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Tag: web advertising

The Benefits of Online Advertising in a Nutshell

Once upon a time, online advertising had a shady reputation.

Luckily for publishers, that’s all in the past. The online advertising industry has improved its reputation, and consumers have become more accustomed to seeing these ads. Even the once-dreaded popup ad has become routine, especially when it’s carefully aligned with your content, which is a Mequoda Best Practice.

Leading Publishing Executive’s Take on Transitioning From Print to Digital

Migrating your publishing operations and editions from print to digital might at first feel daunting, but don’t fret: It’s a manageable move – just ask any Mequoda Member – and one that’s more and more becoming a must.

The same principles of publishing apply, but going from print to digital gives you the opportunity to maximize your content’s potential by multiplying its impact across platforms and channels, from articles to online archives to events to video to white papers to podcasts and much more.

It doesn’t take more work or more staff to succeed on desktop and mobile, only different work and more dynamic staff hired and trained to handle tech, social media strategy, and how to sell online advertising.

But you don’t need us to tell you all of this. Sometimes, you need to hear it from peers who have pulled it off. MinOnline has just such a story in a recent interview.

Digital Content Monetization Discussed at UK Conference

Just think if you could take a master class on digital content monetization with executives from the likes of The Economist, Hearst, Salesforce, and The Guardian.

Well, if you were in London last week, you could have, by attending the Monetising Media conference event, which, like our Mequoda Intensives and Summits, brings together publishing professionals to take stock of the industry and give shape to its future with presentations, best practices, workshops, and more.

If, like us, you weren’t able to make it last week, luckily, The Media Briefing has it covered. Let’s take a look at what they learned, so that we can learn from it!

Mobile Email Marketing: Open Rates Eclipse Desktop for First Time

Mastering mobile email marketing might sound like it’s low on the list of priorities for digital magazines, but, in reality, it’s rapidly emerging as one of the most pressing skills for multiplatform publishers looking to improve their content distribution strategy.

For starters, consider the level of control you have when it comes to your message and branding: Provided you’re using best practices to get your correspondence white-listed, images seen, and subject lines clicked, then you’re in prime position to get your emails read. And if your emails are getting read, then you’re also getting an audience for your website, because you’re giving subscribers a reason to visit.

All of this used to happen primarily on desktop, but not anymore. MediaPost relays news that mobile email marketing has surpassed desktop for the first time. Let ‘s start there this week!

7 Content Marketing Resources for Mastering Advertorials

Content marketing is more than advertorials, but they’re certainly a big part.
When you think of content marketing, you probably think of blogging. Blogging is certainly a big part of content marketing (hence the word “content”) however there’s more to it than that.

First of all, in order to turn content into marketing, your content must be

What is Web Advertising?

As a niche publisher, there are likely two ways you think about web advertising. For some of you, advertising is a primary way you generate revenue, by selling ad space in your own magazines, portals and email newsletters. For others, buying web advertising in other people’s media is part of your audience development strategy. And for many of you, you think of web advertising for both reasons – to generate revenue for your business and to buy ads in media channels that you don’t own to drive traffic to your publishing properties.

Why Advertising Through Mobile and Tablets is a Publisher’s Best Friend

Twenty years ago, ads were squares in newspapers and half or full pages in magazines. Selling advertising meant that you were selling a set of dimensions – the actual size of the ad. You may have created the ad for an advertiser, or perhaps they created it themselves.

The #1 Reason Why Local Newspapers Should Reconsider a Paywall

The future of web advertising for newspaper publishers depends on getting more traffic

Now I’m not here to say whether or not a giant publisher like The New York Times should have a paywall or not. If they end up losing revenue, they’ll take it down. If they make more money than before, they’ll keep it up. According to a prediction in one of my previous posts, they’re likely to make upwards of about 60 million dollars with their new structure.

No, this warning is for the little guys. The little local newspapers who don’t have the budget to build a million dollar paywall around their content.

Week in Review: December 20th, 2010 – December 23rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Which Type of Advertising Compliments Your Internet Marketing Strategy

If your goal is to convert website traffic at a fast pace, then paid advertising may be for you. Free advertising that builds website traffic over time starts with your Portal and focuses on relationship building. While this all takes time, in the end you’ll like experience high quality traffic results.

Free Report: Web Advertising Tips for Google AdSense

Optimize Your Web Advertising Strategy with Google AdSense Best Practices

Catch Up On These Popular White Papers

Five Free White Papers You May Have Missed

Multiple Mediums: A Way To Interest Online Advertisers

Do you want to make money online by utilizing a hybrid media plan for you and your advertising clients?

How Sponsored White Papers Can Boost Web Advertising

Free content can still generate revenue from web advertising

Google AdSense Tips, All in One Place

All our Google Adsense tips, packaged in a new FREE white paper: Web Advertising Tips for Google Adsense

How “Rabbit Ear” Ad Units Work

Taking a web advertising lesson from Dan Ambrose on “rabbit ear” ads, and how they’re sold and distributed on NYTimes.com

Web Advertising Tactics from FuelNet that Boost Profits and Save You Money

Grow Your Business 20% This Year — with Cheap, Easy-to-Implement, Online Advertising Tactics

Hybrid Media: Selling Print and Web Advertising Together

4 Key Practices and Strategies in Selling Hybrid Advertising Packages

When an advertiser buys ads from both print and online versions of a brand, the extra frequency targeted to the most active and valuable part of the audience is maximized.

Web Advertising

Optimize your web advertising strategy with Google Adsense best practices when you claim your FREE copy of Web Advertising Tips for Google Adsense today!

Getting Started With a Co-Reg Campaign

Launching a co-registration campaign is not difficult. The publisher supplies their co-registration partner with his company’s logotype (60 x 120 pixels) and about 10-20 words of concisely written web advertising copy.

Is Your Internet Marketing System What It Should Be?

While some Internet marketers use a single source to acquire new customers, others use an intricate Internet Marketing System of up to 13 programs to increase website traffic. What’s driving your Internet Marketing System?