Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: subscription website

At a subscription website, whether someone pays for the content or not, users subscribe in order to have content pushed (delivered) to them – by email, website, app or the U.S. mail – on a set schedule via their subscription.

A magazine subscription website and newsletter subscription website are, of course, familiar subscription products from far back in the print era, and portal subscription websites are Internet creations that share the same characteristic. In all three types of subscription websites, content is continually published and pushed to subscribers on a regular schedule.

In order to be a premium subscription website, the content being sold must stand out in the crowd to get customers to pay for it. By its very nature, the word premium means that the information product you’re creating is better than most of the products already available. It must meet an unmet customer need that’s compelling, valuable and easy to communicate.

Magazine and newsletter sites are usually premium (paid), and portals are free. Their purpose of a portal is to attract visitors with free content, convert them into email subscribers, and then push them to the magazine and newsletter subscription websites. They’re all valid and quite profitable website business models for publishers and are supported by Mequoda and our Haven Nexus CXMS.

One of the best things about subscription website publishing is that unlike a magazine, the website allows an observer to study all aspects of the publisher’s operation: content, design, curation, frequency, advertising and marketing. 

While many magazine and newsletter publishers have avoided building subscription websites, the rapid growth of tablet computers and the sale of tablet-based app subscriptions are convincing them to include digital subscription marketing in their core long-term publishing strategy.

However, as publishers begin to include website access in their long-term publishing strategy, they’re beginning to discover other ways of bundling web access into print and digital packages. The first, Universal Pricing, bundles platforms at a discount, but the second, Contrast Pricing, we’re finding is more profitable and gets consumers to pick higher priced bundles.

Success in subscription website publishing takes mastery. And no matter whether you’re just starting a subscription website or you already have one of the Internet’s successful subscription websites, you can learn and do more with your subscription website after you read our new FREE 130-page handbook, Subscription Website Publishing.

John Cleese’s Subscription Website

Veteran Comedian John Cleese—best know as the creator of silly walks, The Ministry of Silly Names, Fawlty Towers, and innumerable Monty Python sketches—has launched a very silly subscription website for his fans.

An app-on-tap website devoted to legal forms and contracts

A subscription to an online database or software application could generate significant income and create long-term customers. This app-on-tap website devoted to legal forms and contracts invites you to model its success.

A Healthy Membership Website for Baby Boomers

What hands-on, take-charge-of-your-own-health Baby Boomers really want is reliable information about alternatives to the traditional model of practicing medicine. One tireless medical detective is betting they will pay a premium to access his subscription website for answers.

Making a profit from a free subscription website

Not all financially successful membership websites require a paid admission or subscription fee. If you have the right content, you could start a complimentary members-only website that throws off a generous profit. You don’t even have to be the first one to find and avail yourself of the niche.

Do you worry about memory loss? A membership website is devoted to keeping your mind fit.

I admit it. I’m beginning to have “senior” moments when I momentarily forget well-known things. The experts say not to worry, it happens to everyone from time to time. I prefer to worry.

The goal of this subscription website is to help high school seniors earn their way into the colleges and universities of their dreams.

YesLetter.com, founded by students at Princeton University and the Wharton School of Business, offers an extensive online library and discussion network—all developed and run by students in a number of Ivy League and other top-tier schools.

A subscription website that helps prepare for a career with the airlines has more than 15,000 members

Career advancement is among the most potentially successful topics for a successful subscription website. Member sites that provide solid advice, tips, how-tos, resource libraries, etc., about specific professions or business skills are very popular.

Need sales leads? You can buy, sell and trade business cards at this membership website.

Membership website meets social networking site

Imagine a collaborative website for exchanging business contacts that is basically a cross between the online marketplace of eBay and the social networking site of Friendster.com.

The career path of this photographer took him from teenage hobbyist, to professional, to teacher, to membership website publisher

This excellent resource for photographers of all skill levels charges members less than $50 annually and despite competition from similar websites, gets upwards of 700,000 page views per month.

Giving contractors online access to the building codes they use most via a membership site

The International Code Council (www.iccsafe.org), a membership association dedicated to building safety and fire prevention, develops the codes used to construct residential and commercial buildings, including homes and schools. Most U.S. cities, counties and states that adopt codes choose the International Codes developed by the International Code Council (ICC).

