Claim your FREE digital copy of Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan now. … Continue
5 tips from PR Newswire that will help you get the most from social media
It’s hard to fathom the impact social media has had on the publishing and marketing worlds.
Seriously…think about how big social networking has become throughout all age groups. It was reported recently that Facebook has 750 million users and Twitter experiences 350 … Continue
Catch up on the Mequoda Daily’s blog posts for this past week … Continue
Is Google giving more credit to social media because people are linking less?
As much fun and success as I have marketing with social media, it’s still a struggle to convince everyone else that they should take even more time out of their day to do the same. However, if you haven’t seen the results of … Continue
Look, listen and measure your social media activities
At SES in New York, social media was a highly discussed topic.
In a session entitled Social Media Metrics, Noran El-Shinnawy, Internet Marketing Manager at Acquisio, touched on tips for measuring your social media activities. … Continue
The social media impact of this tweet was an ROI of $35 bucks
For the first time in my adult life, I found myself watching QVC on a Sunday afternoon.
I had discovered Peanut Butter & Co. months ago through a mention on the Travel Channel’s twitter feed and a YouTube video of their visit to New … Continue
A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication designed to influence significant publics.” Almost 50 years later, the definition hasn’t changed all that much, but how we go about those “persuasive communications” certainly … Continue
Pushing content vs. publishing content: create a more valuable Twitter audience by including your editorial staff as a part of your social media strategy