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Tag: link building

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The Best Audience Development Job Description We’ve Seen

Audience development personnel have a very specific, and incredibly important job within an organization.

Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.

The best audience development job description I’ve ever seen comes from one of our clients.

The Only 3 Link-Building Strategies You Actually Need to Raise Domain Authority

Last week we talked about how to measure your domain authority, and this week I’d like to talk about how to improve it through link-building strategies.

A client of ours, when they first launched their Mequoda System, had a domain authority of 27, which is not a bad or unusual domain authority for a publisher, but when the scale is 0 – 100, you always want to get as close to the top as you can. However, soon after, they acquired and assimilated with a publisher who had a higher domain authority, which raised their score to 40 over the course of 18 months while they adopted and integrated the new content. The major change? A massive number of high domain authority inbound links that they inherited.

How to Measure Domain Authority and Improve it without PageRank

Link-building. It seems like that term is as old as the marketable internet. Since publishers have been developing content, we have known that we need traffic to our websites, and that inbound links are the way to do it. As Google came along and trained us on their search optimization best practices, link-building became even more important because it affects how we rank in search engines and we were able to measure domain authority along the way.

5 Most Recent Google Changes That Have Affected Publishers

In the words of Heraclitus, “the only thing that is constant is change.” And working in publishing, you probably find this especially true. Google changes every day, and so do we. Certainly other professions have their own versions of change to deal with: mechanics had to cope with the switch to electric cars, and environmentalists have to hear climate change is fake news. We all have our struggles.

Gain SEO Control Back with 7 Sitemap Tools to Use Before a Magazine Website Redesign

There are ways to control how Google reads your website with sitemap tools. While we assume most of our publishing friends are creating kosher content and abiding by the rules, if Google has considered you a black sheep in the past, you can reinvent yourself by cleaning up your sitemap. If you’ve been good, you can always improve how well your website is indexed, and often the updates are pretty easy!

How Many External Links Should You Include in Articles?

In the book The Giving Tree, a young boy visits a tree and forms a relationship with it. At first he simply wants to swing on it’s branches, but as he gets older he becomes more materialistic. He asks the tree, which has grown fond of him, to turn its apples into money, it’s branches into a house, and its trunk into a boat. The tree obliges, but eventually becomes a stump.

If you’ve ever been on an external link regimen by your company, you might feeling like the stump in The Giving Tree after a lifetime of giving away apples and branches, trying to please. There is a lot of information about Google’s search signals online, and one of those, reported by SEO’s, is linking to external website. But are you giving away more than you’re getting?

7 Audience Development Resolutions for 2017

Intent, alignment, and engagement take the stage in 2017 for audience development professionals

I don’t know about you, but I’m eager to see how audience development changes in 2017. Over the last year I’ve seen content marketers in particular get aggressive with link building again. Not just through spam commenting (boo!) but also guest blogging (yay!)

How to Update a Magazine Editor Job Description for Multiplatform Publishing

Write an online magazine editor job description like a product description for a Swiss Army knife

Can you remember life before the internet, when a personal computer was another name for a hand-held calculator? When publishing was a process that required a printing press?

If you’re old enough to remember hot type, the pica stick, and manual

How to Build a Website with a Simple Website Architecture Template That’s Great for SEO

People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that’s built to pass link juice through the website’s pipeline. Did you know that there are ways to build a website for great SEO that go beyond inbound links and even the words on your website?

A properly optimized site has a chain of command that would look very similar to your business model if you put them side by side.

Online Publishing Job Description: Online Managing Editor

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to fail online.

Introducing: The NEW Mequoda Pro

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.

Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading.

Audience Development Flub: Rap Genius Lost 80% of its SEO

Rap Genius is a popular music lyric database site that has grown quite popular in the last year. However, Rap Genius did something incredibly bad for its SEO earlier in the month. Search Engine Land reported about a link building scheme Rap Genius concocted. Rap Genius would trade you a tweet to your article if you included a list of links with anchor texts back to Rap Genius in your article.

Parade Makes a Digital Publishing Move

Parade has been a bit slow to make the digital shift but over the past year it’s made a few different digital publishing moves. Digiday’s Josh Sternberg writes, “In June, the publication revamped its website with a cleaner, more image-heavy design.

Big Reveals in SEO and Promising Changes for Tablet Publishers

Publishers using Adobe DPS for their magazine apps should be thrilled that their most recent update includes the ability for users of the app to “pin” their favorite articles. If you’re using the platform and are a craft or food publisher, especially. Additionally, they’ve added GPS abilities which makes for some pretty creative advertising opportunities. In theory, a publisher could set ads to display by certain advertisers in different cities. Or, if you’re a location-specific publisher (like Seattle Weekly or Rhode Island Magazine) you can display certain content based on location.

