Clayton Makepeace is a legend in the direct response advertising business. He has the respect of both his clients and peers—the hallmark of a real professional. He has a huge portfolio  

Knitter's Review is a six-year-old site run by a small group of enthusiasts. Their story in the About pages tells of publishing veteran Clara Parkes, who left the rat race  

MarthaStewart.com Stands Out for Integration of TV and Magazine Content Online, but Otherwise the Site is Doing Poorly on Some Key Usability Guidelines. You almost can't have a dinner party without  

The Mequoda criteria for community building expect visitors to feel enthusiastic and loyal to the site. Are they inspired with feelings of belonging and encouraged to contribute? Websites that encourage a  

In our NicheADay.com Landing Page Review we examined an information product designed for opportunity-seekers. That's a large and ever-changing market niche comprised of would-be business owners. These are people who are  

Knitters Review is a Great Web-product for the Target Audience of Knitters. It's Easy to Use, Easy to Read, Easy to Interact With and the Brand has Integrity. Knitter's Review is  

Setting up a strategic management system simply means determining your core values, defining your vision, stating your mission and then clearly and effectively communicating those basics to everyone inside and  

If You Want a Landing Page that Excites the Senses and Hits all the Hot Buttons with Ample Proof, Then This is the One to Mirror. We are back now with  

s there any married person reading this who has not, at one time or another, had a huge fight with his or her spouse? Of course not. And with half of  

Reader's Digest is so well known and widely read that almost everybody has picked up a copy at some point in their lives. Founded in 1922, the family friendly, feel-good  

Website success depends largely on providing an incentive-i.e., a free email newsletter-to encourage visitor registration and an email address. Acquiring those email addresses is the first step toward creating lasting  

The Mequoda System is a collection of media management behaviors When operated as a repeating cycle, creates an audience-driven, continuous-improvement media management system. To discover and document the Mequoda System, the  

Tim Carter started as a building contractor and decided one day to tell homeowners about remodeling and residential construction by writing a newspaper column. The column started in 1993 and  

Perry Marshall is something of a Renaissance man—engineer, advertising copywriter, technical writer, marketer and philosopher. Among Internet marketers, he has ascended to the rank of high priest of Google AdWords. As  

The Hub for Internal Communicators is a membership website with research, information and tools for communication professionals. The product and the audience are identified in the tagline: The most comprehensive  

More than 80 independent publishers attending this week's MPA-IMAG Leadership Conference for Independent Publishers in New York City were thinking deeply about staffing and the challenges they face in "getting  

Publishing on the Internet is different from publishing a book, magazine or newspaper. And it's different from presenting content/products on TV, at a live event or in a brick-and-mortar store.  

With the demand for information about illness and health, it's not surprising that many physicians and traditional publishers have teamed up to begin online newsletters that address these issues. Many  

Woodcraft Supply Corp. is a leading seller of woodworking tools. The company has been around for 75 years and sells via retail, online and in over three million catalogues globally.  

Reader's Digest Online Version is a Great Example of an Old Brand Taking their Show Online Successfully Reader's Digest is so well known and widely read that almost everybody has picked  

Job Posting from Aspire Media. They're looking for a VP of Consumer Marketing, someone who can provide leadership and strategic direction to managers of the company's consumer marketing departments, which include  

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will  

When a first-time user lands on your homepage—or any webpage, for that matter—it should be immediately obvious to that user, by simply scanning the screen, what can be accomplished, seen  

With a few judicious tweaks to this sales letter landing page, he might sell even more. Perry Marshall is something of a Renaissance man—engineer, advertising copywriter, technical writer, marketer and philosopher. Among  

An Online-Only Membership Website is a Good Idea for Melcrum, and The Hub is Taking the Right Steps to Bring the Promised Value to Both the Company and to the  

In business it's location, location, location. And of course online, it's your list, list, list. Back when there was no Internet, the only way to communicate with your prospects or  

The Wall Street Journal's website, WSJ.com, has achieved incredible success by selling print subscriptions online while simultaneously selling subscriptions to their online product. As a result, they are a great  

WineEnthusiast.com is an online catalog that offers a comprehensive selection of all things wine related. The only thing the site doesn't offer is wine. But that's just fine, as the