Interview with Steve Sztopek, whose membership website for professional picture framers and gallery owners is a model of decorum

Steve Sztopek says that, metaphysically, you have to be out of your mind to be successful. Whatever he is doing, it seems to be working.

In the following inspiring interview, he tells us how he followed his bliss, learned picture framing, marketing, and finally, online publishing.

Interview with Jerry Minchey, an engineer, computer designer, speaker, marketer, search engine optimization expert, and membership website publisher

Mequoda has waited a long time to pin down our good friend Jerry Minchey for an in-depth interview about his online businesses. Jerry has a number of successful Internet enterprises that he wisely chooses not to discuss in a public forum. But fortunately for Mequoda members, he is very candid here about his very popular and successful subscription website, SearchEngineU.com.

Interview with Kathy McCabe, whose travel and culture newsletter can help make your dreams of la dolce vita come true

A $79 subscription to Dream of Italy is a small price to pay to make sure your next trip (likely to cost thousands of dollars) is picture perfect. And that’s a strong motivation to subscribe, just as it is with any newsletter that provides expert advice and product or service reviews.

Interview with Bob Chambers: This experienced membership website publisher has seen the future and it is spelled M-U-L-T-I-M-E-D-I-A.

Bob Chambers has established a hard-earned reputation for himself as the Multimedia Guy. In this exclusive Mequoda interview, he reveals how he got started in the video business, grew with the many changes in technology, and how he shares his knowledge on the very informative and authoritative member site FlashPublishers.com.

Interview with Jessica Hostler de Sanchez, whose membership website is a treasure trove of helpful hints for overworked mothers

Her vision is to create a tool that will guide women, encourage them, help them balance. To help accomplish her vision, Jessica Hostler de Sanchez formed a partnership with her sister, Brandee Hostler; her mother, Sharon Green; and her aunt, Vonnie Corsini. Together, they have come up with a subscription website that is brimming with important, useful, and interesting information that is intellectually, physically and emotionally stimulating.

Interview with Dr. Joanne Fritz, a marketer whose interest in the senior market has spawned a new membership website for companies that want to sell to seniors

America is getting older. The immediate post World War II generation—Baby Boomers—are approaching retirement age. Smart companies are creating and marketing products to this affluent group. Her subscription website helps show them how.

Interview with David and Jill Stowell who provide online advice for tutors and learning center owners at a membership website

David and Jill Stowell took their experience as special education teachers and created a training and coaching program for others in educational private practice. In this exclusive Mequoda interview, they explain how they also created a membership website around their special expertise.

Interview: Steve Yankee of VideoBusinessAdvisor.com

In this exclusive Mequoda interview, this former advertising executive, nee journalist, tells us how he draws on a lifetime of experience in marketing to create an online community for independent videographers and others in the video production business.

Interview: Sam Knoll of MyVitaminGuide.com

Sam Knoll knows his way around the business world. He has had a number of successful careers including in manufacturing, mail order, and retail. His latest enterprise is an online newsletter devoted to health and dietary supplements.

Interview: Reg Hardy of BilliardsCrossing.com

Reg Hardy brings a background as a print journalist, editor and publisher to his paid subscription online newsletter and uses his Palm Pilot to create volumes of content for four websites. In this exclusive Mequoda interview, he reveals how he gets it all done and reminds us of the importance of customer service.

Interview: Dan McCormick of photographytips.com

Interview with Dan McCormick, publisher of a subscription website for photographers. A Canadian with a diversified business background, Dan McCormick has taken his love for photography and turned it into a popular membership website for both amateurs and professionals.

Interview: Peter Hapgood of PublicPensionsOnline.com

Interview with Peter Hapgood, whose membership website capitalizes on his years of professional experience in the public employee retirement industry. In this exclusive Mequoda interview, Peter Hapgood explains how he and his business partner, Thomas R. Lussier, took nearly 50 years of combined professional experience in the public employee retirement industry and launched PublicPensionsOnline.

