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Tag: vertical video

Audience Development Strategies for Instagram Stories and Chatbots

Facebook and Twitter were once major focuses of audience development strategies. Some digital publishers still receive favorable traffic from these social sources, but we’re also seeing other social networks and strategies gain popularity. Today we’re looking deeper into this news to see how it’s impacting publishers.

10 Reasons to Add Video in Magazines Now That You Can

When a magazine goes digital and becomes an app, or a web magazine, it becomes alive. And that’s scary for some publishers. Suddenly, ads become more valuable to advertisers because they can be clicked. Content becomes more rich because it can also be hyperlinked to references and authors on the web. Live content can be embedded with video in magazines so the editorial content doesn’t stop at the final publish date.

And if you’re not ready for that kind of transition or development project, then your magazine has suddenly become ancient.

It used to be that sharing vertical video branded you an amateur, but not anymore. Startups are specializing in it, publishers are pushing it out, and consumers are, well, consuming it, according to TheMediaBriefing.com.

Vertical Video Content and Ads Increase in Popularity

Publishers are flocking to vertical video content and ads now that “it’s hip to be vertical.”
In the not too distant past, vertical video was only for Facetime and school plays you forgot to flip your phone sideways for. But with the advent of video streaming on social networks, and apps like Snapchat, vertical video is

Online Content Distribution: AMP, Flipboard, NewsBeat

Online content distribution grows more sophisticated by the week, with new channels, services, and technologies giving rise to an ever-evolving multiplatform publishing strategy.

MediaPost has recent coverage on NewsBeat, Flipboard, and Google AMP, three big names who will have big roles in the coming years. Let’s see the latest!

Online Media Industry News: Mobile, Advertising, Data

While there’s a lot to be excited and optimistic about, the online media industry is also full of pitfalls, mirages, and false leads that run into dead ends. We try to tell you about both ends of the divide!

The fundamentals of digital publishing include multiplatform strategy, subscription strategy, and advertising. But the proliferation of mobile video and audience data, while definitely serving their purpose, can sidetrack magazines.

TheMediaBriefing.com does a nice job of covering these realities and other online media industry news with some recent articles. Let’s take a look!

Want to Create a Magazine Online? Think Video and Subscriptions.

If you came to this website for help on how to create a magazine online, congratulations: You couldn’t have picked a better place. That’s just one goal the Mequoda System will help you reach, and it’s just the beginning of new growth for your company.

Imagine a world-class chef going through your leftovers and digging through your pantry to make you a dinner. If you threw together a bunch of ingredients with everything else you have going on, chances are that meal leaves a bit to be desired. When the chef does it, what results is a mouthwatering feast you never thought possible.

We are that chef. The ingredients are nearly limitless – they include everything from your portal to your email newsletter to your social media strategy to video and subscriptions. When we say multiplatform strategy, we mean it.

Publishing Video: Platforms, Monetization, Vertical, and More

The push behind publishing video or perishing is reaching a fever pitch now, and we must admit – it is in your best interests to start doing it. But do not fear: It’s not nearly as daunting a task as it might seem, and there are many ways to accomplish it.

Are you going to start producing slick, NYT-style slices of life overnight? No, probably not. But you can repurpose content with quick-hitting films, make behind-the-scenes features about producing stories, and share videos from other sources to start ginning up views and conversions.

You can also see what other digital magazines are doing. Digiday helps us out in that department today. Let’s get started!

Mobile Viewability Update From MRC: Fully Loaded Ads and Count on Decision

Media Rating Council issues revisions to mobile viewability guidelines; plus, Adobe’s audience development data and a vertical video solution
Ad viewability, especially mobile viewability, is arguably the issue facing digital publishers: As we’ve said before, when it comes to digital advertising trends, all roads lead to viewability: engagement depends on it; ad blocking programs derail it;

Mobile Video Trends: Spending, Vertical, Social

The phrase mobile video trends combines two challenges for publishers into one mega-challenge: conquering cross-device advertising and mastering multimedia with strong production and distribution platforms. More and more, the two go hand in hand: If digital magazines are going to succeed on tablets, smartphones, and phablets, the thinking goes, they’re going to need more than just strong content and good design. They’re going to need mobile savvy and video chops.