Rising postal rates, increasing printing costs, research showing "screenagers" not reading anything in print– all legitimate reasons to keep magazine publishers up at night.But as we stand by and watch  

At Mequoda, part of our mission is to help you create and maintain your web presence so you can leap over your competition. And even though we put our focus  

An effective online publishing strategy means keeping your website up to date and protecting the content from plagiarists.For example, the New Year is right around the corner. In a month  

The most succinct copywriting tip we've heard in a long time came from Fred Gleeck at a product development seminar. Fred cited this maxim in a discussion of how to  

Copywriter reveals why many online sales letters fail to deliver The Internet creates new challenges for marketers and wordsmiths, but a fundamental principle still applies Experts tell us that in print ads,  

In Psychology 101 we all learned the basic principles of attraction and avoidance. Pleasure and pain. Reward and punishment.Boiled down, I think of it this way: You either want something  

Sudbury, MA, November 14, 2006—A 30-year veteran of the publishing industry says he has discovered the seven online publishing secrets of Internet millionaires -- and he is giving them away  

Most Mequoda operators publish a variety of print information products. These books, magazines, newsletters and reports present an ideal opportunity to drive targeted website traffic to a Mequoda Internet Hub.  

Today we bring you a job posting from the Eating Well Media Group. They are a fast-growing, independent communications company that produces an award-winning national consumer magazine, high-quality food and  

A lot of publishers accomplish the first two steps in an Earned Media Campaign of using PR to drive traffic and do it very well, meaning that they'll do something  

In any 12-month period, one out of four subscribers to a free Agora Financial email newsletter eventually buys something. But after 90 days, if a subscriber has not clicked back to  

Instead of our usual company-seeks-candidate job posting, today we bring a rare opportunity for your company. We have a candidate-seeks-company job posting that you should pay close attention to. This isn't  

Our Mequoda editor-at-large, Peter Schaible, says he has identified three types of seminar attendees. The prisoner doesn’t want to be at the event; the boss has assigned him to attend, but