Prss Offers Free Pay-Per-Download iPad Publishing Platform

iPad publishing for the rest of us. Thats what the Netherlands-based company Prss hopes to achieve with their new platform. Prss hopes to be faster than other publishing platforms and encourages magazine publishers to use them.

Prime Publishing Grows 46% by Mastering Cross-Pollination

A 2011-12 growth rate in website visitors of 46% … overall revenues up 50% every year (and solely dependent on advertising) … it’s a dream life for Prime Publishing and its 14 crafting and cooking sites.

It’s also well deserved, because operations there are so button-down with Best Practices that nothing is left to chance or guesswork.

Prime President Stuart Hochwert, a publishing veteran, created Prime from scratch starting in 2008. He’s also a Mequoda top operator, having won two Rocket Awards in 2012 for website visitor growth, including the top spot.

How to Create a Profitable Website

I’m a big fan of planning.

And I believe that your website is a reflection of your entire business and business model.

A visitor to your website should quickly be able to understand your mission, your audience, the scope of your content, and even how you make money.

It always surprises me that people don’t start the process of building a profitable website by building a website plan. While the website planning process can seem complex, it really can be boiled down to answering a few simple questions:

Mequoda Weekly: March 11th, 2013 – March 15th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Mequoda Weekly: February 4th, 2013 – February 8th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

7 Steps for SEO Success

It might be true that some sites are “winning” the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal.

But it’s even more true that most of us have to work at it.

Don calls SEO “the new direct mail.” Keyword research and implementation is perhaps the most complex, yet effective way to drive the more search traffic to your website. The basic strategy of good SEO is that you can research your keywords, optimize your content, track your progress, and re-do the whole process.

Mequoda Weekly: January 28th, 2013 – February 1st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

10 Link Building Best Practices and 5 Things You Should Never Do

Link building in itself is sort of black hat. You’re putting in effort to create inbound links that weren’t created organically.

But as marketers, you have a duty to pay attention and try to build quality backlinks. Thankfully, there are still plenty of white hat, legitimate strategies out there for you to try.

7 Tips for Link Building

Strategies for increasing website traffic

Inbound links are credibility builders. The more you’re able to get from credible sources, the better your chance of getting higher rankings in search engines.

There are many ways online publishers can obtain inbound links. Below I’ve listed seven proven strategies for building more inbound links.

SEO Tips & Advice for Bloggers

Today we’re focusing on SEO tips specifically for bloggers. To have a successful blog you need to maximize your traffic. This is usually done by having as much new content as possible, after all people will be looking at your blog to find new content, not to look at the same stuff they’ve already seen. To make things simple, content drives traffic.

Below we have a few tips from top bloggers on how to improve blog SEO in order to produce maximum amounts of traffic.

Understanding Google Analytics

In 90-minutes, learn which metrics really matter

Using Natural Links to Build Your Email File

There seems to be some confusion with the accepted link building practices used by Google, especially after the Google Penguin update. If you want to be able to build your email marketing list with the help of links, you need to first understand the different between natural and unnatural links.

As stated in the Google Webmaster Tools, “natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors.”

Do You Know Why Penguin Penalized Websites?

Knowing how Google operates is the first step in using them as a content partner

Before converting website visitors into email subscribers, you need to attract them to your site with white hat SEO strategies.

Many of these strategies are developing further with Google’s algorithmic changes. For instance, Google Penguin has made website operators really focus on their link building and content activities.

Natural Elements of White Hat SEO

The word “natural” should be synonymous with white hat SEO. Natural writing and natural linking building are parts of this very in-depth language of optimization. And it’s these two that help connect with audiences and satisfy requirements put forth by Google.

What do you consider natural SEO? Let’s take a look at a couple suggestions.

SEO Blogging Tips for Audience Development

10 tips for developing findable content

An audience development blog is a valuable tool for interacting with online audiences and establishing a reputation within your market.

As any audience development professional will tell you, SEO is one of the most important components of developing an audience development blog. Below, I’ve listed a collection of SEO blogging tips that will help you better understand the process of driving targeted traffic to your website. The majority of these tips will be discussed in more depth during our Playing Nice with Google Penguin webinar, which shares key insights on avoiding penalties associated with Google’s recent algorithmic changes.

Top Strategies for Organic Audience Development

Three ways you can be using content for a comprehensive audience development strategy

Audience development is challenging. Your content has to align with the searches conducted by audience members, and present great information. Helping your audience members find your content through the noise throughout the Internet is the toughest part.

Fortunately, we have some tried and true techniques for building your online audience organically. Even after algorithm changes these techniques have remained valuable.