Interview: Chris Parker, Co-Publisher of an Online Newsletter for Innkeepers

Interview with Chris Parkin, co-publisher of an online newsletter for innkeepers and others in the hospitality industry. He began as an apprentice in the Savoy in London, and 36 years later has his own country inn—plus a subscription website directed to helping others run a successful bed and breakfast.

Interview: LeaRae Keyes of The Nurse Entrepreneur Network

Interview with LeaRae Keyes, RN, publisher of a membership website designed to help nurse entrepreneurs develop and expand their businesses.

The Nurse Entrepreneur Network exists to help nurses who are or want to be entrepreneurs succeed. Its founder, LeaRae Keyes, has more than 25 years of experience coaching people to make life-style changes, alleviate their caregiving stresses, have more fulfilling lives, explore career alternatives, and achieve their goals.

Internet Media Review Launches Redesigned Site, Hires Seven Contributing Editors

Bristol, RI – January 26, 2005 – Internet Media Review announced today that they have launched a revised version of their site and hired seven new contributing editors.

Tips for increasing subscription website discussion forum participation

Membership websites benefit by adding social networking

Your discussion forum could be the most valued feature of your membership site. But if many members only lurk around, reading the posts but reluctant to make their own contributions, you could have a problem. Here are some ideas for stimulating more activity.

How to test the viability of your idea for a pay-for-access online newsletter before developing it

In this scenario, inspired by Frank Kern, you send up a trial balloon and let your potential subscribers tell you what they want, if anything, from your proposed information product.

Twelve ways to kill your membership website

Internet publishing, like traditional print publishing, can be risky business. A very high percentage of new publications go under within a year of launching. Here are 12 mistakes that can lead to the early demise of your site.

Cook’s Illustrated wins IMR’s Editor’s Choice Award for Best Cooking Subscription Website

Bristol, RI – November 17, 2004 – With the holidays fast approaching, IMR’s Usability Expert Roxanne O’Connell thought it would be suitable and enjoyable to navigate cooking websites. She was determined to find out how a publication could manage to charge money for something that is abundantly offered for free on the Internet.

How to Launch a Successful Membership Website

What should you consider when starting a subscription-driven or membership website?

The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very different from running an existing property. Over the past 10 years, my partners and I have worked on over 100 successful website startups, as well as several that were not successful.

Investigating the viability of your paid membership website niche by researching no-cost online resources for similar topics

Before the Internet and the world wide web provided us with easy access to a plethora of information resources without charge, print newsletters were the dominant medium for publishing specialized subject matter.

How to Ethically Increase Traffic to Your with Additional Domain Names

It is fine to register domain names that might increase your type-in traffic, but cyber squatting is definitely not acceptable. Here’s the difference.

Sixteen ways to sabotage your subscription website and stifle member renewals

We’ve all experienced online publishers who are guilty of arrogance. When they make too many of these mistakes, they don’t last very long in the member website business.

My 12 most important beliefs about marketing

These pithy statements about the psychology of buying and selling did not originate with me. Most were gleaned over the years from my various teachers—from their books, seminars and audiotapes.

What is your membership website passion—to lead or to be led?

In his seminal analysis of the psychology of mass movements, The True Believer, Eric Hoffer reminds us of how eager many people are to be led, to join a cause—any cause.

Eight steps for successfully marketing your subscription website

You need not spend a lot of money to market your subscription website, but you will need to follow these steps if you hope to have critical and financial success.

From magazine to book to subscription website: Is this a viable business model?

Magazine publishers, book publishers and membership website publishers are re-inventing the revenue models for cross-selling information.

A recent article in Community, the quarterly newsletter of Barnes & Noble Booksellers, explains how a simple “get-to-know-you” meeting between the editors of Good Housekeeping and the magazine’s new book publishing partner, Sterling, led to a great book idea.

The 12 commandments of publishing a membership website or online newsletter

Like immutable laws of nature, some rules are ironclad. Follow these directives and you can expect to succeed. Ignore even one of them and your business and personal achievements will be significantly diminished.

Your (U.S.) Tax Dollars at Work: Government Guidelines for Organizing and Designing Your Membership Website

Your (U.S.) tax dollars at work: A government report on research-based web design and usability provides guidelines for organizing and designing your membership website with the subscriber in mind