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Tag: twitter publishing

Instagram Publishing: The Big Picture

Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies
Regardless of whether you plan on participating in Facebook Instant Articles or other walled gardens, there’s no doubt that as a modern digital publisher, you must have a significant social media strategy in place to stay competitive and

Twitter Publishing: What Hath Full-Length Wrought?

If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media strategy’s format?

Meanwhile, Facebook Instant Articles is expanding, as well.

We’ve also got news to relay from Business2Community.com on promoting content and ad blocking programs. Let’s get started!

How The Top Five Magazines on Twitter Got So Popular [+ Video]

How the top five magazines on Twitter got so popular — not to say that this is definite list of every publisher, but according to our research, these publishers are an impressive bunch to analyze. They also have brand advantage so it’s true that they don’t have to try as hard, but just remember that an annoying, boring, or useless feed will drive followers away no matter who you are. We were happy to see that all of the top publishers on Twitter didn’t resort to auto-tweets but actually talked back to followers sometimes too.

5 Key Features for Social Media Software Functionality

What active social media professionals look for in the tools they use

How many stories have you heard about the major impacts of social media? The interesting aspect is that major impacts can be for better or worse.

For instance, consider all the pieces of content that go viral and propel individuals into a stage of stardom because they were savvy enough to use social media correctly. Now think about the opposite; those who took irrational actions online and paid the consequences. The moral here is that social media can make or break an organization or individual.

Scheduling is Key While Boosting Traffic with Twitter

Online editors and audience development professionals don’t just work the standard 9-5. Deadlines and new projects pop up and audience members make comments at random hours. Due to these elements, our jobs may take on sporadic duties.

And since we are in the business of providing timely, informative content, the frequency in publishing is important. If you publish too infrequently, your audience may look to competitors for constant information. It’s like reading or watching the news each day – people do it to stay informed about the most recent things relevant to their lives.

Week in Review: February 6th, 2012 – February 10th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Mequoda Tops 30,000 in January

3 best practices for increasing website traffic

January 2012 has been a record setting month for Mequoda Daily.

As a small B2B company, it can be hard to reach specific milestones since most are resourced at a smaller level. However, this past month has yielded more significant results than usual, and it is due to some slight changes that many can implement easily.