See which age group of executives prefers your video content
How often do you consume video content?
What actions do you normally take after watching a video? Does it spur you into visiting an associated website?
The following information on how executives respond to video content may be valuable to your business endeavors.
A recent study from eMarketer shows how often US executives watch video content, and their behavior after watching the videos.
According to the stats, 87% of those surveyed watch video content on business-related websites at least several times per month, with 55% of that number watching at least several times per week, if not daily.
Numbers for YouTube viewing are a little less, as 63% watch video content on YouTube at least several times per month, with 39% watching several times per week, if not daily.
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eMarketer’s survey elaborates on the actions taken by the executives. The actions they tracked include:
-Visiting a vendor’s website
-Conducting a search for vendor/product/service for more information
-Making a business-related purchase
-Calling a vendor
-Contacting a vendor whose business-to-business ad showed up in online video
-Contacting a vendor whose business-to-business ad showed up in a YouTube video.
The <40 group of executives were slightly more apt to contact a vendor from a YouTube video than one from an online video (46% and 43% respectively).
In total, those surveyed who are <40 were typically more responsive to online video, with the 50+ executives the least active with the medium.
For a detailed outline of the age groups and how they responded to B2B video, take a look at the article from eMarketer.