Developing Your Audience with Subscription Website Archetypes

Three ways to generate free subscribers

The digital subscription is an interesting audience development tool. It can be used to build an email marketing file, and it can help develop free and paid subscribers. There are three subscription website archetypes that particularly target free subscribers,

In many circles, blogging is still misunderstood by many. However, as more knowledgeable people come forth to share information on the topics they are passionate about, the value of blogging becomes more apparent.

Digital Publishers Build Links to Drive Traffic

Some links are certainly better than others. Any SEO will tell you that a link from a reputable site, organization, or government entity will be more favorable than a link from a site containing black hat SEO, or worse (like malware).

Link building is one popular method for increase website traffic. When done correctly, it can help develop much larger audiences. However, when done incorrectly, it can now lead to penalties from Google, as the recent Penguin update has impacted websites with an excess of low-quality links within its pages.

What’s Next for Digital Publishers?

The future cannot be easily predicted, but current observations can be made to help design a picture of the digital future that may not be too far from reality.

For instance, we knew the mobile Internet and mobile devices were going to have an impact on publishers. We just didn’t realize how impactful it would be originally. We are now finding and outlining the new digital revenue streams that exist due to new technologies. We’ve already seen apps, ebooks, and digital magazine publishing that utilizes clickable ecommerce. We’ve seen the importance of organic audience development through popular social networks, search engines and reputable link building. So what’s next for digital publishers?

Audience Development Discussed at Digital Publishing Bootcamp

For success, digital publishers rely on driving website traffic. During the Digital Publishing Bootcamp, you will learn dozens of ways to drive traffic, including SEO, link building and social media marketing.

These strategies aren’t complete until we share additional information on using your website’s architecture to build your email marketing file.

Digital Publishers Battle a Changing Environment

Three changes the digital publishing industry must recognize

We’ve seen a lot of changes from being in the online business and digital publishing markets since the early 2000s. When we first began teaching publishers about developing audience’s online, social networks like Facebook and Twitter weren’t around. At that time, blogs were the main source of social activity.

Computing devices were also quite different then. Laptop and desktop computers were the options. Today, there are additional mobile devices; tablets and smart phones are expected to surpass desktop computing in usage.

Digital Publishers Not Prepared for Mobile

In a world where mobile Internet is growing rapidly, many websites still aren’t prepared with an acceptable mobile site

There are a few online components that can protect the future of legacy publishers.

Beyond the audience development opportunities of social media, search engine optimization, and link building, there is the ability to utilize new, popular platforms.

Week in Review: January 16th, 2012 – January 20th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: January 3rd, 2012 – January 6th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: December 27th, 2011 – December 30th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: December 19th, 2011 – December 23rd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Content Marketing Bootcamp Announced for 2012

A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business

Mequoda Group released details that its Digital Content Marketing Bootcamp will take place on January 24th, 2012 at New York City’s McGraw-Hill Conference Center.

The Digital Content Marketing Bootcamp, limited to 25 attendees, offers online publishers the opportunity to learn how to start and run a digital content marketing system through a detailed, step-by-step process featuring proven digital strategies for driving website traffic.

Week in Review: December 12th, 2011 – December 16th, 2011

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Week in Review: December 5th, 2011 – December 9th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Content Marketing Bootcamp

What comes to mind when you hear the terms: email marketing, search engine optimization, social media optimization and link building?

‘Primary traffic drivers’ should come to the minds of digital content marketing pros. By utilizing strategies for email marketing, SEO, SMO and link building, you can begin generating more website traffic and growing your online audience.

Management Coaching for Running a Successful Online Business

The rules have changed. Running an online business is an evolutionary process that changes quicker than most business owners are familiar with.

Beyond the changes, running an online business is complicated. You need to have a properly functioning website that is user-friendly, great content and products and methods of promoting all of these things.

Week in Review: November 28th, 2011 – December 2nd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Learn How Digital Content Marketers Leverage Organic Media

If you’ve never been trained on best practices for leveraging organic content, than you are likely missing out on website traffic

SEO blogging is unlike anything traditional editors are used to. There is a personal connection expected throughout the world of blogging, and to succeed within it, you need to be a positive source of content and collaboration. This involves supplying the market with high-quality content, building a strong community and shared valuable viewpoints.

Subscriber-centric: A Mequoda Open Content Standard

Being subscriber-centric puts a focus on your level of direct interaction

What makes your customer relationships unique? Is it that your content successfully brings value to your audience so they can do more and live better?

Publishers have ample opportunity to reach the right people in the digital age – they just need to take the proper steps to do so.

Bring Content to Your Audience with the Right Person

The right content marketing specialist will help you connect with your audience easier

How well does your editorial staff understand the topics you provide content on? In order to develop new content and share your current content while bringing it to new channels, you need a content marketing specialist who understands the content and is interested in it.

The right content marketing specialist possesses key skills needed in the digital landscape. Beyond having passion for the topics you cover, they need to be trained in search engine optimization, online PR techniques and link building.