Tag: consumer email marketing

There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the start and get those subscribers to stay with you longer. … Continue

Today we will be looking at multiple articles from Marketing Land focusing on email marketing tips and techniques. If you haven’t heard of Marketing Land, they are a news and information site that covers Internet marketing. They have lots of content updated frequently that should cover all your internet marketing needs. … Continue

Going from editor to email copywriter in 12 quick steps

Now that there’s a bridge between the island of editorial and the island of advertising, the two specialties need to coexist. Even more radical, they need to coexist in the same job title. It’s a whole new breed, making their home on the new island of … Continue

Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers

How many blogs do you read per day? I often find myself reading only the articles with the catchiest headlines that I see on Twitter or in my email inbox. I have an RSS feed too, so sometimes when … Continue

How to interject personality into your email copywriting and marketing efforts

What kind of email marketers would we be, if we didn’t want more people to read our emails and click through to our websites? Well, we wouldn’t be marketers at all, we’d be editors. In 2011 it’s more important than ever that editorial and marketing … Continue

This free report from Mequoda Group discusses tips for better email copywriting that will maximize email conversion rates

(Nationwide)—Email is a major way online publishers generate revenue online. Studies have shown that most people decide whether or not to open an email by quickly glancing at the subject line and the sender’s name. In order for … Continue

Claim your FREE digital copy of Increasing Website Traffic & Building Email Marketing Lists: 33 Ways to Increase Targeted Website Traffic and Build Your Double Opt-in Email Marketing Lists now. … Continue

A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas

We love the wrap-up sessions at the end of SiPA conferences. They allow us to hear the best-of the best that we may have missed, as there are always great sessions running concurrently. Here are … Continue

Email copywriting best practices for effective consumer email marketing … Continue