and Kim in San Francisco, Denver, Miami or Boston for our Content Marketing 2010 Seminars.

October 7th, 2010

Another Aid to SEO Copywriting from the Wonderful Folks at Google

Google couples its search engine with an automatic email generator, enabling online copywriters to monitor keywords, competitors, hackers and plagiarists


Rapid Conversion Landing Page Guidelines

How to create a rapid conversion landing page metatags template


3 Problems & Solutions for Better Email Newsletter Marketing

Email marketing RESULTS don’t get better until YOU get better


Do You Know the Best Time to Share Your Articles?

Statistics on sharing articles on Facebook


Latest Trends on Minds of ‘Miami’ Speakers

Cellphone signups, inside tips and best of best fuel ‘Miami’

Google can be utilized during content marketing for organic marketing results and developing an audience. Join Don and Kim for their upcoming Content Marketing 2010 Seminars where they will discuss in detail the seven strategies for content marketing. Register now.

October 8th, 2010

Last Chance to Discover The Subscription Website’s New Position Among Digital Publications

Consumers are showing awareness and acceptance of digital publications, learn how your publication can benefit from a subscription website


Find Online Publishing Jobs Using Social Media

LinkedIn Career Explorer combines social media and recruiting


New Facebook Features for Your Internet Marketing Campaigns

A few new things about the updated Facebook that you should know about


The Internet is Contributing to an Increase in News Consumption

These statistics will interest online publishers if they aren’t already knowledgeable of them


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