There seems to be some confusion with the accepted link building practices used by Google, especially after the Google Penguin update. If you want to be able to build your email marketing list with the help of links, you need to first understand the different between natural and unnatural links.
As stated in the Google Webmaster Tools, “natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors.”
Basically, if you are creating high quality content with real value to users, it will likely get rewarded naturally, as people find the content, read it, and link to it.
On the other hand, “unnatural links to your site are placed there specifically to make your site look more popular to search engines.”
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It’s clear that trying to trick the search engine bots will probably end with a headache. So how can you go about building good links? A post from Business2Community shares four key tips:
-Lead with exceptional content
-Stick with high quality directories
-Diversify your link text
-Monitor and engage in online discussions
Personally, I think “diversify your link text” should be expanded upon to include link locations. Don’t just link to a few sources constantly, and don’t only link within your own websites. There are certainly other points of view within your industry that are deserving of coverage. Don’t neglect these opportunities to make your reputation stronger by supporting great content, wherever it may come from.
Do you have questions on how to avoid penalties from Google Penguin? Join us tomorrow for the Playing Nice with Google Penguin live webinar and ask the questions you have on this recent update.