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Tag: unknown user

We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your free email newsletter. It is imperative that your content management system has the capability to differentiate between known users and unknown users.

How to Build a Subscription Management System

If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you’ll make, because doing it over and over again cuts into your profits and resources. We’ve watched numerous multi-website publishers trap themselves into a path that was too expensive to upgrade easily and efficiently because of the way they expanded the system in a nonstandard manner.

The Mequoda Subscription Marketing Toolbox 2018

If you’re going to be an online subscription marketer, there are three things you’re going to need, in no particular order:

A content management system (CMS). Not only should it be dynamic and responsive, it needs to be conditional and respond differently to a known and unknown user. It should know who you have a relationship with,

What is a Content Management System (CMS) vs CXMS?

As you surely understand, your website is made up a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to one another. The nucleus of this system is your CMS, or content management system.

Multiplatform Marketing: The Value in “Free” for Publishers

In multiplatform marketing and social media, do you ever feel like the content you produce is making more money for other people, than for you? Think about it. 100 years ago, American songwriter, Victor Herbert sued a restaurant for playing his song on a piano without paying royalties for the song and formed a society, the American Society of Composers, Authors and Publishers to keep this from happening to other artists and publishers. Sure, plagiarism is one angle of what multiplatform publishers encounter when someone uses your content without permission, but what about the content you give away for free on other platforms?

Ecommerce Website Design: Top Components of Your Online Store

What your ecommerce website design should look like from the first page to the thank-you page

Publishers sometimes forget that they are retailers; publishers do sell subscriptions, memberships, books, ancillary products, events, etc.

It’s smart for a publisher to think like a retailer: Get people into your store, where they can become your customers. And when they become your customers, get them to come back for more.

Focus on Relationship Building with Customization

Email Newsletters Build Relationships and Communities

Website success depends largely on providing incentives that encourage visitor email registration. Email registration, in turn, permits the site owner to follow up with those individuals at a later date through alerts, blogs or email newsletters—i.e., building a relationship. If a website does not attempt to capture the visitor’s email address, the user may never revisit, and the relationship is lost. Some website archetypes are more oriented toward relationship building than others.

For example, a simple brand-building website, where the purpose of the site is to deliver a message about the company or product, could have some level of success without doing a great job at relationship building. On the other hand, relationship building, along with attracting traffic, is a primary mission of an Internet hub. An Internet hub that doesn’t do a good job of relationship building would be considered a failure.

Computerworld.com Website Design Review 2010

Computerworld.com has overcome the hurdle of letting their print roots go

Wall Street Journal Media Pyramid Case Study

Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?

8 Best Practices for Email Newsletter Publishers

Create an email newsletter that aligns your editorial content with your promotional message while serving the needs of your readers

Mequoda Summit Boston 2008 Coverage: 4 Keys to a Best-Practice Website

Being content-driven, google-friendly, email-centric and profit-minded makes for a best-practice website

Unknown User

We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your free email newsletter. It is imperative that your content management system has the capability to differentiate between known users and unknown users.

Subscription Marketing Archetype

A Mequoda Website Satellite Archetype that generates revenue from sales of an offline, subscription product sale. Typical tasks for an unknown user on a Subscription Marketing website are usually to understand the benefits of subscribing to the offline publication, understand what content is available, research the publisher and sign up for a subscription.

Setting Up a Mequoda Marketing System – Phase 1

The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success of an online publishing operation or Mequoda Marketing System.

Attracting and Converting Traffic with Glossary and Directory Landing Pages

Glossary and directory landing pages succeed when they provide users the information they seek—either a definition or a link to an article or product.

A glossary landing page, as the name suggests, is a glossary on a website that lists dictionary-like definitions of words, phrases or concepts.

Glossary landing pages attract traffic and include conversion architecture that urges users to subscribe or engage in some other transaction. Like the article landing page, the objective of the glossary landing page is to capture the user’s interest in the editorial content and lead him to a transaction.

The Membership Website Archetype

A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book club, professional association or user group that accepts little or no advertising, relying primarily on user support.

ConsumerReports.org Website Design Review

With A’s in Strategic Intent, Relationship Building and Brand Preference, it’s Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category.

Consumer Reports’ successful membership website strategy has earned them over two million online subscribers (as of November, 2005). Averaging well over 20,000 new online subscribers per month, it’s obvious this site is doing something right.

Five Website Design Tips from The Hub for Internal Communicators

The Hub for Internal Communicators is a membership website with research, information and tools for communication professionals. The product and the audience are identified in the tagline: The most comprehensive resource available for employee communication professionals.

Produced by Melcrum, an information and research company with offices in the UK, North America and Australia, The Hub for Internal Communicators (The Hub) has been online as a UK site since 2005 and launched a North American version shortly after.

The Hub for Internal Communicators Website Design Review

An Online-Only Membership Website is a Good Idea for Melcrum, and The Hub is Taking the Right Steps to Bring the Promised Value to Both the Company and to the Audience.

The Hub for Internal Communicators is a membership website with research, information and tools for communication professionals. The product and the audience are identified in the tagline: The most comprehensive resource available for employee communication professionals.

Produced by Melcrum, an information and research company with offices in the UK, North America and Australia, The Hub for Internal Communicators (The Hub) has been online as a UK site since 2005 and launched a North American version shortly after.

The Wall Street Journal’s Publishing Case Study

The Wall Street Journal’s website, WSJ.com, has achieved incredible success by selling print subscriptions online while simultaneously selling subscriptions to their online product. As a result, they are a great example of how to sell millions of dollars in subscriptions from one website. After perusing their site, we have identified seven marketing lessons to be learned from WSJ.com. If your online publication can manage to follow at least five of the seven lessons well, you should be able to increase print subscription sales from your website.

Morningstar.com Website Design Review

We are still in the dawn of the Internet age and Morningstar.com is one of the early lights in the crowded online investment information sky. A well-designed site with a Milky Way of investment tools, Morningstar.com earns a glowing A on the Mequoda Website Scorecard.

WSJ.com Website Design Review

Reviewing WSJ.com, the “largest paid subscription news site on the Web,” feels a little like the being the kid in the children’s story “The Emperor’s New Clothes.” In the story, the proud Emperor had fallen for a sly tailor’s flattery. He was sold imaginary fabric: fabric that was so soft you couldn’t feel it, so fine you couldn’t see it.

WineSpectator.com Website Design Review

Winespectator.com is a great example of a successful Mequoda Membership Website Publishing Model™. The website, while similar to the print magazine, offers more functionality and added features than their print counterpart. Wine ratings and tasting notes on the website are sortable by score, price and vintage and there is web-exclusive content and commentary. A website user can also create a personal cellar, where they can save the wines reviewed by winespectator.com to a personalized list.