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Tag: writing for the web

Get More Subscribers: Top 8 Reasons Why Visitors Resist Subscribing to Your Website

Do new visitors to your site subscribe, or do they take one quick look, then click back to where they came from? Here are the top 10 reasons your visitors may not be converting to subscribers.

Cut the Formalities – and Other Web-Writing Tips

Drawing Attention Is a Good Thing on the Web

In his SIPA 2011 session on Writing for the Web vs. Print: The Practical Differences, Curt Brown of Progressive Business Publications laid out the challenges of writing for online consumption—and how to overcome those challenges. Here’s a top 11:

1. In print, headlines have three seconds to grab the reader; in online, you have one. The three types of headlines and email subject lines that best grab a reader’s attention are: need-to-know information like news; a tease; and intrigue.

SIPA’s 11 for ’11: Session-Inspired Tips

Eleven More Tips and the Sessions to Cover Them

Here are more excellent tips to keep in mind for your business and career—and the SIPA 2011 Conference sessions that will cover those topics.

1. Get the chatbox spinning at the beginning of webinars—especially if you’re starting right after lunch. Ask registrants short questions that can be easily answered. It gets them used to the technology and involved right away. (Rethink, Repurpose and Revitalize Your Webinars: New Forms, Formats and Models, Tuesday, June 7, 10:30 – 11:30 a.m.)

Writing Free Report Titles for Effective Search Engine Optimization

The most economical search engine optimization strategy is to start with the title of your free product

15 Landing Page Tips to Talk About

A collection of great landing page optimization tips covering SEO, website design, A/B testing, and copywriting

Organic, Dedicated and Hybrid Landing Pages – Oh My!

It isn’t enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print

Seven Rules About Writing for a Membership Website

Brevity is the soul of wit, according to the Bard. And all the more so online. So of course, someone created rules for you to follow when writing for the Web. OK, so maybe they are more like guidelines than hard and fast laws of cyber language. That said, here is what you want to strive for in most of your content.

Try to follow these seven guidelines when writing for the Web.

Top 10 Reasons Why Visitors Resist Subscribing to Your Membership Website

First impressions really do count, especially online. If the look of your site doesn’t immediately gain the respect of visitors, you are in trouble.

Studies have shown that visitors decide within the first 10 seconds whether they will investigate further or move on. That’s how long it takes to run the look of your site through their mental filters and determine whether you are worth their time.

The quickest way to lose visitors: design your site to look like an amateur did it.

Landing Page Guideline #11: Designing Aesthetically Pleasing Landing Pages

The Key to Creating an Aesthetically Pleasing Landing Page is to Know your Target Market and Create an Appearance that Conforms to your Visitors’ Mental Model

Seven rules about writing for a membership website

Brevity is the soul of wit, according to the Bard. And all the more so online. So, of course, someone created rules for you to follow when writing for the web. Okay, so maybe they are more like guidelines than hard and fast laws of cyber language. That said, here is what you want to