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Tag: weekly email newsletters

Subscription Marketing: How One Publisher Doubled Revenues in 12 Months

Three ways membership offers beat subscription marketing offers
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to create robust membership products.
Last September, we had the privilege of taking over all membership and subscription marketing for the Biblical Archaeology Society, a long time

3 Weekly Email Newsletter Template Benefits

Many publishers believe in single-topic email newsletter templates in which every article of content is aligned around the same theme, in order to promote a related product. The exception to this rule is the weekly email newsletter template for subscribers who prefer to be contacted only once a week.

Week in Review: April 4th, 2011 – April 8th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Vida y Salud: Successful Blogging in the Latino Community

Vida y Salud is a blog about health and wellness for Spanish-speaking audiences

“I believe that, when it comes to blogging, we’re only seeing the tip of the iceberg – especially for the Latino market. This is a very exciting time.” – Dra. Aliza Lifshitz

Aliza Lifshitz is a medical doctor and a medical correspondent. She’s been practicing medicine and reporting on Univision TV for over 20 years, in addition to working in other media, including radio and print. In essence, she has two very different practices: a private one in which she see’s individual patients, and a public one in which she uses mass media to empower people to live healthier lives.

Red 7 Media Internet Hub Case Study

The folks at Red 7 Media understand that readers consume information in a variety of ways—in print, online, and in person. “Therefore,” says Editor and Publisher Tony Silber, “it’s our job to come up with a variety of marketing techniques that will work for our advertisers.”

How to Launch a Successful Membership Website

What should you consider when starting a subscription-driven or membership website?

The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very different from running an existing property. Over the past 10 years, my partners and I have worked on over 100 successful website startups, as well as several that were not successful.