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Tag: video landing pages

5 Places to Test Video Landing Page Templates

Mequoda has been testing video landing pages for the past few years with great success. In fact, our Intensive attendees have told us repeatedly that our video is what convinced them to sign up. A few years ago I read a study by EyeView that said businesses who tested video on the homepages and landing pages saw a conversion rate increase up to 86%. These results were based on multiple iterations of video and placement, but 86% is no small feat.

Online Subscription Marketing: A Long Way from Direct Mail Packages

As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is built specifically to give away content and harvest email addresses, rather than sell magazine subscriptions.

Week in Review: June 11th, 2012 – June 15th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Easy Landing Page Templates You Can Buy

Landing page templates for a tight budget and overworked staff

Landing pages can be the bane of some people’s existence. If you don’t have a template built into your content management system, it can be even worse. If you need different landing page templates for different products, your to-do list gets longer and longer.

If you don’t want to design your own landing page templates, are low on resources, or are simply looking for design ideas, here are a few places online where you can window shop.

Video Landing Page Guidelines

Different ways to incorporate video into your landing pages

Looking for a better way to communicate with visitors? Online companies need a way to improve the “know, like, trust” factor with potential customers. One way to accomplish this is through video.

As my father will tell you, in the good ole days, a customer looking for the latest information on a TV, would visit a retail electronics store and chat with ‘Don’, the knowledgeable salesman. Since Don was a nice guy who seemed to know everything about the TV and maybe even some secrets to improve the picture or sound quality, the customer would buy it.

Week in Review: September 13th, 2010 – September 17th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

The One Mistake Publishers Make with Video Landing Pages

The newest landing page template – video landing pages

Today I was talking about web video with Patrick Hughes, Production Director of VisualPost and presenter at this weeks Mequoda Summit. While we’re always doing case studies on other publishers and talking to them about their own videos, I thought it would be nice to get a perspective from someone in the field who produces web video for a living.

My big question to him was this: “What is the one biggest mistake that publishers make with video landing pages?”

Tips and Tricks for Video Landing Pages

How to incorporate video and new media into your landing pages

Email Marketing with Video

Clever marketers are combining their tools to offer stronger email marketing campaigns

Ready for an online marketing mash-up? Try video email marketing, a new strategy attempted by only the most daring marketers.

Video email marketing combines three online marketing disciplines: email marketing, landing page design and promotional online video. Each have their own best practices and undefined grey areas, and their combination provides an alluring challenge.